At present, various brands in the hardware market scream and shout, and the momentum is huge, racking their brains and expanding brand awareness, but most methods are not appropriate, and the effect is not significant. It can be seen that the development of China's hardware tools industry is still in the growth stage, and the growth period will inevitably bring about a seemingly chaotic situation. This situation has its own reasons, and the market economic system is still imperfect, and the legal system. Deep-seated reasons such as non-standardization and market opacity. However, it is beneficial to have disadvantages. Such a situation is a good opportunity for Chinese local hardware companies. The so-called chaos wins, and the heroes in the chaos are also the only way to make a fish. It is easier to get a chance to grow. As long as the company strives to accurately find its own position and strive to build the core competitiveness of the enterprise, realize the differentiation of strategic development, and achieve sustainable and sound development, then it will eventually create a group of well-known enterprises with strength. Some of the following companies have started from brand and channel strategies, and some have worked hard to build the core competitiveness of enterprises through capital market operations, and strive to find breakthroughs. Deli chain supermarket channel strategy promotes change: a powerful new channel strategy, both the market's forced components and the ability to actively seek the meaning, the effective positioning determines that the competitive environment in which it is located is extremely fierce, the enterprise must develop on the model Innovation, so I thought of moving to the third- and fourth-tier cities and rural areas, through the enrichment of product lines, to achieve the transformation of the channel - to achieve 5,000 deli chain supermarkets, such channels have been formed, the advantages of the advantages will exist for many years. From the manufacturing to the brand operation: The brand of Antuo is widely known in the industry, which is what this year. As the Taiwanese company's Antuo, the production capacity and quality control in the sleeve are the highest in the country, and the brand operation in the domestic market is mainly driven by the market. However, Antuo has high-quality product quality control system and research and development capabilities. For the brand operation, the core issues have been solved, but they still face the problem of insufficient product lines and lack of mature sales teams. Brands must also solve a series of problems. Superstar listing financing, reorientation to become a leader in hand tools: Superstar through the accumulation of foreign trade for many years, in the financial strength and research and development level are in the forefront of the industry. Last year's successful listing allowed Superstars to strategically deploy their businesses according to their understanding of the market. Their primary task is to quickly establish mature channels. “Boutiques + Hardware Stores” as a superstar's independent channel, have far-reaching significance. . Through some initiatives, the superstar is likely to quickly become the leader of China's domestic high-end tool brand. The chaotic situation of the hardware industry has brought a good opportunity for hardware companies. Enterprises find their own positioning, strive to build the core competitiveness of enterprises, and look for opportunities to grow bigger, and eventually create a group of giant enterprises.

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