As raw materials continue to rise and the production costs of enterprises continue to increase, cabinet manufacturers have further compressed their profit margins. How to face the next adjustment, especially how to make breakthroughs and innovations in channel construction, has become the focus of common concern in the industry. Many enterprises are dominated by traditional channel models. At present, the cabinet industry is still dominated by traditional sales channels, such as entering stores, setting up their own showrooms, and attracting merchants. The traditional sales model has advantages and disadvantages. The entry barrier is relatively high, which is not an easy task for most small and medium-sized cabinet enterprises; setting up an exhibition hall requires a lot of manpower, material and financial resources, and needs sufficient funds to operate, plus daily management, Operation is very cumbersome, which is unrealistic for most companies. Merchants joining is currently the most operated channel construction method in the cabinet industry, but how to attract business and how to choose franchisees are not easy. Although the traditional sales model has certain drawbacks, it is usually the most effective way for most cabinet companies to seek stability. Choosing to join requires innovative thinking when it comes to investment and joining. For most cabinet brands, it is an effective means to quickly open the national market. Then, the national cabinet market is very different. It is difficult for companies to ensure that their brands can win local market and reputation. In addition, how to choose franchisees is also a headache for many rough companies. Xinya cabinets are ingenious at this point. They spent huge sums of money to hire top domestic psychologists and human resource assessment experts, and tailored a set of psychological test questions for prospective franchisees, focusing on monitoring franchisees ’investment awareness, marketing activity capabilities, adversity response capabilities, and execution Power, innovation, and taste in life. Through the results of the test and evaluation based on the gains and losses of its previous major business projects, the success factor of franchisees can basically be confirmed. This approach is much better than the previous experience-based approach. After a period of application, the evaluation of Xinya cabinets has achieved good results, and this method can also be introduced to store sales staff and selection of staff in various departments of the company after further extension. For example, when Xinya Cabinets used to recruit marketing directors, they talked about four hours for the first time, and they talked about one point from nine o'clock in the evening, and another four hours for the second time. The staff ’s industry experience, experience, and ideas all seem to be satisfactory, but these people often find that they generally face setbacks and difficult abilities after entering the company for one or two months, making the company not only waste huge recruitment costs It also took a lot of precious time. But after this set of methods should be in place, the recruitment rate of Xinya cabinets and the success rate of selecting franchisees are much higher. Strengthening the development and maintenance of marketing networks Before, cabinet companies often ignored the effective development and maintenance of marketing networks when improving their product quality and after-sales service. Distributors are the "commercial platform" with the largest responsibilities, the most contradictions, the widest scope, and the most cumbersome business in each bank. The main responsibility of the manufacturer is to focus on the actual needs of the dealer and improve all aspects of product operation. The manufacturer strengthens the communication and connection with the dealer, which is bound to reduce errors in the operation process. Therefore, for most cabinet enterprises, not only to expand channel construction, but also to strengthen cooperation with distributors, so as to effectively increase the brand's influence in market competition. In fact, in the development of the cabinet industry, we do not see that although the traditional channel construction model has begun to gradually expose its shortcomings, breakthroughs and innovation must still focus on details. For example, in terms of marketing methods, enterprises should be good at implementing product focal length strategies, and adopt a series of marketing methods such as differentiated marketing strategies and price combination strategies. Then through a solid and pragmatic work style, it solves problems for employees and customers, and eventually becomes the first brand of the industry in the minds of consumers. Details determine success or failure, and only by paying attention to details can we find a real breakthrough for the enterprise. Custom Race Number Bib,Official Competitor Bib Numbers,Tearproof Dupont Bib Numbers Wintape Measuring Tape Company , https://www.wintapetape.com
