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The wheel of history is advancing to today, and the “post-80s†people who were continuously suspected and questioned by us until the middle age are becoming the main population of society and the mainstream consumer group that the furniture industry hopes to fully strive for. This major change in the economic and social landscape has brought strong momentum and bright prospects for all of our furniture people to shape the new pattern of the industry.
Responsibility: The premise of Chinese furniture development
The current status of China's home furnishing industry is large industries and small enterprises; the current status of China's home furnishing industry is weak brands and chaotic markets. The industry is an interest chain and an ecological chain. The greatness of the industry requires the support of a good ecological chain. As for the ecological destruction chain, in the end, you can only lift stones and smash your own feet. Only by being responsible can the hardworking people no longer be impacted and hurt, and can return to the innate meaning of brand incubation and industry competition.
The furniture industry should create more value for consumers
Any business model must create value for consumers, so when the store is done, can it be operated at a low cost, because the low-cost operation of the large market allows our dealers to achieve low-cost operation, Then consumers can buy lower-priced products. American furniture products are very cheap, and all are made in China, which is sad for us Chinese furniture people. We should find ways to create more value for consumers.
Be respected
The social responsibility of an enterprise includes at least several aspects: responsibility to shareholders, responsibility to consumers, responsibility to society and the country, and responsibility to employees. We are now staying in the stage of focusing on the interests of shareholders with many companies. Shareholders are comfortable, consumers are comfortable? Are employees comfortable? Some companies bragging about billions of sales a year, China ranks first, and industry ranks first, how many employees do we have, and it feels a glory to follow you, how many? In this case, can you be respected? Can it be respected by society? the answer is negative.
Internet Market-Another Virgin Land in the Furniture Industry
The output value of the national furniture industry is about 700 billion yuan, accounting for 70% of the global furniture production. It is definitely a well-known "Made in China". However, among the top 50,000 global websites, there is no website for a Chinese home furnishing company. The top ranking in the home furnishing industry is IKEA in Sweden (see map), and its click-through rate is probably the 341st in the world. E-commerce in China's furniture industry or the Internet market is just getting started. It is not as mature as developed countries in Europe and the United States. For example, European countries now buy furniture online at about 30%. The United States may reach 40 %about. If we can achieve 10% of our 700 billion, it will be 70 billion. Which company can now account for so much in the sales market? No. Therefore, the room for growth of the entire online market is very large, and it must be a good virgin land.
"Toss"-a process that is necessary for the stable development of the furniture industry
In fact, any format, including our home furnishing industry, must go through every peak and every adjustment. These are just one wave after another, and there is no such thing as excess. In the process of development, we must have long-term development thinking, not short-term thinking. For short-term difficulties or changes, we should all have the ability to cope with and adjust. In the middle of the development process, every enterprise should have a healthy development mentality. Our own method is to first open a store in each city, this store is larger, then open a micro store, and then roll out, basically With this development method, I believe that no matter what the wind and waves can be steadily advanced.
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The global economy is undergoing unprecedented changes, and China is expected to become the world's largest economy in the next decade. According to the National Development and Reform Commission, China will surpass Japan this year and has become the world's second largest economy. China is transforming from a "world factory" to a "world market". China's huge potential as a world market will eventually be fully and completely released. At the same time, our social structure is undergoing unprecedented changes. For many of our furniture colleagues, consumers between the ages of 30 and 45 are the main consumers.