Editor's note: It has been more than a month since CCTV exposed Da Vinci's fraud. Da Vinci furniture is known to the public for its low-quality, high-quality and low-quality behavior. Recently, the consumer Mr. Hu carefully inspected the furniture he bought heavily and found that the material was not the material promoted by the salesperson. The nominal pure natural brown leather sofa was seriously discolored with a wet wipe, so he bought it up to The furniture store of Finch Furniture appealed to the court, and the case has been accepted by the Dongcheng District People's Court in Beijing. "Da Vinci" turmoil reappears worth nearly 400,000 pieces of furniture suspected to be fakes Since July 10, 2011, CCTV's "Weekly Quality Report" broadcast the program "Da Vinci's high-priced furniture" foreign brand "identity is accused of fraud", Da Vinci furniture is suspected of origin counterfeiting and high quality price Known to the public. Consumer Mr. Hu sued the furniture store where he bought Da Vinci furniture to the court. The case has been accepted by the Dongcheng District People's Court in Beijing. Plaintiff Hu Mou complained that on August 4, 2002, he bought imported furniture marked with the logo of Da Vinci Furniture Co., Ltd. at a furniture store of a Beijing company for 395,000 yuan. After the alleged exposure of Da Vinci furniture to the media was exposed by the media, Mr. Hu went home and carefully inspected the furniture he bought heavily and found that the material was not the material promoted by the salesman. His nominal pure brown leather sofa wipes Severe discoloration after wiping, and the name of the goods and products in the sales agreement signed between Mr. Hu and the place of sale are English digital codes, and the signature of the sales staff is also in English. , Usage, performance, main ingredients, etc. Mr. Hu believes that the furniture store claims that Da Vinci furniture was originally imported and the products are manufactured according to the national standards of the country of production, so he only bought his furniture at a high price. However, the store made false propaganda and statements on the products it operated and sold, which constituted fraud. Therefore, it requested the furniture store to return the payment and compensate for the loss. The case will be heard in court recently. Crash of "foreign brand" fake foreign brand lacks confidence Pan Zhuang Xiuhua and Huang Zhixin believed that the "fake foreign brand" originated from the company's "Hollywood Home Star", "Thomas" and other American brand home products. Suppliers of this part of the product are sourced globally, including China, and the origin of products accused of "fake foreign brand" is China. According to the data issued by Da Vinci, in the first half of 2011, the total value of all American brand furniture imported by Da Vinci accounted for about 13% of the total value of all furniture imported by Da Vinci; of which, the origin is Chinese furniture The total value is about 3.5%. The vast majority of "counterfeit foreign brands" are not crudely manufactured and of poor quality, but are registered abroad and operated in China, and are allegedly misleading in propaganda. As long as these brands have a clear identity, establish self-confidence, and focus on quality, they will stand out among the cracks of foreign brands and become real world famous brands. Tears and excuses cannot save Da Vinci On July 13th, three days after CCTV's exposure, Da Vinci held a press conference in Beijing. Counterfeiting of origin, counterfeiting of materials, counterfeiting of quality, and counterfeiting of operational means ... Even the reporters of the "Farmer Daily" swarmed with great hope and wanted to hear Da Vinci's explanation of CCTV's exposure materials. However, Da Vinci just made a group of unidentified foreigners sit on the stage and read the mantra "Ode" according to the manuscript. General Manager Pan Zhuang Xiuhua gave a big story about family history in a snot and tears A farce, leaving people in tears. Afterwards, Da Vinci no longer publicly recruited the media, and only sent the prepared letters to the reporters ’mailboxes. One was an" open letter to customers "issued on July 24, and the other was on August 3. "Communication Letter to Media Friends", the theme is only two words: excuse. The first letter insisted that the Italian products sold by Da Vinci were absolutely produced in Italy and never forged any documents; the second letter accused the media of presupposing the premise of "counterfeiting" and re-emphasizing that "there is no fraud". At the same time, no law enforcement department has determined that we have committed fraud. " Two letters that look polite, but how tough is their attitude! Da Vinci is probably spoiled by the rich who throw money at hundreds of thousands and millions of dollars at every turn. He can't tell the difference between right and wrong. Tears can only be moved by true feelings. Even if the tears squeezed out hardly into a river, it will remind people of the crocodile's ugliness. Defence without factual support will only make the argument darker. Neither the tears at Da Vinci's press conference nor the two open letters issued in defense of themselves have responded to the facts reported by CCTV. If it is true that Da Vinci said that he did not falsify, then those CCTV reports All of the living pictures are artificially created? Why is Da Vinci's mouth so hard? "Da Vinci" accused that many media reports are based on the presupposition of "counterfeiting" and reminded friends of the media whether the problem of "Da Vinci" is a common problem in the industry or a personality problem of the enterprise. This statement makes people cry and laugh. Without CCTV's "Weekly Quality Report" broadcast, "Da Vinci's high-priced furniture" foreign brand "identity is accused of fraud", and numerous media continue to follow up reports, the public can know "Da Vinci" is a " "Fake foreign devil"? As for the "Da Vinci" that this is a common problem in the industry, it may be a real situation, but it is by no means a reason for deceiving consumers and making huge profits. Of course, the reason why “Da Vinci†’s“ mouth â€is so hard, in addition to the fact that the relevant regulatory authorities have not yet clarified the facts, it is difficult for the victimized consumers to collectively defend their rights, but also has great tolerance for the public ’s excessive tolerance for“ counterfeiting †relationship. May wish to take this opportunity to break the casserole and ask the end. Pull down the braids of these "fake foreign ghosts" to give real "Made in China" opportunities for survival and development. What's wrong with "Da Vinci" If Da Vinci and other manufacturers produce and operate in accordance with the law, this popular business model of re-importing may not be a big problem. The key is whether Da Vinci and the furniture brands it represents comply with the regulations of China and the country where the brand is located, and strictly indicate the country of origin. Logo and other information. If the logo is confusing, or the information of origin is deliberately concealed, or the label of origin does not comply with the rules of origin recognized by China, or the component label does not conform to the facts (such as non-solid wood furniture marked with all solid wood furniture), it is suspected of false propaganda. As for the issue of non-compliance with the contract, excessive formaldehyde and other harmful gases, the company ’s responsibility cannot be shirkable, and it should bear the corresponding return and compensation responsibilities in accordance with relevant Chinese business regulations. Of course, while consumers are actively defending their rights, they also need to reflect on the misunderstandings of their consumption ideas. It is natural for consumers in developing countries to pursue brands and fashion in developed countries, but if this pursuit reaches a blind level, it is the tragedy of consumers themselves. If this misunderstanding is not corrected, the generation of Leonardo will continue to emerge. Welcome to provide news interview clues  Advertising / News Hotline: 0512-82278555 to 8004 QQ  543178208 Kitchen Islands & Carts,Kitchen Shelf Racks,Food Hand Carts,Storage Carts Changzhou Offistyle Furniture Co., Ltd. , https://www.offistyledesks.com
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