For the observation of the consumer market, consumers’ choice of sanitary products increasingly focuses on the dual combination of usability and aesthetics, focusing on appearance, functions, economy, and practicality. However, the opposite is the difference in bathroom prices on the market. Disparity, practical and economic coexistence is not an easy task. What determines the price of sanitary products? Today, we will analyze the major factors of price differences: 1, material The quality and cost of ceramic products are the main reasons for determining the price. Taking a toilet as an example, the quality of the product can be seen from both the intrinsic quality and the external quality. Intrinsic quality mainly refers to whether the ceramic formula is reasonable, whether the firing process is excellent and the water absorption of the finished product is high or low. The external quality is visible through the eyes, such as the appearance design, the product performance, and the surface finish. A ceramic toilet with good quality requires both a good "core" and a good appearance. Sophisticated craftsmanship can produce ceramic products with low water absorption, with nourishing appearance, good frost-resistance, smooth surface, and easy flushing; aesthetic design gives a sense of beauty; good performance makes the toilet water-saving and clean . 2, design From the simple use of value gradually simple and elegant, the design style is more in line with the modern aesthetic concept, a variety of styles of bathroom products can better reflect the contemporary people's taste of life, so that the bathroom is also personalized. Analysis of the main factors in the difference in bathroom hardware product prices 3, functional and technical content A good sanitary ware product must be able to have a relatively complete range of functions to meet modern lifestyles and higher levels of demand. First of all, to work harder and more comfortably, such as technology, comfort, convenience, entertainment, etc., people will feel the care of science and technology in modern life, and the toilet that can sing will fall and fall on its own, and the seat ring will be heated, rinsed and dried repeatedly. Deodorization, disinfection, night vision lights, music, LCD temperature display and other function options. Secondly, the exterior design is in line with people's daily life habits and ergonomics. Green environmental protection, water saving, 4.5 litre water toilets, and ultra-low lead water-saving faucets have these environmental protection, green, and low-pollution functions and have been certified by China's environmental labeling. 4, brand effect The products of well-known bathroom brands have high reputation and credibility, so that the products purchased by consumers are guaranteed. The advertising costs and advertising costs paid by the merchant to maintain the brand's popularity must also be added to the price of the product. Adding tariffs to imported products of foreign brands is also an important reason for high prices.