Zhongwang's Interpretation of the Internet+ Changes in Aluminum Processing Industry

China Zhongwang Analysis This year's "Government Work Report" pointed out that the "Internet +" action plan was formulated to promote the integration of mobile Internet, cloud computing, big data, Internet of Things, etc. with modern manufacturing, and promote the health of e-commerce, industrial Internet, and Internet finance. Development, guide Internet companies to expand the international market. As the aluminum processing industry in the non-ferrous metals industry, it will usher in a new round of opportunities and challenges at the dawn of the “Internet Plus” era. This paper addresses the “Internet+” at the three levels of procurement, production, and marketing. The changes that may be brought up put forward several ideas.

Aluminum processing is a key link in creating additional value in the aluminum industry chain. The development of aluminum processing has profound implications for the development of the entire aluminum industry chain. "Internet Plus" brings new opportunities and challenges to the aluminum processing industry.

Opportunities and challenges brought by “Internet+” to aluminum processing industry The era of “Internet+” is an era of interconnectedness, that is, people, people and things, including people and services, services and services, including we can see The high degree of interconnection between people and the media, including virtual and reality, and the high degree of connection between people and the Internet, is a very high ecological change in the Internet.

Purchasing, production, and marketing are three very important links in the aluminum processing industry. What are the implications of the ecological changes in the “Internet+” interconnection and interoperability?

1. "Internet +" impact on the aluminum processing industry's procurement and supply chain "big data" and "cloud computing" will summarize the information on the location, price, and product quality of the raw materials that need to be purchased. This information can be integrated into the purchase. The goods are screened reasonably, and the price, quality, and other information are more transparent, giving us a better way of purchasing.

(1) Traditional procurement and supply chain management generally face the following problems:

Based on the original service level, where are the raw materials and components purchased from the lowest cost? How to improve the service level of suppliers on the basis of keeping current costs?

Is it a self-built warehouse or a supplier-built warehouse? Where is the most suitable place?

If you invest new products or develop new markets, how can you integrate existing/new suppliers' capabilities to support your target production capacity?

How much inventory should be reserved in advance when seasonal demand will increase?

When the supply capacity is insufficient, is it the development of existing supplier supply capacity or the search for new suppliers?

(2) The "Internet +" era may have the following changes in these areas:

The price level of raw materials, product quality and service follow-up are closely related to the level of service in the procurement supply chain. “Internet+” big data can classify and classify different suppliers’ prices, quality and service levels, and provide qualified supplies. Commercial assessment and selection of excellent suppliers can have strong reference value.

The purpose of establishing a raw material warehouse is to ensure the normal operation of the entire production process. As a purchasing department, it is very important to choose a reasonable range between reducing the company's inventory and guaranteeing normal operation. According to the information of big data, the supplier's supply Timeliness, point-of-delivery, and other information can be clearly obtained. Under the premise of reasonably controlling risks, choosing a suitable location to build a warehouse is a win-win situation for both parties.

If the aluminum processing company believes in product development or new markets, the types and quantities of the corresponding raw materials may undergo major changes. The supply capacity of existing suppliers and the supply capacity of potential suppliers can be obtained through information integration. It is of great significance to respond quickly to market changes.

In response to the increase in seasonal production, the related technology of “Internet Plus” can integrate market data of previous years, the operating conditions of the same industry, and the operating conditions of upstream industries. These information provide a reasonable basis for determining the amount of temporary inventory increase.

When the supply capacity is insufficient due to the expansion of production capacity or the sudden increase in temporary orders, the existing supplier further develops supply capacity or finds new suppliers, which can be based on the economic operation status of the supplier, customer feedback information, and the like. Data combing of the status of industrial operations is an ideal choice.

2. Influence of "Internet Plus" on the Production Process of Aluminum Processing Industry

Delivery time and product quality are two factors that are the focus of the production process. After the Internet of Things and cloud computing technologies intelligently transform the production process, they can play a positive role in shortening delivery time and improving product quality. Such as equipment control system: equipment operation monitoring and data acquisition, equipment parameter monitoring can monitor the operation status of automation equipment; product tracking system: product barcode management, product tracking program, etc. can achieve real-time tracking of the product; production process Quality control system: quality data acquisition port, quality data acquisition program, report program and so on.

(1) Impact of “Internet Plus” on the increase of delivery time Customers can inquire order progress at any time. The order management system and marketing platform integrate seamlessly. In the customer interface of the management information system, customers can always know the order of products in the production process. In a certain link, or in transit, it is possible to delete the telephone communication and personnel on-site tracking of multiple segments in the middle to reduce intermediate links and improve communication efficiency.

Reducing the pause time between the production processes and relying on advanced information processing technology, the order control system within the production system can realize timely inquiries, loose orders, and small orders for each link. According to the priority level, the production capacity of each process is automatically discharged. The order of production of orders reduces the waiting time.

(2) Impact of “Internet Plus” on product quality control The guarantee of product quality comes from two aspects—high-quality raw materials and strict production process control.

Big data provided information support for selected high-cost raw materials from the previous stage, and after relatively effective use of relevant information for raw material procurement, relatively high-quality raw materials can be obtained.

The production process needs strict process control to control product quality. "Big data" integrated information resources, alloys, status, production control methods, quality inspection methods, performance testing methods, qualified performance indicators, etc., can be clearer and clearer in information under the next generation of information processing technology. Domestic and foreign technical literature, technical promotion articles, etc., through the integration of relevant information, can promote more production process information. In the future, what companies lack more are not technical indicators, but rather existing technical indicators, whether there are corresponding equipment, technical teams, and skilled workers. Companies that have the ability to integrate information and use information first will become leaders in the competition.

3. The impact of “Internet+” on the marketing of aluminum processing industry With the rapid development of the Internet market, the traditional single marketing model cannot meet the development needs of the aluminum processing market. Many aluminum processing companies have begun to shift their marketing focus. This emerging model of online marketing. We hope to use the Internet to expand market share, promote brands, and increase awareness. For example, B2B, B2C e-commerce platform for marketing, with the new mobile Internet - public platform for marketing.

The "Internet Plus" big data feature will have an important impact on the company's internal and external marketing methods.

(1) To achieve the transformation of product development, resource management and information communication, "Internet +" requires companies to sum up consumer's online behavior and consumption behavior on the basis of big data, so that the company's product development plans and marketing programs At the front end of the customer's business, it is necessary to examine the market together with the customer to analyze what kind of products should be provided to consumers, that is, to re-create the products and internal processes of the company by obeying the concept of “product + service + intelligence + interconnection”. According to the customer's personalized customization, develop customized products. Consumers are no longer just consumers. They are product designers and influencers of internal process reengineering.

(2) Externally realize the transformation of communication methods, channel optimization, and user experience. The “Internet Plus” requires companies to stay true to the new, while stabilizing the traditional channels, focusing on the “eyesight” and “cross-border” aspects, using Internet thinking, and combining more industries and fields to achieve large-scale dissemination. Cross-border types can often achieve 1+1>2 effects. For example, the aluminum industry needs to pay attention to the development of the aviation industry, rail transportation industry, automobile industry, and electronic and electrical industries, and develop new products in the industry based on the new needs of users in these industries.

China Zhongwang pointed out that the “Internet+” era is a time of great change. The application of massive data resources, customer-driven business models, and the small and micro enterprises of corporate organizations are characteristics that are gradually manifesting in this era. Production-oriented manufacturing to service-oriented manufacturing The transformation is a major trend. As an important component of the non-ferrous metal industry, the aluminum processing industry can further promote the integration of the two industries and embrace the “Internet Plus”. This is a topic that is worthy of discussion among our industry professionals.