1. Intelligent green electrical products will be serialized and scaled up.

With the increasingly stringent international market environmental standards, the state has introduced a series of energy efficiency standards, and through a series of important measures such as price reform and taxation system to force the popularization of energy-saving products, energy-saving and environmentally-friendly small household appliances have become the trend of the times. Producers must not only be environmentally friendly and energy-saving in the raw materials of their products, but also develop them from technology and technology to optimize the green electrical industry chain from manufacturing, products to services, and to serialize and scale them.

Second, the transparency of the high-end image prices of electric appliance enterprises and the diminishing profits are becoming more and more obvious in the middle and low-end small household electrical appliances. More electrical enterprises will seek the low-end and high-end profits. How to further quantify the benefits is the realm that many companies pursue. At the same time, the transformation of consumer attitudes has also contributed to the development of high-end electrical products. Price will no longer be the primary condition, replaced by factors such as brand and technology. Enterprises will continue to adjust product positioning, put more humanized, high-tech electrical products into the market, and create a high-end image.

Third, brand concentration

The domestic small household appliance industry is in a state of low concentration and numerous brands. There are more than 5,000 electric appliance manufacturers in China, most of which are small-input and small-scale production. Therefore, the quality of products is mixed, which creates a good opportunity and room for growth for large-scale home appliance enterprises. Large home appliance companies can take advantage of their own brands and technologies to quickly occupy the electrical market. Therefore, the iron law of "survival of the fittest" will definitely make a choice among electrical appliances, and the electrical industry will certainly be reshuffled. Many enterprises will be marginalized and brand concentration will continue to increase.

Fourth, electrical appliances will be transferred to the third and fourth-tier market, the sales of home appliances are mainly concentrated in the city's primary and secondary markets, and the potential demand in the third and fourth-tier markets has not been fully explored. The fierce competition in the secondary and secondary markets will inevitably lead to an increase in operating costs and a reduction in profit margins. In the stable economic environment, consumption levels and spending power are gradually forming, and the third and fourth-tier markets will gradually start. Electrical appliances companies will accelerate the pace of moving to the third and fourth-tier markets. The serialization of products, the diversification of channels, the quality of personnel, and the strategicization of marketing are essential strategic weapons for enterprises to comprehensively capture new markets. Electrical appliances must constantly enhance the comprehensive competitiveness of diversification.

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