Rules for building materials going to the countryside may be introduced in March

After the Spring Festival in 2011, Lu Bin, the director of the Floor Committee of the China Forest Products Industry Association, and Tang Zhaoqun, the secretary-general, began to get busy. The problem of "going to the countryside" of industry-related building materials products. Also busy was Zhang Ren, Secretary General of the Home Improvement Committee of the China Building Decoration Association. On March 1, when Home Furnishing called Secretary-General Zhang Ren on the phone for relevant interviews, he was preparing relevant plans and materials. ". "Building materials going to the countryside" is another major measure to expand domestic demand from the policy level introduced by the central government after "home appliances going to the countryside" and "cars going to the countryside." And indirectly driving market consumer business opportunities is a staggering number.

The policy direction has been set, when will the specific implementation rules be introduced? In the view of Tang Zhaoqun, Secretary General of the Floor Committee of China Forest Products Industry Association, the introduction of the "Building Materials to the Countryside" rules should be released soon. It seems that the implementation rules for "building materials going to the countryside" will be implemented around the time of the two sessions in March this year.

Furniture companies secretly fight against rural building materials business opportunities

Just as the implementation rules for "building materials going to the countryside" are about to come out, the relevant building materials companies have already begun to lay out their "going to the countryside" business strategy, making the rural market the next strong market growth point for enterprises.

In the next 10-15 years, the popularization of new rural construction and urbanization will create a huge demand gap for furniture. Rural is the last and largest business opportunity in the furniture industry. At present, in the first and second-tier cities, the furniture market is saturated. "Building materials going to the countryside" will be an excellent opportunity for furniture companies to explore the rural market. The view that rural areas can't afford branded furniture is actually a wrong understanding. In the coastal areas and other economically developed provinces, the consumption power of farmers is not worse than that in cities. The demand for branded furniture and building materials is very strong. The key is how household companies can intervene in this market.

For home building materials companies actively deploying the rural market, Secretary General Zhang Ren of the China Building Decoration Association believes that "building materials going to the countryside" will make rural areas a new growth point for the home improvement industry, which is a strategic move for the country to boost domestic demand from a large perspective From a small point of view, it is also a practical measure to make excellent home building materials enterprises and farmers affordable. Relevant enterprises should actively take action in the aspects of rural market development, product development, market development, and service system construction. After short-term adaptation , Will get long-term benefits.

Brand furniture country market blank

Although the rural furniture market has shown tremendous potential, brand furniture is still a blank in the rural market because it has been neglected by companies for a long time. At present, the living standards of farmers have greatly improved, and a lot of changes have taken place in the concept of consumption. Many rural youths are considering the pursuit of styles and styles when doing happy events. Therefore, traditional furniture can no longer meet the needs of rural furniture consumption, but according to the survey, many rural people have been worried about not being able to buy the ideal furniture, especially when young people get married, it is impossible to buy satisfactory furniture.

It is understood that there are a lot of furniture and furniture sold in the rural market, but almost no brand, many new furniture will not take long to buy back, either out of shape, or paint. Many rural people also know that some brand furniture is good, but those furniture are hardly seen in the countryside. Moreover, for many famous brand furniture, a set of tens of thousands or even tens of thousands of yuan, even if they see it, most of them cannot afford it. In fact, when farmers buy furniture, the first consideration is durability and low price. In the current rural areas, when living conditions, consumption concepts, and aesthetic tastes have changed, buying furniture is like buying electricity, and likes to buy some famous brands. Even if it is not a famous brand, I hope to buy quality products. This is a good business opportunity for many local brand furniture.

In 2011, "building materials going to the countryside" is undoubtedly a win-win national policy for farmers and building materials merchants. China's rural market has a vast market and huge potential. If the furniture and other industries seize this great opportunity and successfully enter the rural market, the return will be in return. It will be overwhelming.

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