It is not only clothing enterprises that are plagued by stocks. Under the influence of real estate regulation and control, the home industry in the downstream of real estate is also not good, and high stocks have also become their profit killers. According to the annual report, in addition to the decrease in the inventory of Del homes compared with the same period, other listed companies that have issued annual reports maintain high inventory, of which the inventory amount of Yihua Wood is as high as 1.244 billion yuan, an increase of 53.77%. The reporter recently visited the Shanghai home store and found that although the merchants all said that they had the "biggest" discount in history, the market was still sparsely populated, and the past four or five months were the peak season for furniture purchase. A salesperson at a well-known furniture brand store said that in the past month, only two sets of furniture were sold in the store. Another Shanghai local brand sales manager told reporters that the brand's activities plus the discounts offered by the store were equivalent to a 30% discount. This kind of strength has almost no effect in the past three years. The annual report data of several listed companies is more evidence of the high inventory phenomenon in the home industry. According to the annual report released by Del Home, the company's operating profit and net profit attributable to shareholders of listed companies decreased by 12.12% and 11.52% respectively. Although as of the end of last year, the amount of inventory of Del homes decreased slightly compared with the beginning of the year, but it was as high as 53.4845 million yuan. The annual report released by Yihua Wood, a listed company in Guangdong, showed that as of the end of last year, its inventory amounted to 1.244 billion yuan, an increase of 53.77%. According to the annual report, the reason for the increase in inventory was that the company purchased valuable furniture and woodcarving art worth 185 million yuan for the development of the domestic market and the construction of the marketing network. The subsidiary company Yichuan Forestry Co., Ltd. acquired the property rights of forestry. Correspondingly, the consumption of forestry assets was 117 million yuan, and the subordinate subsidiaries were gradually affected by the gradual release of production capacity and corresponding increase in production and stocking. During the same period, Yihua Wood achieved floor sales income of 231.95 million yuan, down 32.19% from the previous period, and the total sales floor was 13385.487 cubic meters, down 18.14% from the previous period. In addition to the downturn in real estate, the European and American debt crisis has also caused furniture exports to decline. According to customs data, from January to July 2011, the growth rate of Guangdong furniture exports was significantly lower than that of the same period last year. In July, Guangdong exported 380 million US dollars of furniture to the United States, down 15.4% year-on-year. Yihua Wood said frankly that the company's products are mainly exported. In the report period, the sales revenue from export products accounted for nearly 88% of the company's sales revenue. In the short term, the situation of “external strength and weakness” is still difficult to change. High stocks also bring a series of chain reactions to furniture companies. A Guangdong office furniture production factory told reporters that most of the inventory is customized office furniture, it is difficult to carry out secondary sales. The furniture is piled up in the warehouse, and it is not breathable. Once it encounters “back to the south”, it is wet and mildew, even if it only lasts for a month or two, it will affect the furniture material. In addition to natural wear and tear, there will be a large space for stocks, and more rents will be needed for large venues, so the cost will increase; high inventory will require more people to manage, and labor costs will go up; in addition, high inventory will cause more product damage, The crushing and deterioration or the elimination of the style, the cost then rises again. Xu Guanrong, secretary general of the Shanghai Furniture Industry Association, told reporters that when the market is weak, “selling production by sales” is a good way to reduce inventory. Unlike the model of large-scale furniture production in Guangdong, most companies in Shanghai now adopt custom furniture to reduce inventory risks. (Editor: JN101)

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