2012-2016 hardware tool industry survey and investment report

Hardware refers to all kinds of metal devices such as iron, steel, and aluminum that are manufactured through forging, rolling, cutting, and other physical processing. According to the use of the product to be divided, can be divided into tool hardware, construction hardware, household hardware, lock grinding tools, kitchen hardware, home hardware and hardware components and other categories.

With the continuous application of modern scientific and technological achievements in the industry, the competition in the hardware industry has become increasingly fierce. Whether you want to gain a firm foothold in which area of ​​the hardware industry, we must fully understand the development of the market. Hardware tools include all kinds of manual, electric, pneumatic, cutting tools, auto maintenance tools, agricultural tools, lifting tools, measuring tools, tool machinery, cutting tools, tools, tools, dies, cutting tools, Grinding Wheels, drills, polishing machines, Tool accessories, measuring tools, abrasives, etc. Most of the domestic manual tool companies are mainly low-end products or OEM OEMs. High-end products and brand products are still controlled by European and American countries. As the profit margins of hand tools are all being compressed, the space for price cuts has been reduced. Companies cannot rely on price competition to establish their core competitiveness, and they should explore new development paths. Only the company guarantees the stability of product quality, and at the same time, it guarantees the integrity of the company before it can get the customer's letter. Although in the choice of tools, users will consider the price factor, but according to the survey, quality is the most important factor for users to consider. If you have a place, expanding the influence of your own brand and improving product quality are also key. With good products and guaranteed quality, it is particularly important to carry out appropriate brand promotion. The other is after-sale protection. The after-sales service of domestic enterprises is not in place, or basically there is no after-sales service, which has become a major weakness for us.

In the face of increasingly fierce market competition, if domestic companies do not attach importance to this, it will affect their long-term development, and good service is also a top priority. Most of the electric tools sold in the world are produced and exported from China. China has become the world's leading supplier of power tools. While the power tool industry is developing, some problems are increasingly exposed. In particular, the reform of the scientific research and development system is progressing slowly, and the gap with foreign countries is obvious. The low foreign exchange earned from export products, the low performance level, the low selling price, the small scale of the company, the low degree of concentration, and the raw material price increase factors seriously restrict the further development of the industry. The improvement of quality. Electric tool companies must seize new development situations, increase technological innovation, actively develop product certifications, accelerate technological transformation of enterprises, improve supporting measures, actively create conditions, absorb foreign capital, and promote the reorganization of corporate assets. Only in this way can the new situation be realized. never fail. Pneumatic tool market is optimistic about the merchants who, on the one hand because of its relatively high technical requirements, the use of increasingly wide range of pneumatic tools, plus further to keep up with the after-sales service, to dispel the previous customers worried about bad product repair nowhere Concerns that the pin potential of pneumatic tools will be further stabilized. However, because its market price is generally higher than that of power tools, it has also become one of the main reasons why pneumatic tools are not commonly used. With the continuous improvement and maturity of domestic production technology, the price of pneumatic tools will gradually decline.

With the gradual increase in the level of ordinary people’s consumption, the demand for passenger cars to enter ordinary families, car tools and auto parts has greatly improved. Vehicle-mounted tools include wrenches, jacks, rivet guns, etc. Among them, electric vehicle-mounted tools sell the best. Electric vehicle-mounted tools have small size, light weight, excellent performance and safe use. Rivet guns can also be applied to decorating, carpentry and other decoration industries. At the same time, practical family portfolio tools have begun to enter the homes of ordinary people. Sophisticated packaging, complete types, numerous functions, and reasonable prices are good helpers for families and businesses, as well as gifts for relatives and friends. In particular, some foreign tourists have a soft spot for a practical family combination tool. Buying a set of personal or gifted relatives and friends is economical and affordable. The demand for hardware and tools products is very strong, especially the emergence of gift kits, indicating a new path for the hardware tool industry.

In recent years, garden tools have also entered the ordinary family of ordinary people. Its style and color also changed from the monotonous type of the past, adding a unique shape and yellow, green, blue and other colorful colors, especially in the type of tools, compared to the previous rich.

According to Luo Baihui, secretary-general of the International Model Association, driven by the emerging trend in the hardware market, hardware tools, such as practical household tools, garden tools, automotive tools, machine tools, etc., are popular, and purchases are steadily increasing. The sales situation is optimistic. Should vigorously develop power tools, hand tools, measuring tools, range finder, pneumatic tools, garden tools, desktop tools, focusing on the development of high-end and sophisticated combination of tools, car tools, construction hardware, kitchen appliances, and other products to speed up the formation of Multi-species, multi-standard, serialized core technologies and products with independent intellectual property rights. It is time for a clear focus on development and for upgrading the industrial structure.

At present, the production and operation situation of China's power tool industry is still strong. The demand for the domestic power tool market is still very large, and it will promote the production and operation of those domestic enterprises that mainly focus on domestic sales to develop in a favorable direction. However, people have also noticed that due to the difficulties encountered in foreign trade exports, many electric power tools companies that originally only used to export were starting or have already turned to the domestic market, aggravating the competition in the domestic electric tool market. Those enterprises that are taking a “preserving” posture and facing no progress in the face of difficulties may be more crisis-prone. The foreign hardware import tool companies pay great attention to the new design of the product. The affiliated R&D department conducts a large number of investigations and studies on the users each year, and on this basis, designs new products. Hardware tools company Stanley and other oem orders in China, there are new products every year. Therefore, we must see the gap and continue to learn and surpass it in order to achieve better development.