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Low cost charm
The charm of Chinese knives is its low cost, which is very competitive with the cost of 20%-30% lower than Japanese knives. Despite this, the Chinese knives that have been labeled as “cheap and not good†have not been favored by Japanese customers. Choosing the tool that meets the requirements of Japanese customers and recommending the applicable tool specifications to the customer is the main business content of Jing Er Trading Company. The company operates six brands including high-speed steel knives produced by Changshu Tool Factory, diamond knives produced by Huanghe Cyclone, and gear knives produced by Haohan Tools.
In June of this year, Jing Er Trade Rate Company's customers and franchise stores went to China to visit the factories of two tool manufacturers (Shanghai WSS and Zhuzhou Cutter) and held a technical exchange meeting. Japanese companies no longer just stop waiting for the emergence of Chinese tools that are both applicable and low-cost, but show that they should start to cultivate a cooperative relationship between Chinese companies and Japanese customers that can meet the demand. According to the basic situation of Chinese and Japanese companies, explore its feasibility.
Shanghai Weishi Precision Tools Co., Ltd.
The parent company of Shanghai Weishi Precision Tools (hereinafter referred to as Shanghai WSS) located in Shanghai Songjiang Industrial Park is the German-owned chemical manufacturer Visa Group, whose main products are PCD (polycrystalline diamond) and CBN tools. The company's sales in 2007 exceeded 400 million yen, and in 2008 it plans to reach 600 million yen. Among its customers, there are many Chinese subsidiaries of well-known manufacturers such as Volkswagen.
The company’s exports to Japan have reached 110 billion yen and are planned to increase to four times in the next two years. Monthly production capacity is also scheduled to increase from the current 15,000 pieces/month to 21,000 pieces/month in 2008.
In the material cutting process, the company replaced the traditional wire cutting with a laser, and the production efficiency increased to 15-20 times. In addition, in the factory inspection of all products, a factory quality inspection certificate has been added, and the emphasis on product quality can be seen.
Compared with German-originated products, Shanghai WSS products are not only 30% cheaper, but even the delivery time of special products can be about one month ahead of time, which is only half the time of delivery of German products. The technical requirements of the products conform to international standards. For precision grooving turning tools, the company is the only manufacturer in China that has passed the quality standards inspection of well-known German companies. The above shows that this is indeed a manufacturer with the rigorous characteristics of German-owned enterprises and high quality of products and services.
The operators of Shanghai WSS repeatedly stressed that "we aim at the branding of the company and base ourselves on the best quality rather than the largest scale."
Masta, which is engaged in tool re-grinding and mold production, also gave high praise to Shanghai WSS, saying that “feeling the rigorous atmosphere of German corporate cultureâ€.
Jing Er Trading Company will look forward to the diamond and CBN special tools produced by Shanghai WSS in the future, and the actual trade exchanges will make Shanghai WSS feel the necessity of steadily improving the technical level. The plant currently covers an area of ​​approximately 1,100 m2, and the new plant to be completed in 2008 will cover an area of ​​four times (about 4,400 m2). This is also a positive measure taken by Shanghai WSS for the expansion of production scale in the future.
Zhuzhou Diamond Cutting Tool Company
The parent company of Zhuzhou Diamond Cutting Tool Co., Ltd. (hereinafter referred to as Zhuzhou Cutter) is one of the few Zhuzhou Cemented Carbide Group companies in China that can produce tungsten. The technical cooperation with Sweden Sandvik Co., Ltd. has greatly improved its production. techinque level.
Zhuzhou Tools ranks first in China as a manufacturer of carbide tools. In addition to 30 million blades, 2 million rotary knives, 150,000 molds, and annual development of ceramic knives, the company is a veritable integrated manufacturing company. With annual sales of more than 14 billion yen, the company has established overseas branches since 2006 and now has more than 30 countries around the world.
The best thing about Zhuzhou's knives is its mechanical equipment. In more than 200 installations, dozens of world-class equipment are available, such as the grinding machine of Agathon, Switzerland, the tool grinder of Walter, Germany, and the tool grinder of Anka, Australia. The new plant, which is about to be completed in the summer of 2008, is also scheduled to import a number of new equipment such as the grinding machine of the Swiss Romanotik. It can be seen that the completion of the new plant “China with a focus on equipment investment†will greatly increase the production capacity of spiral cutters.
In the context of the stable supply of tungsten raw materials, General Manager Li Ping of Zhuzhou Tool said with confidence that “the possession of raw materials is a necessary condition for fair business conduct, but it is still necessary to determine the outcome of the productâ€.
Topic: How to meet the needs of the Japanese market
At the technical exchange meeting held by Zhuzhou Tools, which has two years of experience in the Japanese market, Japanese experts put forward various rigorous evaluations and requirements. The Beijing-Tianjin trade requires a clear Japanese market strategy and a rapid response mechanism; Zeng Gentian Industry, which claims to be the No. 1 retailer in Japan, requires “must provide technical information on the product (with structure drawings and photos of the product)â€; West Rail Plastics stated that “although the performance of the product can meet the requirements, it is necessary to improve the system to ensure the delivery timeâ€; Marsta requires “to manufacture products facing the Japanese marketâ€; Chen and Guangye proposed "tools that can process grid-like workpieces" and "tools that can process brakes in accordance with Japanese general-purpose shapes", etc., and put forward strict requirements for improving product quality.
All in all, the Japanese customers believe that "from the perspective of equipment, it is expected that the production capacity will be improved, and the improvement of quality and the progress of production technology can be foreseen, but in the end, it depends on which company can truly accept the advice and satisfaction of the Japanese side. Japanese request."
From the customer's request, we can grasp what is the “tool that meets the requirementsâ€. Although China is still in the stage of extensive processing, as long as it can be used flexibly, it can greatly reduce costs. In other words, the goal of the Beijing-Turkey trade is clear, and the intention to provide assistance and training to Chinese manufacturers in order to find more manufacturers that meet Japanese requirements is also clear.
Jing Er Trading Company will exhibit Chinese-made knives at JIMTOF 2008 (Japan Machine Tool Show). President Iguchi expressed with confidence that “the number of visitors to the exhibition is expected to exceed the previous one.†He also called for “improving the quality of manufacturing and taking advantage of low costâ€.
In addition to productivity, product performance and other factors, the so-called "profitable tools" should also have a significant factor in reducing tool costs. The era of Chinese products that are “cheap and not good†and shut them out will sooner or later end. The Jingji Trading Company (Tokyo? Chiyoda-ku, President of the Wells) is running Chinese knives with such an idea, and China is also contributing its own strength as a Japanese partner.