What is the status of domestic smart home business survival?

It is not difficult for people who are concerned about the smart home industry to discover that in recent years, several or even more smart home product brands have emerged almost every year. As a result, hundreds of brands have emerged, no matter how big or small, it is the future of the market. The bright future has led to continuous investment of people’s belongings. Overall, from the perspective of the origin of the company, smart home companies can be roughly divided into the following types:

1. There are technical backgrounds or enterprises with relevant intellectual property rights. After all, the technical content of smart home related products is relatively high. Companies with technical background are more typical, especially those enterprises with relevant intellectual property rights in a certain technical field, such as PLC, Technologies such as KNX, Zigbee, or proprietary interface protocols are mostly created by technical personnel, but relatively weakest in terms of vitality. The main reasons are:

1) Ignoring the market: Without a good market orientation, most of the technology-based companies blindly seek market popularization, but they neglected that the industry is still a certain distance away from popularization in the current era;

2) Over-focusing: Only focusing on or exaggerating one's own technological achievements, but neglecting the open trend of the Internet of Things industry for the purpose of coexistence and commonness;

3) Ignore the design: The appearance design of the product is relatively rough. After all, this belongs to the category of consumer electronics. Nowadays, Apple and other brands in the United States make consumers more and more critical of the appearance of electronic products, and it is a trend to meet consumer demand.

Therefore, from the point of view of the state of existence, for these reasons, companies that start a business with a certain technological background are particularly prone to abortion. Some of them even invest a lot, but they do not even end up with a complete release of the product; of course, among such companies. It is also easy to survive with the support of capital pro-gaze or policy hospitality, but this is definitely a minority, and in the long run, it also faces various challenges including the above points.

2. A company with a manufacturing background and product development capabilities China is a processing factory in the world. This is particularly true in the electronics industry. Apple products that are well known are almost all manufactured by mainland Chinese manufacturers led by Taiwanese, and smart home products are also the same. Many of the world-class smart home products are Made in China. This is a good thing. After all, high-end technology and production processes are almost always in the hands of first-world countries, and they have the opportunity to start with OEMs. The corresponding market is also a good choice. It also seems to be an industry rule. Just like Japan was once an electronic manufacturing factory in Western countries, but now it has produced many well-known world brands. There are also some domestic companies that provide OEMs and even ODMs for world brands. Based on this experience, they have accumulated experience in product development and manufacturing. Based on this, they are striving to explore and find suitable for China. After the product positioning of the market, the smart home brand was established to promote the market in China. Because it is based on relatively mature technology and stable quality, it has obtained certain recognition in the domestic market, and even independent brands can also go out of the country and enter the world market.

3. Smart home companies that have transformed themselves from related industries have involved a wide range of smart home industries. This has also caused many traditional companies involved to receive constant attention. Therefore, there are a large number of enterprises that have transitioned from the relevant industries into the smart home industry. Most of them are relatively well-known large and medium-sized enterprises. They have the ability to invest a great deal of manpower and resources in the system design and product development of smart home products, and even establish alliances and cooperation among manufacturers to establish communication protocols and other technical agreements. Typical examples are such The traditional enterprises involved in the smart home industry:

1) IT companies: computers, telecommunications products, consumer electronics and other industries 2) home appliances companies: air conditioners, refrigerators, washing machines and other industries 3) intelligent construction companies: BA, security, lighting, conference systems and other industries 4) system integration companies: weak electricity, Some related industries such as intelligent system integration and even some real estate or tourism industries will also participate. These enterprises have a typical characteristic: they have capital and resources. Even if the products invested in huge amounts of money are launched, there is not much market in the short term. No matter what they do as brand promotion, these companies are often more mature companies. Although the concept of smart home is tempting, it is not formed in the market scale. Before that, they would never take this as their main business immediately, but they would be nothing but trials.

In summary, because the scale of the domestic smart home market has not yet erupted, there is currently no big brand focusing on this industry. Nevertheless, there are still many brands that are on the road to strive for this goal. The author wishes They can adapt to the rapid changes of the times and seize the opportunity to become a pioneer in the success of China's smart home industry.