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The price continues to rise, consumers buy early and earn early
After contacting the industry inquiries, I learned that after the new year resumed production, the price of accessories and packaging was high due to the increase in raw material prices and environmental protection. Some manufacturers were affected by the capital chain and the supply of accessories was a problem.
The manufacturer also said that not only the raw material prices pushed up the cost, but also the labor shortage labor cost, the upgraded research and development cost of consumer goods, the differentiated product process configuration process cost and marketing cost, etc., severely squeezed the brand's profit margin.
A talented dealer described it as very apt, like a night's price hike, the price of raw materials is higher than the sky, the environmental protection can not be eaten, the price is too high, the hood of the hood is high, the bathroom hardware can not go up, the household appliances follow The manufacturers in the industry rose, the terminal distribution to tears, the consumer market glasses, regret the low price period did not hold the product home, this is the true portrayal of the kitchen and bathroom market, horizontal batch: early buy early earned.
Analysis of the reasons for the price increase of kitchen and bathroom appliances
There are many reasons for the price increase of kitchen and bathroom appliances. On the one hand, as mentioned above, the price increase factor, on the other hand, according to the removal of high-end brands, most other brands have less than 10% net profit, especially kitchen and bathroom. The sales scale of electrical appliances and sanitary products is small, so the upstream price will be slightly swayed, and the price of the manufacturer will change accordingly.
Especially from October 2016 to February 2017, the cost of accessories, packaging and labor has skyrocketed, which has caused almost all prices in the industry. During the period of December last year, there were many manufacturers, which were the reason for the substantial increase in costs. Closing, product price increases are not groundless.
In addition to the high-end, the price of the kitchen and bathroom industry is very transparent. It can be said that the price increase has been affected by the price increase since November 2016. The price increase is not to earn more profits, but to maintain stability. The overall operation of the enterprise, looking for survival opportunities in the crisis.
From November 24 to 27 last year, the environmental protection inspector team attacked heavily, and Xuzhou, Lianyungang, and Suqian in Jiangsu Province were dismantled within 7 days of illegal production of steelmaking furnaces within 7 days. In addition, as another area where the environmental protection inspection team attacked, the Guangdong Provincial Development and Reform Commission issued an announcement at the inspection team to verify the capacity-removal work. In 2016, Guangdong Province closed 14 steel companies and reduced steel production capacity by 3.07 million tons.
The production links are interlocking, the price of upstream raw materials soars, and the parts suppliers and packaging suppliers increase their prices. The kitchen electric appliance enterprises at the end of the production end are seriously affected. Several people in the industry broke the news, and many kitchen electric foundries and brand factories were affected. After the impact, it was directly forced to close down.
Feedback from several kitchen and bathroom dealers, a few days after the start of the year, received three letters of price increase from the manufacturers, plus three prices last year, this year is the sixth price increase, we are confused Unable to understand.
Bathroom hardware companies are more affected by environmental protection, severely killing a batch of people and then rushing to increase the price pressure. I am not going to rise but the industry is going up.
The price increase of sanitary wares that has never happened in ten years has really begun. Directly related raw materials include copper price increase of 40%, stainless steel price increase of 40%, plastic price increase of 30%, aluminum price increase of 30%, iron price increase of 30%, carton Up 30%; prices from basic configuration to packaging are rising; including freight rates are expected to rise by about 33.6%, industry experts pointed out that this is not only a large price surge, but also the beginning of a real business revolution.
Due to the rising cost of the upstream supply chain, since November 2016, the major sanitary ware manufacturers have issued notices on price increases, such as snow flakes to major channels and dealers. Many sanitary ware companies that have not yet increased their prices have indicated that they can only try their best to ensure that prices will not be raised before the end of the year. The overall price increase of the entire sanitary ware industry will be a foregone conclusion.
The reason for the price increase of sanitary ware, the initial price increase of freight is 33.6%, which leads to the increase of the price of the whole bathroom industry! On September 1, 2016, the “Regulations on the Management of Overrun Transportation Vehiclesâ€, which is known as “the most severe overrun limit in historyâ€, was officially implemented. The transportation department implemented a new round of "strike hard" for overloaded vehicles. Many industries rely on the "overload" to compress the cost of the hidden rules are all broken, the freight unit price is raised by about 33.6%. In addition to the corresponding increase in taxes, the freight rate will increase by at least 35%.
A person in charge of the bathroom said: "The introduction of over-limitation has improved road traffic safety, but it has brought about a relatively large cost pressure. The industrial chain cost of the entire sanitary industry has shown a structural increase, for shipments like the sanitary industry. In a large, purely profitable industry, companies cannot afford the pressure of rising costs alone."
Cement, stone, coal and other materials have increased prices, can the toilet cost not rise? The cement price index is 337.6, up 8.98% from the previous month, and the increase is nearly 4 percentage points higher than the previous month, up 25.97% year-on-year. 6.5 percentage points.
The coal price index was RMB 665/ton, up by 14.85% from the previous month and up by 84.72% year-on-year. The month-on-month and year-on-year growth rates continued to expand from last month. Due to the obvious decline in coal stocks in the previous period, the release of advanced production capacity will take time, and the tight supply of coal in the short term is difficult to improve.
The trend of rising domestic copper prices has skyrocketed. The data shows that the average copper price at the beginning of last week was 39,890 yuan / ton, and the average copper price on Friday was 44,900 yuan / ton, up 5010 yuan / ton, an increase of about 12.6%. From the relevant data, the stainless steel price rise and fall index is full of red. From the perspective of the increase, it is generally 200-400 yuan / ton, the highest increase of 500 yuan / ton. Shanghai copper continued to rise, and the spot copper price in the Yangtze River rose by 1090 yuan / ton, reaching 41,510 yuan / ton. Shanghai Copper's main 1701 contract rose 1.43%, and the final price was 40,450 yuan / ton.
The increase in prices of raw materials such as plates and paints has led to an increase in the cost of bathroom cabinets. The global freight rate for timber containers has increased, including the increase in container transportation costs in six continents, including Europe and North America, mainly due to the increase in the cost of overweight. On average, each cubic meter of wood adds 30 yuan.
According to industry insiders in the sanitary industry, many sanitary ware companies were hit by environmental protection in November last year, and the pressure of direct closure failed to survive. It is understood that since the beginning of 2014, the first most serious impact of the sanitary industry has been affected by real estate inventory pressure. This time, for many companies, it is a disaster.
The kitchen and bathroom industry first price increase, the electricity is also coming together to join the big brands, small brands, all categories have been raised prices, there are reasons for raw materials soaring is the main cause
Years ago, with the announcement of price increases by various home appliance manufacturers, all categories of home appliance brands have quietly increased prices. Some manufacturers even had the price increase in advance as early as October 2016, and they did not raise prices in 2017. The joke, in short, the price of home appliances really increased, and price cuts are impossible.
This time, I know why the price of home appliances and kitchen appliances is rising. The price of freight increases, the price of raw materials, the price of artificial goods, the shortage of raw materials, and the price of carton packaging follow the price increase. Now the packaging is not a problem of price increase. Now it is environmental protection day and night. Supervising the reshuffle and thoroughly rectifying it. If you have money, you can't buy it. From purchasing to processing, from packaging to finished products to delivery, there is no link in the price increase! Price increase! This is the price increase. The only reason is that the upstream is raising prices, the downstream is not increasing prices, how to live!
It is understood that this year the country will also introduce a series of policies, including the recycling of used household appliances, all of which are increasing the production and operating costs of enterprises. Generally speaking, the cost of enterprises is increasing, and prices can only be added to the products, and the cost is easy. It is very difficult to get down.
Many low-end companies have talked about this price hike. Now they can't see the future. It is a big thing to transform and survive. It is an inevitable trend to eliminate low-end production capacity. The kitchen and bathroom enterprises are trying to transform and upgrade. In 2017, terminal dealers will also enter the tide of large-scale brand replacement and embrace high-quality enterprises.
The important thing is that the consumer side, the same product, the same configuration, the same work, just around the 3 to 5 months, the follow-up will cost a lot of money, most of the brand dealers now have a lot of inventory, ready to buy a house after the year Consumers who are renovating and replacing, now buy back and actually save one.
Therefore, in the context of this crazy price hike, consumers still buy early and save the heart, not much to say, Xiaobian also rushed to go.
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According to last year's smog stoves and bathroom hardware prices continue to rise, this year's Spring Festival this time the price hike continues to hit, the national multi-regional dealers feedback the opening of the manufacturers repeatedly issued price increases, many dealers friends said , 2016 prices are not all over, how to open this year...
After last year's smog stoves and bathroom hardware continued to rise in price, this year's Spring Festival has continued to hit this price hike. The dealers in many regions of the country have responded to the opening of the company's consecutive price increases. Many dealer friends said that In 2016, the price has not all gone up, how can it rise again this year?