Analysis of the development trend of international thread cutters

There have been media surveys on the world's tool brand awareness on the Internet, and made a ranking, the top is the European and American brands, followed by the Japanese and Korean brands, while the domestic tools are rarely on the list. So, where are these foreign brands? In addition to technology, what else is worth learning from our domestic brands?

Take the development of foreign thread cutters as an example. Thread cutter is a special tool for processing all kinds of internal and external threads. It is widely used in the field of machining and has a large demand. It has an important position in the international tool market. The sales volume of thread cutters in developed countries such as the United States, Germany and Japan accounts for the total sales of tools. 25% of the amount, second only to twist drills (about 30%). With the changes in cutting conditions and the continuous improvement of productivity requirements, the development of the thread cutter industry in developed countries is also changing with each passing day.

Variety of specifications

In order to meet the needs of thread processing of different materials, different models and different precisions, foreign thread cutter manufacturers have continuously improved tool structure and geometric parameters and developed a large number of new products. According to the 1998 EMUGE product sample statistics, EMUGE's total number of thread cutters is nearly 100,000. There are more than 200 varieties and specifications of M6 taps, and there are more than 50 varieties of M6 die.

Advanced manufacturing process

Developed countries not only attach importance to the development of new products for thread cutters, but also improve the manufacturing technology and equipment level of foreign thread cutters in processing equipment. At present, the tapping manufacturing in developed countries has adopted the extensive grinding process extensively. The advanced processing methods such as high-speed grinding, high-pressure cooling, automatic operation and automatic loading and unloading are one-time forming of the tap shape, and the production efficiency is greatly improved. The German JUNKER company produces The fast point grinding cylindrical grinding machine completes one-step grinding including the tip of the tap, the blade, the neck and the shank in just 6 seconds.

On the one hand, foreign thread cutter manufacturers attach great importance to the introduction of high-precision equipment with high processing efficiency, high degree of automation and lack of domestic equipment in key processes; on the other hand, they emphasize their own and rely on scientific and technological progress to develop technological equipment with unique characteristics. It has made many foreign thread cutter manufacturers' world-class craftsmanship and equipment standards. For example, Japan's OSG's self-made special equipment accounts for about 60% of all equipment, which can well meet the special needs of developing new products.

Reliable product quality

Foreign thread cutter manufacturers also attach great importance to product quality, and will continue to improve product quality as an important part of the company's development strategy. In order to ensure the reliability of product quality, a large number of advanced processing equipment and processing technology are adopted. For example, the tap blank is first heat-treated to eliminate deformation caused by hot and cold processing to ensure the inherent quality of the product; advanced detection means, supplemented by computer data processing, to make the product detection accurate, convenient and intuitive; continuous product performance test Establish a cutting database to provide users with accurate and complete cutting data to ensure the best benefits for users. In addition, the foreign thread cutter manufacturer's product samples, how to determine the tap structure model, cutting parameters, coolant selection, etc. according to different materials to be processed, are introduced in detail to help users choose and use; product marking is generally laser Engraved, beautiful and clear; product packaging also has its own characteristics, so that users can see at a glance, to ensure that the product's high quality from the inside out is one of the important magic weapons for foreign thread cutter manufacturers to win the market.

Rich marketing methods

Today, as the market continues to intensify, foreign thread cutter manufacturers regard product marketing as an important technology, and marketing work is highly valued. Foreign manufacturers regard the provision of the best service for users and the maximum satisfaction of users' needs as the primary condition for the survival and development of enterprises, and attach great importance to the establishment of a marketing team with high technical standards and strong service strength, the number of which generally accounts for about 10% of the number of enterprises. Among them, sales engineers account for more than 60%. Sales service personnel directly meet the user in the market, and provide thread cutters and various cutting edge geometric parameters of different materials according to different needs of users, to meet the needs of users to cut high quality threads and obtain the best economic benefits. Foreign manufacturers also attach great importance to price competition and customer purchasing psychology research, and will develop dynamic pricing policies as an effective means of marketing. The price of the thread cutter manufacturer in Germany and Japan is as exquisite and detailed as the product sample. According to the user's desire to purchase cheap and good products, the price of the product on the price list is usually higher and 3%~5% per year. The proportion increases, but the discount given to the customer at the actual transaction always makes the customer feel value for money.