Double Star Shoes implements technology strategy to seize high-end market

In order to adapt to the ever-changing footwear market, the Double Star Group adjusted its strategy in a timely manner, changed its previous market strategy based on price-fixing, replaced it with technology upgrades, improved product quality, and strived to produce the world's leading core technology for vulcanized shoe manufacturing. , And then seize the high-end market, seeking to develop space. Since last year, in the fierce market competition environment, double-star footwear has risen against the trend and its footwear exports have increased by 30%.

Recently, in the production workshop of the Double Star Luzhong Company, the workers are stepping up their efforts to develop a series of high-end casual sports shoes tailor-made for American customers. Zhuang Zhaohong, Director of the Double Star Luzhong Company Sports Shoes Factory, said: “This is a new product that we have developed this year. We have carried out some innovations in the materials and printing techniques for the helper, the fence, and the big bottom. The customer's favor. Only this species, this year the customer gave us a total of 180,000 pairs."

In the past, the export orders undertaken by Doublestar Luzhong Company were mostly low-grade rubber shoes products, and they earned low profits on low costs. After the outbreak of the financial crisis, the competition for low-end shoe exports has become increasingly fierce, and many underpowered shoe factories have closed down. In order to overcome the unfavorable factors, Double Star promptly adjusted its strategy, accelerated the development of new product designs and new materials at the same time in several major shoemaking bases, and launched a number of high-end, personalized products to enable companies to successfully break through the difficulties.

The leader of the company said: “Our products were mainly low-end shoes. The profit of a pair of shoes was a few cents. Now our products have improved greatly in terms of technology, materials, quality, and grades. Our profits have also been in the past. More than ten times, now Double Star Luzhong Company's 60%-70% are medium and high grade products."

Diving professional shoes and even customers feel that the production is very difficult, customers from the south along the way, looking for a number of companies, especially foreign-funded enterprises, have encountered a wall, failed to do so. In the end they put their hopes in double stars. Double Star Haijiang Company has produced a series of technical breakthroughs to produce diving shoes that exceed customers' expectations. At present, customers have returned to single production for many times. In April of this year, DoubleStar won the award for innovation, excellent products and technology from CBI Corporation, the largest footwear distributor in the United States, and obtained orders for a large number of high-end products sold by the company to North America, Europe and other markets.