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In recent years, the rigid demand for the agricultural machinery market has been increasing. Relying on the rigid growth of market demand and the strong promotion of policies, China's agricultural machinery industry has grown at a double-digit rate for ten consecutive years, becoming a veritable agricultural machinery manufacturing country. With the acceleration of the two modernization processes of agricultural production and rural construction in China, the demand for agricultural machinery has been very urgent and very strong, which is the basis for the sustained and rapid development of the agricultural machinery industry. In the past decade, the Chinese economy has been growing at a rate that has surprised the world. For enterprises, China, with a population of 1.3 billion, is a very attractive market regardless of the industry. The future growth potential of China's agricultural machinery, the demand for technology development, and the low production cost and high export profit all make the Chinese and Chinese agricultural machinery market the focus of global agricultural machinery manufacturers.
China's agricultural machinery market is broad, and there will be better market space in the future. At present, foreign agricultural machinery giants are optimistic about the Chinese market, and the competition situation will become more severe. In the face of foreign gaze, as a deep-rooted national industry, we should formulate an international development strategy, continuously improve our own innovation capabilities, integrate domestic and foreign superior resources, and actively participate in the competition in the world market.
Agricultural machinery market
After rapid development in recent years, China's agricultural machinery market has entered a new stage. Although domestic low-end agricultural machinery products dominate the market, the high-end products have gradually emerged. With the changes in many elements of the agricultural machinery market, China's agricultural machinery market competition focus Significant changes will occur. After rapid development in recent years, China's agricultural machinery market has entered a new stage. Although domestic low-end agricultural machinery products dominate the market, the high-end products have gradually emerged. With the changes in many elements of the agricultural machinery market, China's agricultural machinery market competition focus Significant changes will occur.
High-end products approach reality
Although the overall technical level of China's agricultural machinery products is much higher than that of developed countries in Europe and America, there is still a big gap in automation, intelligence, and overall process, especially high-end agricultural machinery products are over-reliant on imports.
It is understood that the global agricultural machinery industry's total output value shows a steady growth trend. In 2012, the total output value was 86 billion euros. In 2012, China's total agricultural machinery output value was 338.24 billion yuan. It has grown at a rate of more than 20 for 10 consecutive years and has become the world's first agricultural machinery. Make a big country. At present, the global agricultural machinery industry's total output value is basically stable, running along the rising channel, but the slowdown in output growth is a general trend.
From the perspective of the global agricultural machinery industry development trend, from 2006 to 2013, the global agricultural machinery industry output value has gone through two stages. From 2006 to 2008, it gradually increased, peaked in 2008, and then experienced the disaster of the 2009 financial crisis. The output value fell to a low point, a sharp drop year-on-year, and then began a slow recovery.
The industry expects that in 2013, driven by the gradual recovery of international economies such as Europe and the United States, the global agricultural machinery industry output will operate along the rising channel, and is expected to achieve growth of around 9. However, China's current agricultural mechanization rate is only 57, compared with 90 in developed countries, the development space is even larger.
The new market demand model is released. With the concentration of land in China and the low level of agricultural mechanization in mountainous hilly areas, it will give birth to a new demand mode dumbbell type model in China's agricultural machinery market. That is to say, from the analysis of demand, it shows a large and small form at both ends.
First, market demand tends to become larger. This change mainly occurs in the plains with abundant land resources. With the rapid development of land concentration and large-scale operation, and the rapid rise of agricultural cooperative organizations and family farms, in some economically developed regions, there will be similar to the European manor economic model. The new rural model, which directly promotes the development of China's agricultural machinery demand in the direction of large-scale and duplex operations, and small and medium-sized agricultural machinery will completely return to the role of field management.
Secondly, from the analysis of the development of China's agricultural machinery, as the Central Plains region gradually realizes mechanization, the mountainous hilly region, which is the weak link of agricultural mechanization, will surely become the focus and hotspot of the Chinese government. The policy of benefiting farmers will be further tilted. These regions will welcome To the rapid development of the opportunity period, small machinery suitable for the needs of the region has entered a stage of rapid development.
The industry believes that the development of China's agricultural machinery market in 2014 will remain the focus of the industry.
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