Epdm-Bound Pre-Dispersed Rubber Chemicals Masterbatch Epdm-Bound Pre-Dispersed Rubber Chemicals Masterbatch Ningbo Actmix Rubber Chemicals Co.,Ltd. (Ningbo Actmix Polymer Co.,Ltd.) , http://www.actmix-chemicals.com
Foshan ceramics transferred to domestic sales marriage Chongqing
According to relevant data, since January this year, the export value of Foshan's top five ceramic export markets in the Middle East, ASEAN, EU, Latin America and the United States has declined across the board, with export values ​​falling by 11.9%, 7.5%, 20.5%, 23.7% and 13.6 respectively. %. Exports to countries such as India, South Korea, Pakistan, Turkey, and Ecuador that have implemented trade remedy measures for China's ceramic products also showed a downward trend, with export values ​​falling by 39.2%, 51.7%, 64.8%, 80.8%, and 31.6%, respectively.
In response to the sluggish export market, the Foshan Municipal Government and the Chongqing Municipal Government hosted the “Chongqing-Foshan Economic and Trade Cooperation and Famous Products Fair†in August. This is the largest product exhibition held by Foshan since the financial crisis. Among them, the ceramic building materials exhibition area was established, and ceramic sanitary ware enterprises such as Xinmingzhu, Mona Lisa, Bode Precision, Jinyitao and so on participated in the exhibition. It is understood that the top executives of most ceramic enterprises at the exhibition personally went to Chongqing to participate in economic and trade activities in order to obtain opportunities for regional cooperation and development.
Ceramic brand marketing "play tricks"
In addition to the economic and trade activities of the government organizations and related policy support, the Foshan ceramics brand itself is constantly increasing its innovative marketing model to expand the mainland market. Recently, Wrigley Tiles held a grand new product appreciation meeting. According to Fang Chun, general manager of Wrigley Business Unit, the new product appreciation will be a new attempt of Wrigley marketing. Next, we will open 150 top quality living halls across the country. Wrigley ceramic tile outlets are over 800. Home goal.
The author interviewed Wu Mingfeng, director of Chongqing Wrigley Ceramics Department, said that Wrigley Ceramics has outstanding performance in Chongqing this year. At present, there are 22 self-operated stores of Wrigley Ceramics in Chongqing, and dozens of dealers in districts and counties have also developed. She also said that Wrigley Ceramics has great advantages in expanding domestic sales. First, the original Italian design of Wrigley Ceramics, followed by Wrigley Ceramics to process ceramic tiles in a complex process of producing sanitary ware, the product quality is more reliable. Third, Wrigley Ceramics has the advantage of matching, which can reasonably match the same quality of sanitary ware and ceramic tile, and has the perfect comfortable bathroom space effect, and the cost performance is higher.
Compared with the low-key of previous years, the Ou Shennuo ceramics from Foshan has put forward the goal of “value marketing and detonation terminal†to promote the mainland market. This year, the platinum series of “World's new vitrified brick†has been launched globally. Since then, Ou Shennuo Ceramics has held a number of large-scale president signing activities in the country. According to Chongqing Ou Shennuo Ceramics Manager Chen, the signing activities in Chongqing have also achieved great success and the sales performance is very good.
In 2009, the days of Chinese export enterprises were in dire straits. The United States had anti-dumping against Chinese products. The fierce trade war had a great impact on the building materials industry, which is an important export direction for the United States. The export of ceramics is highly concerned by Chinese companies. At the same time, some brands represented by Foshan ceramics have turned to the southwest market to expand domestic sales to ease the financial crisis.