Gome and Deschman combine strong crowdfunding with 5.07 million to show that the smart family is coming

On the first day, crowdfunding broke 1 million and exceeded the set target. This is definitely a high record for crowdfunding platform locks! On July 27th, the new smart lock of Gome Deschman M102, jointly launched by Gome Smart and Smart Lock Brand Deschman, officially opened crowdfunding in Tmall. This is another important product released by Gome in the field of intelligence after the series of intelligent hardware products shocked the home appliance industry. The latest data shows that as of the end of the event on September 2, the crowdfunding volume of the new smart lock of Gome Deschman M102 finally reached 5.07 million, up 4.07 million on the first day of the year, with the support of 2322 users.

This data not only shows that Gome has unique ingenuity and super popularity on smart hardware, but also means that the public has begun to actively embrace the era of smart family life.

Broaden the depth of smart manufacturing strategy

Gome's breakthrough in the field of smart locks not only stems from the huge development potential of the smart fingerprint lock industry, but also fits the strategy and ambition of Gome to promote smart hardware manufacturing.

As the new engine of Gome Group to the intelligent era, Gome Smart Manufacturing actively cooperates with home appliance manufacturers to upgrade content on traditional hardware, and has developed products based on Gome series and Gome intelligence, such as smart washing machines and smart magic. Mirror, smart air conditioner, etc. Through the linkage between Gome Cloud Platform and big data, intelligent, mobile internet and other technologies, Gome Smart will provide users with more intelligent scene services.

The joint launch of the Gome Deschman M102 smart lock and successful crowdfunding in Tmall is a new attempt by Gome in the field of intelligent security, which effectively expands the depth of the smart manufacturing strategy and also cooperates with Gome and brand manufacturers. Provides an excellent template.

Marriage Ashkenazi enhance the industry standard

The choice to cooperate with the Deschmann brand shows that Gome has not looked at sales performance and user favor, but has been tempered by the brand awareness and strength to improve the industry standards, leading the smart lock industry to be more intelligent, planning and quality. Turn.

At present, the brand of smart locks is mixed and the quality is mixed. The Deschmann brand not only harvests the market reputation with exquisite German craftsmanship, but also has one of the main drafting units of the Ministry of Public Security electronic lock industry standards and the top ten brands of smart locks. Endorsement. As a company specializing in locks and security, Deschman currently has 3,000 service outlets throughout key cities across the country. According to market research, Deschmann continues to push new layers and accelerate the iteration of fingerprint lock industry technology. From 2016 to now, Deschman’s Otaru T7, Otaru S8 and Otaru T750 and basic building materials are very popular. Crowdfunding sales are more than 10 million. These excellent capitals have laid a good foundation for this cooperation.

This time, the joint launch of the United States Deschman M102 smart lock, Gome intelligently grasps the user's demand for convenience, advancement and fashion. In addition to the ingenuity of the hardware process, Gome Deschman smart door lock can be associated with APP to achieve remote authorization to open the door, Xiaoyi smart cat eye can be linked with the lock, realizing 24-hour remote real-time monitoring, remote alarm function makes the home close at hand. Powerful cryptographic techniques ensure that no matter if the user adds any digits before or after the correct password, they can be unlocked by continuously entering the correct password in the middle. At the same time, Deschman introduced the Bluetooth key used by the elderly and children. This key cannot be copied or cracked, and has a higher safety factor than the card key. It is these meticulous techniques and qualities, as well as the precise touch on the human scale, which makes it a “net red” when it goes on the market, and it is highly sought after by consumers.

Shows that the smart family has come

The popularity of M102 further indicates that the era of artificial intelligence has accelerated, and the smart home with one-touch operation on the mobile side has gradually become the mainstream trend. With the improvement of users' intelligent consumption awareness, the smart lock industry that adheres to the smart security scene has also started the blue ocean model, and 2017 will become a year of accelerated development of the smart lock industry.

As the first security line of smart homes, Gome Deschman M102 smart lock will be connected with mobile APP, open up all-round linkage with home appliances, home, travel and other life scenarios to achieve remote monitoring, remote authorization, home interconnection and other functional experiences. Let users enjoy 24 hours of smart family life. Under the concept of quality life, the Meide Schman M102 smart lock is both a life attitude and a lifestyle.

At present, Gome's M102 smart lock has been perfected in the crowdfunding activities of the Tmall platform. Through the analysis of data and user evaluation, we can deeply realize that smart locks are more and more important in the current quality life. Wisdom family life is striding forward, Gome is actively embracing the new era of intelligence with a forward-looking and ingenious quality!

Editor in charge: Wang Huixia