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At present, most brands are making product descriptions in accordance with national standards. This year, many furniture standards were revised and implemented. However, products that do not meet national standards are frequently exposed. Through interviews, our reporter found that because the sellers rarely sell the products to meet the standards when selling the products, consumers are not concerned about these standards. There are still phenomena such as excessive price difference between solid wood products and children's furniture. To this end, Zhu Changling, chairman of the China Furniture Association, suggested that consumers must learn more about making decisions when purchasing expensive furniture. The enterprise standard should be higher than the national standard. According to Zhu Changling, chairman of the China Furniture Association, there are many furniture standards in China. There are actually more than one hundred standards. According to the national regulations, there are four categories: national standards, industry standards, local standards and enterprise standards. . Generally speaking, the enterprise standard is higher than the industry standard, the industry standard is higher than the national standard, and the national standard is the lowest level. The industry standard and the local standard are similar, but the two standards cannot conflict. Most brands said in an interview that the company's products are higher than national standards. In the home of Shilihedian Huari Furniture Store, the reporter saw a conspicuous place on the inside wall of the store and hangs various third-party certification certificates. The salesperson showed the consumers the identification method of solid wood furniture, but asked if When there is a national standard, the salesperson said, "We are higher than the national standard. As for the proof documents, they will usually be delivered to the customers at the time of delivery." In the children's furniture area, all brands of children's furniture have been changed according to the new national standard. Most of the furniture is round and angular, and the vents are also installed in the closet. Some glass furniture also made a “careful glass!â€, “ Danger!" and other signs. When the salesperson introduces the customer, it will also explain and introduce some regulations of the new national standard. In the mahogany furniture area of ​​Lize Shop in the Real Home, the reporter saw that each piece of mahogany furniture of Union has a product quality express card. Pan Haiying, general manager of Beijing Youlian Redwood, said that because Union’s own corporate standards also have these requirements, it is not difficult to regulate. Deep redwoods also hang "inspection certificates" on furniture. According to the store sales staff, the brand's mahogany furniture, in addition to meeting national standards, was also qualified by the Beijing General Administration of Quality Supervision, Inspection and Quarantine. The national standard for consumers to pay less attention to standards is to regulate the corporate industry and protect consumer rights. However, in actual sales behavior, few consumers consult whether furniture products meet certain national standards. Wang Jianguo, general manager of the Federal Home Beijing Company, told reporters that consumers may consider more styling, materials, use, and cost performance, and there are very few consumers who will care whether they meet national standards. Such consumers will not be able to account for it. 10%, mostly older. Su Fan, the brand manager of Qumei Home, also said that people who come to Qumei to purchase products rarely meet the standards of sales staff, or question the substandard products, because everyone trusts the brand. Not only that, when companies sell furniture products, they rarely introduce this information. Wen Shiquan, chairman of Yifeng Furniture, said that these standards are difficult to introduce one by one. "For example, there may be dozens of standards for a bed." Items, such as the moisture content of wood, plus painting, polishing, flatness, durability, can not be introduced." Wang Jianguo also said that the introduction of some standards is also a very technical job, and the written language used is a very prudent language. There is only a small part of the sales staff training. "We will also recommend some professionals to explain the consumers who meet the consulting standards." Standards can guide production and resolve disputes Zhu Changling said that product standards have the role of guiding production, regulating markets and resolving disputes. Wang Jianguo believes that before the emergence of industry standards and national standards, all companies have corporate standards, the purpose is to guide production and provide consumers with assurance. Many industry standards and national standards are discussed and drafted by enterprises, and then recognized and released by the state. "It is also considered to be self-discipline in this industry." Ma Yuchen, general manager of Beijing Hongma Hongmu Furniture Co., Ltd. told reporters that in the actual production process, the red horse mahogany furniture is first produced by the enterprise according to the national standard, and then the quality inspection department conducts quality inspection or spot check in the store and factory. There are several checks. Su Fan also believes that higher than international standards that meet international or corporate commitments are the basic responsibility of enterprises, and the first element of product quality, rather than the selling point of consumer promotion. Liu Ping, secretary general of the Quality and Technical Supervision Beijing Anti-Counterfeiting Technology Association, said that in the case of mahogany, the former mahogany home has all mahogany, and some have only the main body is mahogany or the surface is mahogany, which is called mahogany furniture. Drilling the gap, consumers can not tell. National standards require enterprises to be truthfully marked when they produce, and law enforcement agencies and administrative departments should conduct supervision and inspection based on these. When consumers have doubts, they should also conduct arbitration according to these. The market visited the standard implementation of the uneven performance of the reporter through the visit found that whether the market is solid wood furniture, children's furniture, mahogany furniture, glass furniture and other furniture, in the implementation of the national standards, there are certain phenomena that do not meet the standards. In the solid wood furniture layer of the Shilihe store in the home, Yifeng furniture sales staff showed the quality inspection certificate to the reporter. The price of the imported walnut double bed is about 17,000 yuan/piece. In the Jingli Yixiang furniture store in Shilihejia and Jiamei Furniture City, the salesperson introduced that the bed of the store is pure solid wood, and the price of a ash bed is about 4,000 yuan. The reporter went to a shop next door and asked, a walnut bed double bed sold for about 3,000 yuan. When asked about the supporting documents, the other party said that it would indicate which kind of wood is in the documents issued, and consumers buy it back. Test again. Although most of the children's furniture on the market has been improved according to the new national standard, it is still possible to see some indications that “children over 14 years old are applicableâ€. There are also some furniture that are also used in areas below 1.6 meters above the ground. In a store, Ximengbao Children's Furniture Store, for some tables or cabinets with no curved edges, the salesperson put a spherical rubber skin on the sharp corners, and said that it is more convenient, the child grows up and picks it up. Can be used normally. Although the standard of mahogany furniture has also been practiced by some companies, from the perspective of market visits, many brands did not show the product's express card and other contents during the show. When they asked the sales staff in the store, most of them answered: "It will be sent to you when you deliver the goods." For glass furniture and textile furniture that also have national standard specifications, there are fewer related introductions. In a certain store, the glass coffee table of Guoan Jiamei, Kangdian and other brands, the salesperson only said that it is tempered glass, it is not easy to be broken, and it will not hurt people if it is broken. When asked about the maximum weight bearing information, the answer is “ Estimated. When asked about the product manual, many sales people said that there is no manual, or there will be delivery. The standard disambiguation of mahogany furniture "three certificates" enterprise question: the new "General Technical Conditions for Redwood Furniture" requires the mahogany furniture enterprises to issue "three certificates", is the manufacturer to produce it by itself, or the authority department certification? Liu Ping (Secretary-General of Quality and Technical Supervision Beijing Anti-Counterfeiting Technology Association): These three cards, without the approval of the person, the company is to make the express card and the instructions according to the details of the standard. As technical documents, they are all made by the company itself, but the contents of these express cards must be truthfully marked. Law enforcement departments and administrative departments shall conduct supervision and inspection based on these contents, or when consumers have doubts, they shall be the basis for arbitration. Zhu Changling (President of China Furniture Association): According to our current national system, whether the production area implements standards is supervised by the Technical Supervision Bureau, and the market is responsible for the industry and commerce department. Standards are a guideline for behavior, or a lever for a product, and it is unlikely that every one will be like this. It is also one of the practices of some companies in China to take third-party certification in foreign countries. Children's furniture "Applicable to children over 14 years old" does not violate the rules: Children's furniture does not meet the standards, as long as the "Children over 14 years old" is applicable? Liu Chen (Secretary-General of the Beijing Branch of the Beijing Market Association): This is equivalent to making a special statement when producing furniture. The company informs consumers in this way that consumers must buy it. He can also say that it has been reminded. For parents, it is a behavior that is informed in advance. The responsibility lies with the parents. That is to say, the company has already circumvented this standard. I don’t think it is a hole in the market. The home market cannot afford to sell. Liu Ping (Secretary-General of Quality and Technical Supervision Beijing Anti-Counterfeiting Technology Association): He can say that he has hit a side ball. If the national standards do have mandatory provisions, they are not implemented as required. As long as the consumers have objections, they can all be proposed. If you are over 14 years old, you can't follow the standard. This is actually not to be said by him, because since children's furniture is made, it should meet the standards of children's furniture, not verbal. Solid wood furniture solid wood bed may have a big price difference: a solid wood double bed, some sell 3,000 yuan, some close to 200 million yuan, such a large price difference, the quality of cheap is difficult to guarantee Wen Shiquan (I wind furniture chairman): I estimate that because the cost is different, the added value is not the same according to raw materials, workmanship and brand. Most of the home furnishing industry is private, and it is still fully competitive. The profit point of each enterprise is similar, so the gap will not be too big. I think that buying a solid wood bed for 3,000 yuan may not be realistic. Generally good wood, double bed will be 10,000 yuan; almost a little wood, 5,000 yuan - 6000 yuan also, selling 3,000 yuan -4000 yuan I think even the cost can not come down. Su Fan (Qumei Home Brand Manager): Regarding solid wood materials, first of all, we do not think that pure solid wood materials are the best, but should be suitable for themselves; secondly, even pure solid wood furniture, the price will vary greatly, the material is only the price Part of the factors, brand, quality, environmental protection, technology, function, etc. will affect the price. Under normal circumstances, consumers can understand the variety and appearance of wood by careful observation and inquiry, it is not difficult to distinguish. Therefore, the price of solid wood double bed from 3,000 yuan to 20,000 yuan is also normal. The standard implementation buffer period should be accelerated. Many national standards are mandatory, but many companies have not yet received notification from the industry and commerce department. Does it mean that the implementation process requires a buffer period? Zhu Changling (President of China Furniture Association): Standards are only a yardstick. Why can't companies say that companies have a buffer period? It can only be said that when a phenomenon occurs seriously, it may be strictly enforced, but when everyone feels that they are decent, there are always people who do not comply. For example, when a consumer buys something, he believes that it is in line with the standard, and he will not take care of these things, but will use it when solving disputes. Song Xiaoting (Assistant President of Beijing Century 100 Furniture Co., Ltd.): It may take some time after the national standard comes out. There may be some differences in the importance and speed of each brand. Nowadays, many children's furniture on the market is in the south. In Beijing, it is mostly an agent, and the reaction speed is relatively slow. We have a factory in Beijing, it is more convenient to move, I think it should be reflected as soon as possible. The industry's sound furniture standard is the vice chairman of the double-edged sword China Furniture Association. The standard of Chen Baoguang's mahogany furniture was officially implemented on August 1 this year. In fact, this was promulgated last year. It has a publicity process and there is also a preparation for implementation. the process of. This standard does not meet our pre-design goals, but in any case, mahogany furniture is a standard, so it is very happy, a standard is actually a double-edged sword, which is both a requirement for the producer and a production It is a kind of protection; it is a kind of explanation for consumers, and it is also a kind of protection for consumers, which has two sides. Don't expect high quality and low price Liu Chen, the Secretary General of the Beijing Branch of the Beijing Market Association, for consumers, on the one hand, no matter what you buy, you should clearly understand the consumption, the standard is good, the certificate is good, you must have this kind of awareness to ask for it; On the other hand, with the industry's norms, the process requirements are high, the materials are selected, all aspects are complicated, and the cost will definitely increase.