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1. Further improve product quality and accelerate new product development. In particular, we must focus on accelerating the development of battery-operated professional power tools and electronically controlled power tools, and continuously improve the level and quality of professional power tools. In recent years, with the full implementation of China's power tool safety certification, the quality of professional power tool products in China has been continuously improved, but overall, compared with products from developed countries, there are still many gaps, such as most products have a single function. The quality and grade are not high. There are generally problems such as unsightly appearance, high noise, and low technology content. In the future, product design should actively adopt CAD design and CAM research to improve the quality of products and keep a close eye on the world. The new trend of the development of professional electric tools in various countries, actively develop new products that are marketable, and strengthen the research of high and new technology to constantly adapt to the unpredictable market demand.
2. The production technology is integrated with intensive, flexible, automated, specialized and production collaboration. It should be gradually shifted from the export mode of brand production and neutral packaging to exporting its own brand-name products. The production of branded and neutral packaging has indeed played an important role in rapidly expanding the export of power tools in China, but this is not a long-term solution, because this kind of operation cannot establish the image of Chinese enterprises and create their own famous brands. Some manufacturing companies can only be an obscure processing plant, while middlemen are profitable. In addition, the production of branded products often hides the hidden dangers of trademark infringement disputes. In order to promote the healthier development of China's power tool foreign trade market and safeguard the legitimate rights and interests of China's power tool industry, we must strive to create our own brand name in product export.
3. To further study and master the trade practices of power tools in Europe and the United States, while stabilizing and expanding the market share of power tools in Europe and the United States, actively explore new markets and diversify the market, especially focusing on African markets and Latin American markets. Eastern European market.
4. Oppose low-price competition and standardize the export market. In addition to some foreign-funded enterprises, the general price of professional electric tools exported by China is relatively low. The main reason for this phenomenon is that the export enterprises compete with each other at low prices. The damage is quite serious. Some state-owned enterprises generally have superior quality products. However, due to the high cost, they have fallen in the competition, while some of the poorer or even inferior ones have used low-price marketing methods to export them. The market has caused adverse effects and damaged the image of our products.
In short, China's professional power tool industry is facing new development opportunities and challenges. The whole industry must unite and forge ahead, redouble its efforts, step by step, lay a solid foundation, and turn the enterprise into a domestic first-class, world-class power tool. Enterprises have made new contributions to the progress of China's professional power tool industry.
Despite the financial crisis, Chinese power tool companies have suffered heavy losses in exports, and overseas markets are still unable to give up. Although the current domestic professional power tool brands can't compare with international brands, it is better to go out and compete with them for the international market instead of building cars in China. In order to consolidate the currently occupied market and further cultivate and develop new markets, in the next few years, China's professional power tool industry should do the following work: