Aluminum furniture has a long history, but all-aluminum home furnishing is almost overnight, suddenly flooding into the field of vision of the home industry crowd. If you search on the Internet a little, you can immediately find overwhelming advertisements for all-aluminum homes, and even some companies spend a lot of money to advertise on CCTV, demonstrating their determination and courage to become bigger and stronger.


What is the current situation of domestic aluminum homes? This article takes you systematically to reveal!


All-aluminum home industry background introduction

China is the largest producer of electrolytic aluminum as well as an aluminum profile production base and consumer market. From the perspective of China's aluminum output, China's aluminum output showed a year-on-year growth trend from 2012 to 2017, but the growth rate gradually slowed. As of the end of 2018, China's aluminum output was 41.057 million tons, an increase of 0.2% year-on-year. The export of domestic aluminum materials has shown a steady growth, from 20,000 tons per month in 2004 to 490,000 tons in May 2019. Domestic aluminum processing enterprises mainly produce aluminum profiles, and the deep processing parts are less than 10% of the aluminum processing industry.


The aluminum industry has developed in full swing in the country, and with it, the door and window market is gradually saturated, and the domestic demand for aluminum profiles is not growing enough. Under this background, various enterprises with inherent aluminum processing advantages have begun to enter the aluminum furniture market, including Zhongwang, Nanshan, Fenglu and other aluminum giants. But the volume of aluminum furniture is too small, and it is not mentioned in the annual reports of major listed giants.




  Overall, the threshold for all-aluminum home is lower. If it is only for processing and assembly, if the aluminum profile is bought from stock, more than 10,000 yuan of equipment is sufficient, including saws, bench drills, operating tables, power tools, etc .; go to the aluminum factory to customize the aluminum profile, and then take back your own film and produce the finished aluminum Profile, so the highest profit, aluminum profile laminating machine 20,000 each. The mold fee for custom aluminum profiles (commonly known as the mold opening fee) is relatively high. The mold opening fee for a dozen models of aluminum profiles is about 30,000 to 50,000, which is enough to combine into a certain amount of aluminum furniture. The current price of metal aluminum is less than 14,000 yuan per ton, so after making it into an all-aluminum home, it is profitable. And because of the low threshold of technology and capital investment for all-aluminum home furnishing, the number of all-aluminum home furnishing manufacturers has soared in the past three to four years.


An overview of all-aluminium home furnishing manufacturers, although the production process is constantly pursuing, but overall, all-aluminum home furnishing still lacks in product design (structure, style, style, color). And many manufacturers continue the rigid thinking of the manufacturing industry for aluminum furniture. Many companies adopt the method of weight theory, and the price of a ton of aluminum furniture is around 22,000.

All-aluminum home industry cluster


Dali Town, Nanhai District, Foshan City, Guangdong Province, is known as the "Aluminum Capital". As early as 1985, farmers in Xiebian Village of the town set up the first aluminum profile factory. The production of construction aluminum profiles in Dali Town accounts for 40% of the country ’s share, giving birth to the impact of the nation ’s influence on the country, such as Jianmei Aluminum, Fenglu Aluminum, Weichang Aluminum, Weiye Aluminum, Xingfa Aluminum, Guangyuan Aluminum, etc. Well-known aluminum alloy profile brand. Guangdong aluminum material looks at Foshan, and Foshan aluminum material looks at Dali. After nearly 30 years of development, a group of well-known enterprises have supported the "Nanhai Brand" and established a complete industrial chain system covering technology, logistics, exhibition, information exchange and international cooperation platforms. Foshan is a major area of ​​China's aluminum profile industry, with more than 400 aluminum processing enterprises, reaching a scale of 100 billion industrial scale. In the industry background where aluminum alloy doors and windows are gradually saturated, it can be said that they are born with the foundation for the development of all-aluminum homes.




Dali Town attaches great importance to guiding and supporting the local all-aluminum home furnishing industry. Dali All-Aluminium Home Furnishing has established regional brands and industrial clusters. Although the number of enterprises exceeds 3,000, it lacks the leading industry leaders, insufficient product design, and a shortage of design talent.


Dali Town, Nanhai District, Foshan City, Guangdong Province-China's famous commercial town and China's first aluminum town. All-aluminum home furnishing is the rising industry in the town in recent years. In three years, the town has grown from four all-aluminum home furnishing processing enterprises to more than 3,000 today, with an annual output value of more than 30 billion yuan. It can be said that the rise of the entire aluminum home furnishing industry in China is only a few years.


In this area, Foshan Nanhai District All-aluminum Home Furnishing Industry Association was established, which played a certain role, leading member companies to visit machinery and equipment factories, trying to make technological innovations, and ultimately achieve the goal of automated production; -Kitchen Cabinet, "All Aluminum Home-Wine Cabinet" and "All Aluminum Home-Bathroom Cabinet" three alliance standards, and strive to lead local enterprises to standardization and standardization.


The three largest aluminum industry groups in China are Weiqiao Group, No. 2 Xinfa Group, and No. 3 Aluminum Corporation of China, both of which are in Shandong. Last year, they produced about 10 million tons. About 30% of the country's total output. Chalco looks at Shandong, Shandong Aluminum looks at "two levels", and Zou Ping is first and second is flat.


Since 16 years, Zouping County has actively expanded the aluminum industry chain with the aid of the local light-weight high-strength aluminum alloy new material industrial base with sufficient raw materials, low transportation costs, and the advantages of a complete furniture industry system in towns (streets) such as Hosun, Changshan, and Jiaoqiao. Support policies were introduced to produce all-aluminum homes with aluminum alloy profiles. As of the end of 2017, more than a dozen furniture companies have transformed or expanded their product chains, producing more than a dozen series of more than 200 types of products, such as all-aluminum home-to-house customization, outdoor racks, and sun rooms, to build an all-aluminum home base.


The latest news in 2019 is that because of the unique advantages of Zouping ’s aluminum industry, Haosheng Street guides enterprises to pinpoint the combination of traditional home and aluminum industry, accelerate the conversion of old and new kinetic energy, take the lead in developing aluminum homes, and realize the transformation and upgrading of traditional industries ,ECO development. At present, there are more than 50 aluminum furniture brands registered in the whole street, forming the largest aluminum furniture production base in Jiangbei.


It is understood that although Zou Ping's aluminum furniture industry has just started, it is almost in sync with several places in the south and is at the forefront of the country. "Fanglin Aluminum Co., Ltd. has a strategic cooperation with the School of Mechanical Engineering of Jinan University in the field of research and development and design of aluminum profile molds, smart homes, aluminum arts and cultural products. At present, more than 40 aluminum profile molds have been developed and smart home products More than 20 models. ”Bi Hongbo, secretary of the Party Working Committee of Haosheng Street, said that the street successfully introduced more than 10 patented technologies such as wood grain thermal transfer and spraying, introduced more than 300 sets of advanced equipment such as precision saws and row drills, and hired professional designers 30 Many more than 500 skilled workers are trained, aiming at custom-made home furnishing business, and going to the international market.


In addition, relying on the advantages of the aluminum industry, Zou Ping also plans to build the Red Star Macalline Aluminum Furniture Industrial Park and build standard workshops to provide services to aluminum home furnishing enterprises through this marketing platform.


In summary, many aluminum giants have poured into the all-aluminum home furnishing industry, and there are many listed giants, but they have not yet risen to the strategic level of the enterprise. Small and medium-sized enterprises are also making frequent efforts to attract investment and marketing. You can personally experience that all kinds of all-aluminum home investment advertisements are overwhelming no matter the PC or mobile! It can be seen that too many companies are poised to stand out and want to stand out in this emerging market. De Oroland and the aluminum nobles are spending a lot of money and are working hard to build the industry's leading brand, and there are countless other all-aluminum home brands eyeing.


The biggest advantage of all-aluminum home is the formaldehyde-free environmental protection concept, but how has it competed with the traditional home giant in other ways? In addition, by the way, look at the latest data of the customized home furnishing industry. In the first quarter, the average growth rate of nine listed companies in the customized home furnishing fell directly from 36.96% in the same period last year to 9.33%. From the slowdown in growth in 2018 to the steep decline in growth in the first quarter of this year, it shows that home furnishing companies may face a more complex market environment.


The author will continue to pay attention to the future development of all-aluminum home.


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