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As the helm of Arnold, Ke Yashi has a clear understanding of the tool industry at any time. Whether it is to create the initial grinding business or later to the precision non-standard tool manufacturing market, Arnold is in the forefront. From Arnold, we saw a new success story that entered the tool industry and gained a foothold.
Grinding: the cornerstone of Arnold's success Arnold's establishment is a matter of course.
The tool grinding service in the developed areas of the metal cutting industry is very mature. This is because the cost of tool materials and tool making is very high. Therefore, when designing the tool, it is considered that the tool can be repaired several times as much as possible, which not only greatly reduces the tool. The cost, shorten the delivery time, and also save resources and protect the environment. In China's metal processing industry, many companies often ignore this service when using tools. In fact, this is a serious waste of tool resources. A 50% reduction in customer processing costs is also possible with tool grinding services. Therefore, Ke Ya Shi, who works for a German tool company, found that the vast Chinese tool market did not have a decent company that provided professional grinding services. The huge cakes in the tool grinding market were wasted. In 2002, the flagship store of Arno Tool Professional Grinding Center opened in Suzhou Industrial Park.
Tool grinding is a technical service industry, and its service point is preferably set within 100 kilometers around the customer. Only in this way can the grinding center be called the user's own tool workshop. Arnold's customers all over the country, despite the express delivery, delivery time is also within the customer's acceptable range, but the quality of the service is subject to some restrictions.
Ke Yashi proposed the concept of tool chain nationwide grinding, and opened an office and grinding center in the country to start the practice of tooling professional chain service. Eight years ago, the concept of tool grinding was not as it is now. At that time, many manufacturers thought that grinding was a very simple matter. Many companies with tool grinding machines were reluctant to invest in professional grinding service providers to grind tools. Arno first used the semi-annual time to publicize the grinding and polishing, and quickly recognized the grinding service without losing the quality of repairing abroad. The tool grinding business grew rapidly.
Whether to use the tool grinding standard and the mechanic technical training system is a key indicator to measure whether a tool grinding center is professional, because the hardware can be quickly purchased with funds, and the software requires long-term accumulation of talent and time. With such standards as a measure of the status quo of China's grinding center, there are not many professional tool grinding centers. Because of its good hardware and software conditions, Arno has become a leader in the domestic tool grinding industry. Arnold's chain grinding center is not only equipped with a unified modern grinding and testing equipment, but also has many years of grinding experience and is completely independent of intellectual property rights. Arno summed up a unique quality management system and a training system for grinding technicians, providing hardware and software for the high level of grinding quality.
Precision non-standard tools: soaring under comparative advantage Arnold has accumulated experience in the production of non-standard tools during the tool grinding process. Tool grinding has become the basis for Arno's manufacturing tools. In 2003, Arnold began the design and production of non-standard tools.
In the tool industry, non-standard tools are only supporting roles, but their influence is great. With the increasing call for efficiency and cost reduction in the machining industry, the status of non-standard tools has been greatly improved. Non-standard tools are often good medicines that improve machining accuracy, reduce machining processes, and reduce product reject rates.
Therefore, non-standard tools are getting more and more attention and welcome. Precision machinery manufacturing with high added value for automobiles, aviation, military and Other products is the main user of high-end precision tools. Due to the rapid development of the above-mentioned industries in recent years in China, the demand for high-end precision tools (mainly carbide tools) in the domestic market is very large. However, the market for such high-end tools is currently mainly divided by foreign tool manufacturers, and domestic tool manufacturers rarely participate in competition.
It is also based on this consideration that Arnold has been expanding into the tool grinding business and has been involved in the field of high-grade non-standard tool manufacturing, and has performed exceptionally well. These achievements were mainly due to local production and fast delivery. Arnold's non-standard tool delivery period generally only takes 1-2 weeks, which is enough to envy the peers. Foreign tool companies can provide high-end precision non-standard tools, but the response is slow and the delivery period is too long. However, although the domestic tool companies have short delivery times, most of their tool quality can not meet the requirements of high-end customers. Therefore, high quality and short delivery period is the weapon that Arnold Tool Company has overcome in the non-standard tool market.
From the positioning of Arnold's tool to explore the Chinese market, it can be seen that Arnold's positioning has obvious dislocation characteristics and comparative advantages: that is, the international counterparts with the same technical level than the supply cycle, and the domestic enterprises with the same supply cycle product quality. Obviously, Arnold's position is to set a combination of time and space from two types of competitors, thus creating his own comparative advantage and eventually winning the corresponding market share.
Successful experience that can be replicated In the process of exploring domestic and foreign markets, domestic companies must learn from Arnold's successful experience and must pay attention to finding competitive advantages in the mezzanine. Therefore, it is necessary to carry out systematic analysis and research on various sub-markets downstream of the tool, make full use of its own experience in exploiting the domestic market, find a position suitable for itself, and find a solution superior to the competitor in the connection between the service customer and its own supply product. In order to establish the competitive advantage of the company and win the corresponding market share.
From grinding to manufacturing, Arnold's success lies in the fact that it has found a suitable entry point. Today, Arnold's leading position in the field of tool grinding has been untouched, with the huge customer resources and good service reputation accumulated in the grinding market. Arno is getting better and better in the tool market.
Arnold's successful experience is worth learning from the tool market pioneers, and its success can be replicated. Xiweiyi (Beijing) Tool Co., Ltd. also started from grinding, and then produced carbide tools. Different from Arnold's grinding chain, Xiweiyi is committed to the construction and improvement of the sales and service network, and cooperates with dealers to open a specialty store to become a new business model for the domestic tool industry.
China's position in the world's manufacturing industry is increasingly important. As one of the world's largest manufacturing countries, China has attracted many foreign tool manufacturers to enter the Chinese market in various forms and compete fiercely with Chinese manufacturers. Faced with an increasingly hot market and strong competitors, Chinese tool cutters are under tremendous responsibility and pressure. Arnold's road to success is not only a copy, but also a reference for newcomers to the tool. It is also worthy of reference for the veterans who are developing.
Baidu's "Ano" word, not only the well-known bodybuilders, Hollywood stars or California governor, but also the famous Arnold (Suzhou) tool in the field of tool professional grinding and non-standard tools. Ltd. (hereinafter "Ano"). Not every tool company is an expert in making tools from the very beginning. Even many companies that specialize in manufacturing tools may not have Arno compared with Arno, which started from grinding tools and grinding and non-standard tool manufacturing. It’s done today.