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First, the function of the branch mall system
1. Consumers can scan the code to receive points. After entering the mall, consumers can receive the corresponding points, or they can also receive points every day when they sign in. Merchants often have some marketing activities, and consumers can also receive points by playing games. These points can be redeemed for prizes or used as cash deductions to increase consumer activity.
2. The shopping guide receives points by scanning the code. The shopping guide scans the QR code of the product. The background of the WeChat sub-market system will be bound to the shopping guide and product information. The shopping guide can receive points for each product sold. These points It can be used to redeem prizes or manifestations, or it can be won by points, which will encourage the enthusiasm of shopping guides.
3. Agents receive points. Agents can receive points when they develop lower-level agents or have a large number of purchases. These points can be used to redeem prizes or withdraw cash. They are also the basis for agent level upgrades.
4. After consumers finish shopping, they can enter the mall to evaluate the shopping guides and stores, and the merchants can check the consumer's evaluation at any time in the background of the WeChat branch mall system. According to these evaluations, the merchant can adjust the marketing strategy in time to improve the work To improve the service work.
Second, the characteristics of the branch mall system
1. Consumers can use their own virtual and physical redemption, whether it is coupon-type virtual goods or physical goods, you can use points to redeem ~
2. The consumer's consumption data information is of great importance to the merchant. The merchant can view the points exchange records of each user through the WeChat branch mall system, and understand the user's consumption preferences at any time.
3. The sub-exchange method in the system is very flexible. Two methods of pure sub-exchange and sub-add-on money purchase are chosen by consumers to improve consumer satisfaction.
4. Merchants can launch a variety of marketing activities in the WeChat sub-market system, such as lottery win points, consumption points, scratch cards, smashing golden eggs, etc. Diversified play methods can increase the user ’s consumption pleasure, which is beneficial to merchants and consumers. Interactive communication.
5. Merchants can do a sort of sub-orders in the background of the system to form a list of sub-exchange orders. If it is a sub-exchange order, the order will have a red sub-mark to distinguish it from the order of normal transactions, which is convenient for merchants View consumer's points redemption order
3. Advantages of the sub-market system
1. In the era of network data, almost a smart machine is available, and the system is based on the network, which is convenient and fast for consumers to use. As far as enterprises are concerned, they can efficiently manage their agents at any time and any place, and understand the user's consumption data.
2. Users scan the code to pay attention to the mall, and can receive points in various ways. Merchants can develop members through the WeChat branch mall system, without a membership card, so that each user can promote your brand because it is a promotion between friends , Strong credibility and high conversion rate, helping merchants achieve low-cost and efficient brand communication.
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