In September this year, automobile production and sales dropped significantly compared with the same period of last year, continuing the downturn in the auto market this year. Among them, the decline in production and sales of passenger cars and commercial vehicles was very obvious. In the first nine months of this year, the overall automobile production and sales growth rate continued to fall, and the overall performance was lower than expected at the beginning of the year. The sluggish auto market has accelerated the reshuffle of the auto industry, and some auto brands have gradually withdrawn from the market, and those products that vigorously promote technology upgrades and strive to meet market demand will usher in spring. Low-speed growth will become the normal state of the car market According to the monthly production and sales data released by the China Association of Automobile Manufacturers, the production and sales of automobiles in September this year fell sharply. In the same month, the national automobile production and sales volume was 2,356,200 and 2,394,100, respectively, down 11.71% and 11.55% respectively. Among them, passenger cars produced 2.024 million units, down 11.86% year-on-year; sales reached 2.0605 million units, down 12.04% year-on-year. From January to September, passenger car sales fell by 1% year-on-year, only 0.64%. Cui Dongshu, secretary-general of the National Passenger Car Market Information Association, believes that the main reason for this situation is the “structural differentiation†in the passenger car market. Previously, driven by the tax reduction policy for imported vehicles and parts, the consumption trend of the passenger car market was obvious. According to statistics, luxury brand retail sales in September increased by 13.0% year-on-year, while self-owned brand traditional fuel vehicles fell by 17.0%, and mainstream joint venture brands fell by 14.0%. It is not difficult to see from the data that the growth momentum of new energy vehicles and luxury brands is very strong, but the market conditions of traditional fuel vehicles, independent brands and joint venture brands are not satisfactory. This phenomenon of “polarization†is obviously not conducive to the sales of the automobile market. growth of. In addition, the SUV market that once “savagely grown†has also returned to rationality. In September, the narrow retail sales of SUV decreased by 14.5% year-on-year to only 803,000. In the first three quarters of this year, the cumulative sales of SUVs was 6.847 million units, and the year-on-year growth rate has narrowed to 0.4%. In this regard, Xin Guobin, deputy minister of the Ministry of Industry and Information Technology, said that the period of rapid growth in automobile production and sales has passed, and low-speed growth will likely become the norm in the auto market. But at the same time, the concentration of China's auto industry is also further improved. "China's auto industry still has a lot of positive factors. Considering the replacement of old cars in China and the demand for some small towns in the third and fourth tiers, the growth of the auto industry is still relatively broad." Xin Guobin said. In the face of increasingly fierce competition in the automotive market, major companies are constantly improving their technical strength and product quality, so that products can more meet market demand. A few days ago, Beijing Hyundai's new high-performance car Fiesta was officially launched, and the price of 110,000 yuan to 150,000 yuan has directly dropped into the product price range of its own brand. Liu Yu, the permanent deputy general manager of Beijing Hyundai, said: "In the past, Hyundai Motors usually launched new models in China half a year or four months after the world's first launch, but now it is the first to launch in China. In addition, it has been pressed in the past. The automobile consumption logic in the European and American markets organizes production, but now it emphasizes the need to meet the needs of Chinese consumers. These are the changes that Beijing Hyundai actively promotes localization." According to Wen Chengkun, deputy general manager of Beijing Hyundai South Korea, Beijing Hyundai Yantai R&D Center is the largest R&D center of Hyundai Motors overseas, which is specially developed for the Chinese market. At present, Beijing Modern's localization of R&D, production, design, technology and other aspects are actively promoted, and 98% of localization has been achieved, and efforts are being made to achieve 100% localization. Data show that from the second half of this year, Beijing Hyundai's sales are growing every month. Although the Chinese auto market is generally slowing down, Beijing Hyundai's terminal retail is positive. "For a prepared company, this is a very good opportunity." Liu Yu said. New energy vehicles grow against the trend In the first nine months of this year, the overall automobile production and sales continued to decline. Among them, passenger cars and commercial vehicles showed a significant decline, but new energy vehicles showed a year-on-year growth. In September, the production and sales of new energy vehicles completed 127,000 and 121,000, respectively, an increase of 64.4% and 54.8% over the same period of the previous year. In the first nine months, the production and sales of new energy vehicles completed 735,000 and 721,000 respectively, an increase of 73% and 81.1% over the same period of the previous year. Regardless of production or market demand, new energy vehicles have shown very rapid growth. During the 11th holiday season, the Suzhou Auto Show, which is the top auto show in Jiangsu, was extremely hot. The number of exhibitors, the number of visitors, and the transaction volume all reached record highs. Although the growth of the car market has slowed down, and during the 11th holiday period, the domestic car brands are almost all present. New energy and intelligent vehicles have also become the highlights of the Suzhou Auto Show. Many manufacturers have released a large number of new technologies and new products at the auto show. Peng Jianming, chairman of the auto show organizer and Suzhou Zhicheng Exhibition Service Co., Ltd. said that although the growth rate of the auto market has slowed down, the trend of consumer demand for auto products and consumption upgrade has not changed. Higher-quality, higher-tech automotive products are sought after by the market, and new energy and intelligent vehicles have become a new growth point in the automotive market. In the context of growing market demand, major auto companies at home and abroad have also stepped up efforts to promote the development and production of new energy vehicles. A large number of independent brand car companies such as BAIC, SAIC, Changan, BYD, and Geely have made great progress in new energy. BAIC New Energy has replaced Tesla as the world's largest selling pure electric vehicle company, while Mercedes-Benz, BMW and Volkswagen. A large number of international companies such as Toyota and Hyundai have also invested in new energy vehicle products in the Chinese market. At the same time, more breakthroughs have been made in the technical route, not only pure electric, but also domestic and foreign auto companies continue to exert their strengths in technologies such as hybrid power and fuel cells. At the China-Korea Automotive Industry Development Seminar held recently, Chinese and foreign experts said that the development of new energy vehicles should be walking on multiple legs, and hydrogen fuel cell vehicles will be the commanding heights for future technological competition in the automotive industry. It is expected that by 2030, large-scale promotion and application of fuel cells and hydrogen energy will be realized in China, and pure electric vehicles and fuel cell vehicles will complement each other for a long time. Zhang Xueying, deputy director of the National Information Center, said that hydrogen has a unique advantage in achieving zero emissions in the industrial and power sectors, especially in the transportation sector. China is rich in hydrogen energy and is the world's largest hydrogen producer. However, the development of China's hydrogen energy industry started relatively late and is still in the initial stage of development. At present, Toyota, Honda, Hyundai and other multinational car companies have produced and sold small-volume fuel cell vehicles. It is understood that by 2025, Hyundai will export about 5,000 fuel cell vehicles to France, including passenger cars and commercial vehicles. Domestic Yutong, Futian, and heavy trucks have also developed a variety of fuel cell buses, logistics vehicles, tractors and other products. Zhang Jinhua, executive vice president and secretary general of the China Automotive Engineering Society, said that in the future, the focus will be on breaking through key technologies, expanding the industrial chain to catch shortcomings, and continuously promoting the development of new energy technologies such as pure electric and fuel cells. Self-owned brand competition pressure increased In September this year, the market share of self-owned brand passenger vehicles dropped significantly. The sales of self-owned brand passenger vehicles reached 806,000, a year-on-year decrease of 16.5%, accounting for 39.1% of the total sales of passenger vehicles, down 2.1 percentage points from the same period of the previous year. The sales of cars, SUVs and MPV models all declined year-on-year. The self-owned brand SUV models that had been selling well before were down 18.6% year-on-year, and the sales of MPV models dropped by nearly 20%. In the first nine months, a total of 7.242 million self-owned brand passenger cars were sold, down 1.5% year-on-year, accounting for 42% of total passenger car sales, down 0.9 percentage points from the same period of the previous year. The proportion of sales of cars, SUVs and MPVs showed a decreasing trend. The Ministry of Industry and Information Technology said that the reasons for the slowdown in automobile sales growth are various. At present, China's automobile production and sales base is relatively large. In 2017, it reached a production and sales scale of 29.4 million units. It is difficult to achieve sustained high-speed growth on this base. At the same time, the demand for consumer consumption upgrades is strong, and the demand for automotive product technology and quality is further improved. This also promotes the critical period for China's auto industry to enter a transformation and upgrading, and the industry reshuffle is further accelerated. Experts said that although the growth rate of the automobile market has slowed down, there are many positive factors for the development of China's automobile industry. The concentration of the automobile industry has further increased. The growth of the main business income of the automobile industry is higher than the growth rate of production and sales, and the industry as a whole is relatively healthy. At the same time, new energy vehicles have maintained a good momentum of development. Xin Guobin said that with the increase in car ownership, the demand for replacement of old cars is great, and the demand for cars in some small towns on the 3rd and 4th lines is very large. In the future, the growth rate of the auto market may not be as high as before. However, the development space is still relatively broad.
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Abstract In September this year, automobile production and sales decreased significantly compared with the same period of last year, continuing the downturn in the auto market this year. Among them, the decline in production and sales of passenger cars and commercial vehicles was very obvious. In the first nine months of this year, the overall growth rate of automobile production and sales continued to fall, and the overall performance was lower than that of the beginning of the year...