Caring about the needs of children means paying attention to the future development trends. In the face of this consumer group, businesses will naturally rack their brains and hope to gain the recognition of children and parents. Whether the various furniture used in life and study is environmentally friendly and safe is the first question raised by parents when purchasing. As we approached the Children's Day on June 1st, in addition to these colorful and cute colors and shapes, the reporter also received opinions and suggestions from consumers and industry insiders on the field of children's furniture. New family structure expands children's market "In the past, I never thought of buying a set of furniture specifically for children." Ms. Li, who was hanging out in the home store last weekend, told reporters that it would be nice for a child a few decades ago to have a small bed when he was just born. The child may sleep on a single bed by himself, but if the housing conditions in the family are tight, they have to squeeze with their parents. Ms. Li ’s son was born in the late 1970s, and all homework from elementary school to high school was done on an old writing desk at home. "Although he had his own room after attending high school, he didn't buy a set of bookcases and desks specifically for him." As his son entered college and worked as a family, the living environment of Ms. Li's family also continued to improve. Unlike his son, his 4-year-old grandson now has his own set of furniture. "His bed looks like a toy, he climbed up and down when he was fine, and we had already bought all kinds of furniture before he was born." From the care of several children in a family to the arrival of several adults around a child, the change in family structure has given the "second generation" much care, and many parents believe that what they did not use must be enjoyed by their children. This allows many companies that focus on the development and production of children's products to see many opportunities, including children's furniture companies. "Our basic judgment on the future situation of the children's furniture market is through understanding the birth rate of newborns." Sun Shuwei, deputy general manager of A Home Furnishing, representing many domestic children's furniture brands, told reporters. It is reported that the growth rate of the birth rate of newborns in China will continue to decline slowly until 2030, which will put the children's industry in an advantageous stage of development in the next ten years. Children's furniture should also meet the needs of parents In the store, you can often see the figure of many expectant mothers, most of them come to choose furniture for unborn children in person. Ms. Miao, who was pregnant for 4 months, was a little confused after seeing those products with bright colors and cute shapes in the children's furniture sales area. "On the one hand, a lot of styles are picky, on the other hand, experts say that the living environment will affect the development of children's personality, so I don't know whether these furniture will have any effect on children." And this is relatively easy for parents who bring their children to choose furniture. Salesmen of many children's furniture brand showrooms have told reporters that unless the child is too young, ordinary parents will refer to the children's opinions when buying and let them themselves Choose your favorite style. "Most preschool children still prefer furniture with slides, buckets and other amusement functions, but some parents worry that this will make them unable to sit at home and always want to play." A shop assistant said that most parents still Hope that the child can live in a quiet and comfortable environment, but too lively but not good. Although it is used by children, it is ultimately the parents who pay the money, and the keen merchants have noticed that this has changed the product design accordingly. "The colors of children's furniture now are not as bright as they used to be, they are very elegant, and they are in line with the vision of parents. Children will not get bored after a long time." A salesperson of children's furniture told reporters. The reporter turned around and found that, except for accessories, the overall color of children's furniture tends to be light. In addition to the light pink that girls have always liked, light blue and light green are also the most common colors. In the model rooms arranged by the merchants, all furniture is divided according to the color theme. While waiting for the children's approval, the materials, styles, and prices of the products will eventually pass the parent. Product style positioning varies from north to south At present, the vast majority of children's furniture in the market comes from southern enterprises. Zhang Chuanxi, executive chairman and secretary-general of the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce, said: “Guangzhou ’s children ’s furniture companies have a good start and a lot of well-known brands.†Northern furniture companies are relatively low-key in this area. The reporter found in the store that many northern brands that mainly sell adult furniture also have children's furniture sets, but most of them are located in the corner of the exhibition hall, and the style continues the adult products of the same brand. Even if there is no special exhibition hall, the sales staff will say that the one-meter-two single bed can also be used as a children's bed. "The cost of making children's products independently into a brand is very high, and the pressure on dealers is too great." Wen Shiquan, chairman of Yifeng Furniture, said that although the company's business focus is not on the children's market, the age of young furniture sold spans The large size and clean color have made many customers who buy adult furniture at the store purchase children's furniture of the same brand. At the same time, he also mentioned that the long-standing design traditions and brand concepts of the North and South have also penetrated into their children's products. In the face of the children's market, the Top 100 furniture is very courageous. In March last year, the children's furniture brand "Harry Wood House" appeared at the Guangzhou Furniture Fair, and opened its first store in Beijing in May. Song Xiaoting, assistant to the president of Top 100 Furniture and sales director of Harry's Beijing House, said that the initial idea was to enrich the product line and provide one-stop shopping services. Then when I inspected the children's product market, I found that there are more products suitable for young children, so I hope to develop pure solid wood furniture suitable for teenagers, and the use time is relatively long. Compared with companies that only produce children's furniture, Song Xiaoting believes that if mature companies develop children's products based on existing brands, they will be more likely to gain market recognition in terms of quality and reputation. Despite the potential of the children's market, the "Harry Chalet" store in Beijing is still very cautious. "The product has only been on the market for one year, and our focus is on solid market recognition. After all, buying professional children's furniture is not a rigid demand. Parents don't have a lot of budget in this part of the product, so they cannot expand blindly." ã€Views of all parties】 Furniture should reflect parents' expectations of their children Wang Wei, Red Star, General Manager of Macalline Southwest Beijing Children's furniture belongs to the product category with high brand concentration, and many enterprises are taking the road of professional production. According to the characteristics of children's growth and change, they should have at least three sets of furniture before the age of 10, from the age of 10 to the age of 16, and from the age of 16 to the start of the family. At present, the trend of specialization of children's furniture in China is obvious. It is already very professional in terms of style, size and design, and has high requirements for management. From the perspective of product demand, children's furniture should meet the various physiological and psychological needs of children during their growth and cultivate their aesthetics in daily life. At the same time, because children are sensitive to the surrounding environment, some furniture should also reflect the parents Expectations for children. Design products from the child's perspective Ma Anuo Public Relations Manager of Beijing IKEA Store The range of children's household products is actually very wide. Workbenches and single beds are actually included, but they should reflect professionalism, safety and protection, and take care of children's development needs. Our product designers will conduct R & D and design from the perspective of children, and consider the real children's home environment. In this way, we will find many problems that children really face. At the same time, excellent children's products should be able to grow with children and adapt to their needs at different ages through continuous combination. Furniture design should link children's growth characteristics Zhu Changling, Vice Chairman of China Furniture Association In recent years, children's furniture has developed into a specialized product category. At present, there are many enterprises that specialize in producing such products and have a certain scale. The children's furniture industry is mainly concentrated in the south, which is very different from the style of the northern products. Compared with adult furniture, although the material technology of children's furniture is not so special, it needs to cooperate with special R & D institutions and teams to link its design with the development of children's vision and spine and other aspects. In shape and color. Limited demand leads to less production in northern enterprises Yu Xiusu Vice President of Beijing Furniture Association With the shortening of the use cycle of furniture in various homes, the improvement of the update rate, and the emphasis on the quality of life of the next generation, children's furniture has a certain market demand. But after all, it is not like a popular product. Therefore, considering the demand and other aspects, there are relatively few Beijing furniture companies that devote their energy to open up this market. Many southern enterprises have done a good job in this regard. The room for improvement of these products is still concentrated on safety and environmental protection. Children's furniture accounts for no more than 10% of the overall market Sun Shuwei A Home Furnishing Deputy General Manager According to rough statistics, children's furniture should account for no more than 10% of the overall furniture market. Children's furniture service standards are getting higher and higher, the product structure is becoming more and more perfect, and the included functions are also increasing. In the past, parents were only satisfied with "enough" to buy furniture for their children. Now they gradually realize that functional children's furniture can also help children develop good habits from an early age. The specialization of these products is reflected in the company's understanding of children's physical and psychological growth process, through the products to cultivate their self-awareness and behavioral restraint. Solar Led Strip,Solar LED Strip Lights,Solar Powered LED Strip Lights,Solar Strip Lights Outdoor,Solar LED Strip Lights Outdoor,Solar Powered Strip Lights Yantai LUHAO Lighting CO.,Ltd , https://www.luhaosolar.com