Da Vinci's counterfeiting incident has not been affected.

Da Vinci's furniture fraud incident has not subsided, but its subsequent impact has become increasingly prominent, and the overall high-end furniture industry is facing a severe crisis of trust. Many foreign brands with a target market similar to DaVinci have suffered a sudden drop in orders and sales have stalled.

"After Da Vinci was exposed, except for some customers who are very familiar with our brand, almost all customers who are preparing to sign orders have stopped placing orders." Zhou Yufeng, general manager of the French Rochburg Group China, told reporters worriedly.

According to reports, the French Rocheburg Home Furnishings, born in 1896, has always used high-end and internationalization as the positioning standard. It entered the Chinese market in 2004 and currently has 5 specialty stores in Shanghai, Beijing and other places, with certain brand recognition. . Although it has pure imported "bloodlines", but it is similar to Da Vinci in "foreign skin", the price of a double bed in China ranges from tens of thousands to hundreds of thousands of yuan, the same price Very expensive, bear the brunt of the burden.

This embarrassment forced Zhou Yufeng to come to the front desk. On the 20th, on behalf of the group, he publicly issued a statement that Roach Fort furniture is 100% manufactured in the EU, and its main origins include France, Italy, Portugal and other EU countries. He has always taken quality and design creativity as the core of concern, and tried to redeem part of the statement through the statement. Consumer confidence.

The reporter visited furniture brand stores such as NATUZZI from Italy and Calia from Australia. The sales staff said that many consumers have recently requested to check the certificate of origin or other materials to ensure that the product is of "bloodline", and sales are also affected to varying degrees. "In the past, the certificate of origin was placed in the company. Now the company has issued the authorization letter and the certificate of origin to the store."

Unlike the foreign brand's busy and bright identity, many of the furniture previously known as "foreign brand" have cleared the taste of the foreign and began to declare their "domestic origin".

When the reporter visited some home shopping malls in Shanghai, he found that some brands with a very "foreign" name were more cautious about their origin. Many stores were marked with "from the United States", "from France" and "Italian design". All the words "Beijing of Origin" are marked on the labels of their products. In a high-end furniture store on Yishan Road, the salesperson pointed to a bedside table and told reporters, "It is not of Italian origin. If it is of origin, the price must double."

Tong Zhaoxiang, director of the Information Consulting Department of the Shanghai Furniture Industry Association, also admitted to reporters that although this matter has little impact on the popular consumer markets such as Metro and IKEA, from the perspective of the industry association, it has a great impact on the high-end furniture market. Big.

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