How to develop and manage the micro-mall in the labor insurance industry

1, basically not updated.

The menu bar is generally: company information, product information, contact us. As the official website of the WeChat public account, basically do not actively push any content.

2, only send product promotion information.

All the content pushed is the product promotion information, the public number is regarded as the mall, all are hard advertisements, and the user experience is very poor.

3. Daily updates, but all are reprinted low quality articles.

Every day, just copy and paste some news from some portals, it has nothing to do with the industry and the quality is not high.

4. There is no interaction with the user at all.

The background message does not reply, the article message does not respond, just to send content to send content.

Try to do the following or one point:

1. Enhance product sales 2. Strengthen brand depth 3. Deepen accurate user viscosity

Being able to significantly improve any aspect is even more successful.

What to do next?

1, do a good job

Solve 2 problems:

1 Which account does the account serve? terminal? Dealer?

2 Which account can solve the breakdown needs?

Note: Requirements are specific, real and vertical single requirements.

2, continuous access to accurate users

Make full use of the company's resources and channels, such as Weibo, QQ group, mail, etc., to screen accurate users, and then obtain the first batch of seed users with high-quality copywriting, and then reach word of mouth.

Note: Users are fine, as long as they are steadily improved, and more inaccurate users are useless.

3, do a good job of content operation

1 Do a good job planning

Each piece of detailed content of the push content must be balanced: the user is interested, associated with the product, and solves the actual needs.

2 Write an attractive article title

You don't have to deliberately title the party, but you must let the user want to open it at a glance.

Make good use of: è¹­ visibility, skillful use of numbers, increased sense of substitution, human weakness and other skills.

For example, to the dealer fan's article, "One labor insurance dealer has more than 5 million sales per year, but still has not made any money, only because of a low-level mistake. ", it takes advantage of the numbers and human curiosity. To the terminal fans can write "How to spend the least amount of money to make a reasonable mix of security and production"

3 do content editing and typesetting

The content should be: fluent and easy to read, the information density is large, the arrangement should be done: look comfortable and not tired.

4 timely distribution

After the public number is updated, it should be distributed to existing channels, such as WeChat group, Weibo, blog, QQ group, etc., in order to obtain more traffic.

4, improve user activity

Viscosity is only available when the user is active.

You can use interactive comments such as raising comments in the comment area, guiding users to respond to keywords, and rewarding.

Note: User interaction must be timely, to create an account personality, so that users think it is to communicate with a person rather than a machine.