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The annual spring exhibition in March and the autumn exhibition in September control the rhythm of the Chinese furniture industry. Just as everyone is busy analyzing how the furniture industry will be in the 14th year of the year, and speculating on how the major exhibitions will stage a power competition, on March 17, at the time of the Dongguan Furniture Fair, A press conference held at Houjie announced a big event that made the Chinese furniture industry pay attention to everyone: Shanghai China International Furniture Fair and Dongguan Famous Furniture Exhibition announced a strong alliance, which instantly became a hot spot in the industry. Shanghai Bohua International Exhibition Co., Ltd., one of the organizers of China International Furniture Fair (Shanghai Furniture Fair), and Guangdong Modern Exhibition Management Co., Ltd., the organizer of Dongguan Famous Furniture Fair, agreed to establish a strategic partnership between the two parties. The purpose of resources and the establishment of a global furniture exhibition cross-regional cooperation platform is to help the Chinese furniture industry's strong country. The announcement of cooperation between the two major exhibition platforms will undoubtedly rewrite the big picture of the Chinese furniture exhibition industry. What kind of game are they playing? What trends will this layout lead? What will be the future development of the Chinese furniture industry? Integrating resources: the only way to strengthen the Chinese furniture industry The key words of the cooperation between the two sides are “sharing†and “co-constructionâ€. The specific cooperation methods will be based on the principle of “common promotion, peer-to-peer propagandaâ€, and will include the promotion contents of the other exhibitions in their respective advertisements, publicity media, official online platforms, and press conferences. A large area of ​​publicity is promoted by exhibition hall advertisements, exhibition advertisements and exhibition guidelines to promote each other's exhibitions. In addition, the two sides will plan and formulate new promotion and promotion plans according to the characteristics of the two exhibitions and long-term development ideas, and inject new vitality into the two exhibitions. Shanghai Bohua International Exhibition Co., Ltd., the organizer of Shanghai Exhibition, said: “The Chinese furniture industry is entering an inflection point from a large furniture country to a furniture powerhouse. Integrating resources is the only way to strengthen the Chinese furniture industry.†It is not difficult to publish data from both sides over the years. It is calculated that the integration of the famous furniture exhibition and China International Furniture Fair will bring together 5000 exhibitors from 150 countries and regions and more than 200,000 effective visitors. Looking at the two exhibitions in the area, the famous furniture exhibition is located in Dongguan, the hometown of China's furniture manufacturing industry. The outstanding domestic and foreign enterprises gather, occupying the advantages of brand enterprises in South China, and the Shanghai exhibition giving the impression of internationalization is located in the Yangtze River Delta. In the furniture industry cluster, brand enterprises in East China accounted for more than 50%. The two sides announced cooperation, the integration of the second exhibition will be complementary advantages, cooperation and win-win, become the preferred of brand enterprises in South China and East China, and become the most important industry gathering in the first half of the year and the second half of the year. The integrated “resources†will be the most direct and effective benefit for both parties. It is also the “Decision of the Central Committee of the Communist Party of China on Several Major Issues Concerning Comprehensively Deepening Reforms†adopted by the Third Plenary Session of the 18th CPC Central Committee, which proposes to “make the market play a decisive role in resource allocationâ€. Direct confirmation. The cooperation between China International Furniture Fair and Dongguan Famous Furniture Fair is at the forefront of reform. For the entire furniture industry, it is definitely good news, and the integration of resources between the two sides will play a decisive role in the Chinese furniture industry on the road to the world. By sharing the resources of exhibitors and buyers at home and abroad, strengthening cooperation and cross-regional cooperation, we can build the world's largest and most efficient domestic and foreign trading platform, and become the most advantageous road for China's furniture industry. "Booster". Change and innovation: eternal core competitiveness But why are these two exhibitions? Why is it now? Careful combing of the strategic trends of the two exhibitions in recent years can be seen one or two. In 2011, the famous furniture exhibition launched a new furniture project in 2015. The famous home furnishing park with a total area of ​​1.5 million square meters and a famous furniture headquarters building with 102 floors will provide Chinese furniture industry based on the industrial cluster. The complete solution of the trade show model, this “professional exhibition + perennial exhibition†model of integration of trade and trade, is the change that the famous furniture exhibition is trying to make, learning from the model of the American high-end furniture exhibition, helping China from The transformation of the world factory to the world market, the operator's intention is appreciated. Shanghai Bohua International Exhibition Co., Ltd., which operates the Shanghai Furniture Fair, changes the direction of the exhibition according to market changes, or foresees the direction of the market and changes before the market changes. From domestic sales to import-oriented, to export-oriented, and then to the combination of domestic and foreign sales after 2008, the new W5 Design Pavilion was launched in 2011, and the China International Designers Exhibition Fair was launched in 2012, and this year, the entire exhibition has changed. Entering a B2B2C, and in the era of O2O, the furniture store, hotel, architectural decoration, and leisure yachts are integrated into the store, and the furniture industry is closely integrated with hotels and decorations. In terms of layout, from 1993 to now, Shanghai Bohua, which has accumulated more than 20 years, signed an agreement with Zhongshan Guzhen and Shenyang Furniture Fair in 2013 to jointly hold the 2014 China (Shenyang) International Furniture Fair. Zhongshan Guzhen has established a cooperative enterprise. Since 2014, it has hosted the Guzhen Light Fair. Shanghai Bohua will use its professional exhibition team to seamlessly integrate the Guzhen lighting market with professional exhibition management to create a China Million Square Light Fair. . Whether it is the high point mode of "Professional Exhibition + Perennial Exhibition", the regional layout of Shenyang Exhibition, or the ancient town mode, there is no doubt that the two exhibitions are constantly innovating and breaking through themselves, which also forms them. Eternal core competitiveness. The cooperation between the two furniture industry exhibitions in Shanghai and Dongguan is not only the focus of energy, but also the deepening of the service system of China's furniture industry. It has quickly evolved into a national “big exhibition platformâ€, combining exhibition, trade and circulation, and retail. Together, their common goal is to make the Chinese furniture industry stronger, bigger and deeper, and look forward to the Chinese furniture industry's strength in the world market. About the organizer: About Shanghai Bohua Exhibition Co., Ltd.: Shanghai Bohua International Exhibition Co., Ltd. is a Chinese-foreign cooperative enterprise of UBM Group, a London-based listed company, jointly established by Shanghai Huazhan International Exhibition Co., Ltd. and UBM Asia Co., Ltd. to make. Since its founding 22 years ago (formerly Shanghai Huazhan International Exhibition Co., Ltd. was established in 1992), Shanghai Bohua has always adhered to the "BETHE BEST-seeking excellence" as its values ​​and responsibility. Through our high-quality, international professional team, we cooperate with the world. Relevant government departments, industry associations and media organizations have launched a series of international exhibitions and conferences that have been recognized and praised by exhibitors and visitors. In 2013, the company fully participated in the Guangdong Zhongshan Guzhen Light Fair project and established a joint venture company in the local area to strive to make the exhibition a million square meters of industry exhibition. Shanghai Bohua currently hosts six major theme series each year: HDD (hotel, shopping mall, building materials/bathroom, decoration/design, lighting, hotel furniture, food/beverage); cleaning; yacht and still life; raw materials (pharmaceutical raw materials/food Raw materials); furniture (furniture/equipment and raw and auxiliary materials); wine and spirits; lighting and other fields involving 54 international exhibitions, with a total exhibition area of ​​740,000 square meters and 6 B2B websites And 2 professional publications. Among them, furniture exhibition, pharmaceutical raw material exhibition, hotel supplies exhibition and yacht exhibition have become the leading professional exhibitions in the industry in Asia, attracting a large number of domestic and overseas companies to come to exhibitors and buyers to exchange and negotiate. About Guangdong Modern Exhibition Management Co., Ltd.: Guangdong Modern International Exhibition Center was established in December 2000, with "industrial partners, foreign trade platform" as the market positioning, adhering to the "internationalization, specialization, intensification, basement" exhibition concept Each year, more than 40 international and industry exhibitions are held and co-organized, and more than 80 events are held. In May 2006, Guangdong Modern Exhibition Management Co., Ltd. was restructured from Guangdong Modern International Exhibition Center to integrate and manage two professional exhibition venues in Dongguan - Guangdong Modern International Exhibition Center and Dongguan International Exhibition Center. The total exhibition area of ​​the two museums is nearly 15 Ten thousand square meters. The company introduced the ISO9000 quality management certification system and won many honorary titles such as “China's best comprehensive service venueâ€, “China's top ten brand exhibition venuesâ€, “standardized good behavior enterprise†AAAA-level enterprise, etc., and successfully established the exhibition professional in 2012. The standard system has become the unified standard for the provincial convention and exhibition industry. He has successively become the vice president unit of the Guangdong Provincial Commercial Federation, a member of the China Exhibition Hall Association, and the vice president unit of the China Exhibition Economy Research Association. He joined the Global Exhibition Industry Association (UFI) in 2004. The International Famous Furniture (Dongguan) Exhibition is the brand exhibition of Guangdong Convention and Exhibition Management Co., Ltd., which was founded in 1999 and has been successfully held for 30 sessions. ——Media Affairs Contact: Diana Xu/ Xu Dan Email: Diana. Mobile Tel