Industry Analysis | The market for smart locks continued to be hot in 2018, and all parties contributed to accelerate development.

At the end of 2017, taking stock of the smart lock market in 2017, you will find that in 2017, as long as you search for keywords related to smart locks on major search engines, new brands will be promoted almost every week every week; At the hardware, home and security related exhibitions, in addition to old faces, there are always new faces to join. In 2015, two or three hundred smart lock companies have probably reached the smart lock industry by more than a few thousand companies, and because the B-side smart lock market in hotels and apartments is dominated by a few companies, most companies choose to Home smart locks are the main battlefield for competition. Therefore, home smart locks are the focus of the market and the fastest growing market. They are also the key points for Indron to sort out, summarize, and forecast.

Major companies have entered the home smart lock market, which has brought more and more fierce competition. At this time, well-known white companies and Internet giants have also stepped in. They could not help but most people think that the home smart lock market competition environment has become bad, a strong brand across With the participation of the industry, enterprises that focus on smart locks are in an unfavorable market development position. They are worried that market development space will be crowded and compressed by many companies. However, Indiglon believes that in 2018, the market for home smart locks will not cool down and will only continue to heat up. Focused on smart locks for products and services, more companies are joining in, making the future development of the home smart lock market clearer and more open than ever before.

All parties to accelerate home smart lock market growth

The market growth of smart locks in recent years has increased exponentially. The more backward the time, the faster the growth. In the past few years, smart locks that are still unfamiliar to people are now heard and seen from time to time. Even in the residential areas where they can see the neighbors switching smart locks, thanks to more and more smart lock companies to join in, continue to expand the market promotion and user education power to jointly cultivate the market, will be smart The "cake" of the lock market is getting bigger and bigger.

What we want to see is that the current penetration rate of smart locks in China is still not even reached 3%. The home smart lock market of RMB 100 billion is still a blue ocean with unlimited business opportunities, and many users are still accustomed to using mechanical locks to open doors. Smart locks, a relatively new thing, take a wait-and-see attitude, so the addition of big brands such as 360, Haier, Skyworth, and TCL can rely on brand strength and increase the cultivation of the smart lock market, relying on the brand's existing influence. The appeal to allow more people to accept and use smart locks, but also through a more abundant capital investment, prompting the smart lock industry to achieve faster technological changes and technology maturity, and even quantify the production of electronic components, reduce the cost of use, so that the entire The smart lock industry gains better development opportunities. In short, the joining of all parties has a boosting effect on the rapid growth of the smart lock market, which will make the market opportunities more diversified.

China is the best soil for smart lock development

China’s urbanization has undergone enormous changes and changes with each passing day. The appearance of a year may be quite different. People’s genes seem to have a tendency to “look and feel old” and to compare the housing of China with those of European countries and European countries. There is a lot to come down and people can live in. The Chinese people like to come back again. Most of the ancient buildings in the town were destroyed during the change of the dynasties. Urbanization has made people’s lifestyles change faster and faster, and the pace of home renovations and home renovations is also fast. People’s attitude towards home improvement is far more positive and inclusive than foreign countries.

Although Europe and the United States have achieved more than 60% penetration of electronic locks, they believe that the replacement of door locks is a waste of resources, industry barriers, and other reasons. Most door locks stayed in the first generation of magnetic card locks more than a decade ago. The smart locks have little enthusiasm, but in China, there is a government-led development of the smart industry, there are people open to new things and emerging technologies, and there is a huge population base for consumer support, up to 4 billion yuan per year To lock in new markets, as long as 1 percent of them are converted into smart locks, they have huge market potential. Therefore, the development of smart locks in China is far better and faster than in other countries in the world. The European and American door locks represented by Yale are locked. The brand, its smart lock also only perform best in the Chinese market, so that China is the best soil for the development of smart locks, is the core market for national brands, or foreign brands can not give up.

Products and Services Focus on the Benefits of Smart Lock Companies

Smart locks can replace mechanical locks because of their safe and convenient performance. In order to achieve these two goals, smart locks need to be repeatedly developed and selected from the selection of materials to the mechanism of door locks. It is necessary to open up appearance, mechanical, electronic and algorithmic aspects. The “Governor of the Second Governor” is not an overnight effort and requires long-term technological accumulation. This is also the reason why many well-known brands have entered the field of smart locks to find a foundry or license. The company focused on smart locks in the company’s core technologies. The precipitation in the aspect is a technical difficulty that other invaders can't overcome.

Furthermore, unlike other products, smart locks are purchased by consumers, and installation and later operation and maintenance are the beginning of corporate services. As a product that must be used every day to enter or leave home, once any condition occurs, it is not allowed to delay the time and the technicians are required to come to the door immediately for maintenance. Companies that focus on smart locks, such as Indone, choose to use channel network construction as the fulcrum to take the lead in brand building, ensuring that users can obtain fast after-sales operation and maintenance services, and ensure that users use smart locks to be safer and more secure. , And this powerful and professional channel service network is also not good at latecomers and needs time to learn and digest.

Docking IoT platform is the future development of smart locks

Turning physical operations into digital operations, turning contact operations into non-contact operations, and giving items in the home to “soul” is the direction in which technology transforms home life, and this depends on the management of home devices through a unified IoT platform and the current development of smart homes. Slowly, besides the lack of mature technology, there are also problems with the inconsistency of the technical protocol standards. The commercial NB-IoT technology and 5G network will be launched on the market in 2018, giving an opportunity for the advanced development of smart home products. With the faster and more stable communication technology as the base, smart products will become more intelligent and at will. While industry giants such as Baidu, Huawei, and Xiaomi launch the IoT developer platform, they will rely on the advantages of big data and service clouds to realize the smart home or smart life of all things through their own product ecosystems and other brands’ ecologically built IOT platform. interconnected.

As a smart lock for smart home security module single product, if you want to achieve long-term development in the future development of home smart, in addition to continuing to promote its own advantages in product and channel services, it is necessary to cater to the era of the Internet of Things and take advantage of the trend. , Actively connect IoT communication technology, integrate into the ecology of IoT platform, build a smart lifestyle together with millions of smart home products, let people get a complete intelligent life experience, and become symbiotic with many smart products, so smart Lock companies must look at the moment, the future of IoT layout, with the "end" of smart lock docking IoT "cloud."