Artificial stone business opportunities and challenges coexist

According to experts, the overseas road for artificial stone companies is facing a setback. The obstruction of overseas roads forced export companies to relocate their sales focus back to the domestic market. The joining of overseas legions makes the competition in the fiercely competitive national market even more intense. Due to the main attack on overseas markets for many years and the long period of time away from the domestic market, the lack of understanding of the sales environment in the domestic market and the intensification of competition in the domestic market have caused the transformation of export-oriented enterprises to be in an awkward position. How to quickly open the domestic market sales has become an important consideration for export-oriented companies to enter the domestic market.

In China's fast-growing home industry, man-made stone, as a new type of material, is increasingly used throughout the industry, in addition to being an accessory product for the cabinet industry. As a result, artificial stone companies have been given unprecedented opportunities to develop rapidly, but due to their fast entry, short time, and imperfect market development, most companies have seized a few markets.

As global prices rose, the exchange rate of the *** against the US dollar hit record highs, the impact of US subprime loans, the entry of foreign brands, the low outlook of the property market, and so on. Many factors made the situation even more complicated. The man-made stone industry was plagued with external problems. Is facing a key "turning point", at present, China's artificial stone industry is the lack of brand enterprises, establish a few strong brand companies is essential for the development of artificial stone industry. How to seize the challenges and opportunities facing the current artificial stone industry, open up overseas markets and increase the domestic market share.

Experts said that man-made stone is an important application field of unsaturated polyester resins, and the above trends require the wisdom and thinking of every industry person. Some companies that used to set up brands and establish sales channels in the past for overseas markets have found that it is unrealistic to find talents. The differences in sales models at home and abroad make it difficult for them to flex their muscles in the country. The road to cooperation will become inevitable.

With the international crude oil prices hitting new highs, the domestic prices of unsaturated polyester resins have also been rising. The artificial stone industries represented by DuPont, Italy, and South Korea’s Samsung and a group of well-known domestic manufacturers have started to increase prices. Judging from the trend of international crude oil prices, the pressure of price increases in the short term will continue to be strong. Rising prices will inevitably lead to a shrinking demand, and the fact that it will inevitably lead to increased competition. Due to the fact that domestic artificial stone companies generally have low capital, narrow product sales, limited brand influence, low consumer loyalty, and are extremely sensitive to price increases. Loss of price advantage, small business operating conditions are worrying.

Small artificial stone companies face mergers, and the fate of the acquisition will be inevitable in the future. Cabinet countertop companies are one of the largest sources of artificial stone consumption. Man-made stone prices will inevitably bring operating pressure to cabinet companies, and the cabinet industry will obtain raw material supply from the table through designated suppliers. In general, the relationship between cabinet companies and suppliers is solid and not easy to replace. However, in the case of rising prices, cabinet companies must find new suppliers to reduce costs and negotiate with original suppliers.

Whether it is in the internal environment or external demand, the artificial stone industry's reshuffle period is maturing and bursting. Large-scale merger wave is imperative. For powerful artificial stone enterprises, through the acquisition of small brands, it can quickly increase production in a short period of time and achieve low marginal cost effect, thus reducing costs and increasing product competition. Through acquisitions, we can obtain resources such as its customers, sales channels, and talents to increase its market share and competitiveness. Proper and correct mergers and acquisitions and other commercial activities provide opportunities for many companies to grow rapidly and become strong. The establishment of the brand provides fertile soil.