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The machinery industry in which Song Jingkun is engaged is currently in an environment that is consistent with current national policies. There are a lot of backward production capacity in the construction machinery industry. The local governments have repeatedly built in this industry. The author understands that the upcoming “Twelfth Five-Year Plan†will focus on promoting the reorganization and merger of enterprises and focusing the advantageous resources on the advantageous enterprises. Improving the efficiency of resource utilization and reducing consumption will be the focus of the work of the construction machinery industry during the 12th Five-Year Plan period.
In the interview, the author learned that no matter the leading enterprises in the industry, such as Xugong, Sany, Liugong, etc., or local enterprises such as provinces and cities, they are actively looking for mergers and acquisitions.
The insiders told the author that while the domestic market was being laid out, the leading enterprises in the industry began to embark on the international agenda, and launched overseas acquisitions based on technology acquisition and market acquisition. From the previous acquisition of the Italian game by Zoomlion, and the current brand output of Sany, the “China sample†has become a bright spot in the construction machinery industry.
A number of companies force mergers and acquisitions
"Although there are rumors of the reorganization of Xugong and Weapons Group in the market, we don't know the actual situation." The person in charge of the propaganda department of Xugong Group said in an interview with the author that the country will soon introduce the "Twelfth Five-Year Plan" to encourage the industry. Leading companies have become stronger and bigger, and Xugong has always followed such a development strategy.
The person in charge told the author that Xugong had reached an agreement with SAIC before the two parties agreed to jointly develop the construction machinery main business with bulldozer as the leading product based on Pengpu Machinery Factory Co., Ltd.
Mao Zhongwen, deputy secretary-general of China Construction Machinery Industry Association, said that “planning†will encourage industry restructuring and mergers and acquisitions, eliminate backwardness by market competition mechanism, and control land use and project construction projects for low-level redundant construction projects. By the end of the "Twelfth Five-Year Plan", the sales scale of China's top 100 engineering machinery enterprises should reach more than 85% of the whole industry, and strive to train large enterprises with competitive and innovative capabilities to become internationally renowned companies of aircraft carriers.
In addition to Xugong, Liugong announced in the first half of this year that mergers and acquisitions have become the strategic focus of Liugong, and will focus on making a fuss in the M&A market in the future.
Shandong Guangming Machinery Manufacturing Co., Ltd., which was transformed from a military industrial enterprise, is a designated production enterprise for national lifting and handling machinery. The company has been looking for opportunities for development under the national industrial policy, from the production of military equipment to agricultural machinery products to Wicken forklifts. It can be described as one step at a time. "The shuffling of the forklift industry is also the epitome of the machinery industry. Under the influence of the financial crisis, the international and domestic machinery industry has been affected. In the future development, in addition to the path of mergers and acquisitions, enterprises should pay more attention to Technological innovation and service." Song Jingkun said.
Brand output becomes a bright spot
In recent years, due to the impact of the financial crisis and the good market prospects in the domestic market, international machinery giants such as Terex, Caterpillar and Hesmer have been deployed in China.
At the same time, domestic industry leaders have also taken a fancy to the market's low point, and have rushed to the bottom, accompanied by a "Chinese sample" focusing on brand output, which has blossomed in the international market.
According to industry insiders, the international road of the machinery industry can be divided into two categories. First, the acquisition of foreign well-known enterprises or R&D institutions, such as Zhonglian and Xugong, realizes “borrowing from the seaâ€; second, it is a direct foreign investment like Sany Heavy Industry. , gradually realize the localization of products and brands.
"The destination of internationalization is the internationalization of brands. Internationalization is the use of international resources to enhance the internationalization of Sany. Specifically, it is to use the advantages of Sany's resources, such as the advantages of corporate brands, manufacturing capabilities, and human capital to integrate them in other countries. The resources are used by me to enhance internationalization." Recently, at the "2010 China Enterprises Overseas Expansion Summit", He Zhenlin, vice president of Sany Group, said. The person in charge of the propaganda department of Sany Group also confirmed these comments to the author. He said that in recent years, the main job of Sany is to make Sany a big company with international brands.
The insiders suggest that the Chinese equipment manufacturing industry should form a clear purpose with overseas alliances. It should fully consider the company's own capital, technology and other capabilities, and should not be swarmed. At the same time, mergers and acquisitions should aim at acquiring core technologies, rather than acquisition of capacity. It is not a so-called capital operation, and the alliance effect should be cold and cautious.
"On the forklift industry alone, for example, the competition of the top ten in the industry has been fierce, and the space is very narrow. It can be said that it has entered the era of homogenization competition." Song Jingkun, spokesman of Shandong Guangming Machinery Manufacturing Co., Ltd., said. A new round of shuffling in the industry is inevitable.