Customized home furnishing refers to the fact that enterprises, on the basis of mass production, treat each consumer as a separate market segment. Consumers can design the desired home furnishing products according to their own requirements. The manufacturer's design requirements are to be manufactured. "Customized whole wood home" sweeps the home market.   Regardless of the stage of development, recognizing the situation is an indispensable homework for whole-wood home improvement companies. Only by recognizing the development trends of industries, enterprises, markets, consumers, etc. can home furnishing enterprises achieve their own "heroic" legends.  The combination of internet marketing and mobile marketing  Internet marketing has a wide range, fast speed, low cost, and any enterprise is not absolutely limited by its own size, and can equally obtain information and display its own advantages. It can enable small businesses to quickly expand their popularity, and online electronic marketing is a unique "weapon" for SMEs. Instant, interactive, and personalized mobile media marketing, such as mobile phone, bus, and subway video marketing, has now become a new channel for spreading differentiated information content. It can be said that the development speed of IT is as fast as the development speed of network marketing.  Value brand strategy       The lack of furniture brand strategy will still restrict the healthy and rapid development of some home furnishing companies for a long period of time, naturally restricting the domestic market operation of home furnishing companies. The home furnishing company must pay a price, but not to make a brand has to pay a greater price, or even enter a land of nowhere. Realizing this profoundly and understanding the importance of the brand and the brand correctly, the home furnishing enterprise that has set about long-term development will really make up its mind to build the brand. At the same time, "service strategy" will also become one of the important paths for the rise of home brands.  Small and medium-sized home furnishing companies are not suitable for the "big fanfare" to develop the domestic market, and they are not suitable for the "bashing" brand-building method. They need to find a stable, systematic and ultra-low-cost way to expand the domestic market and build a strong brand. The concept of "making a penny for a brand" is an ultra-low-cost brand operation strategy, which should be an ideal choice for small and medium-sized home furnishing enterprises.  Create core competitiveness  The large-scale lack of core competitiveness will restrict the scale and speed of the development of Chinese home furnishing companies for a long period of time. When doing domestic sales, Chinese home furnishing companies must figure out what is the core competitiveness of operating the domestic market and how to improve their own core competitiveness of operating the domestic market.  China's home furnishing industry must jump out of the "little craftsman thinking" of the era of small farmers, integrate with international standards in product concepts, style design, process flow, etc. At the same time, on the basis of tapping the traditional culture of the motherland, fully draw on the excellent foreign cultures In this way, Chinese home furnishing companies can break through the barriers of their original thinking and build a strong brand with international competitiveness when operating the domestic market.  "Knowledge" Makes "Heroes"       The furniture industry is in a period of reshuffle. There will be a large number of companies that cannot withstand the rapid changes in the industry environment. If there is no suitable business strategy, it is only a matter of time before these companies exit the market. However, if these companies can correct their mentality in the "sub-health" state and find the correct breakthrough strategy or market operation strategy, they still have the opportunity to "resurrect the mountain", "later come on top", "smiling proud".  Chinese home furnishing enterprises need to understand "knowledge". The specific "potential" includes the trend of social development, the trend of industry development, the trend of enterprise development, the trend of consumer demand and the interest of the media, in order to grasp the various aspects of enterprise development Opportunities to shape yourself as the industry's "hero" brand, "benchmark" brand or leading brand. In other words, the future leading home furnishing brand must belong to an enterprise that is good at "knowledge".  Internet marketing is an integral part of an enterprise's overall marketing strategy. It is carried out in order to achieve the overall business objectives of the enterprise. It uses the Internet as a basic means to create online business environment. Synonyms of the concept of online marketing include: online marketing, Internet marketing, online marketing, online marketing, etc. These words all mean the same thing. Broadly speaking, online marketing is a marketing activity that uses the Internet as the main means.  Combining traditional storefronts with online marketing is the best way out. This is the consciousness of more and more home furnishing suppliers. At present, many professional home furnishing online websites are rising at a high speed. They are targeting more accurate people, more professional, and more diversified marketing methods. Now more and more home furnishing suppliers have felt the limitations and deficiencies of traditional channels, and began to vigorously expand network channels, trying to combine the two to achieve complementary advantages. If it is said that sales through the Internet were somewhat fashionable, now more and more home furnishing merchants feel that this is the only way for home furnishing enterprises to develop.  Three characteristics lead the industry  In the future, customized homes will gradually move from "virtual heat" to rationality, and present three major characteristics:  The degree of specialization is getting higher and higher. From the perspective of industrial links, a large number of door panel, hardware, and countertop suppliers are becoming stronger and stronger, and manufacturers and distributors will become more and more professional.  The industry is larger. Custom homes will grow at a rate of about 40% per year, and the proportion in home building materials will become larger and larger; some brands will stand out and business models will become more and more mature; direct sales, franchise chains, large home furnishing, low-end chain The model will give birth to a group of large enterprises, occupying an important position in the market.  The division of specialization is getting finer. The leading brands are getting bigger and bigger, and the customized home furnishing industry will usher in a good opportunity for rapid development. (Editor: Peter) Â
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Commercial lighting is a term used to describe lighting that is used in commercial spaces, including auto dealerships, distribution centers, churches, factories, offices, and warehouses. Unlike residential lighting, commercial lighting is made to withstand more abuse and has a longer lifespan.
While the focus of residential lighting is often on aesthetics, commercial lighting is task orientated. Commercial lighting systems are designed based on what the application is. For example, in an office-type setting, you may see task lighting, which illuminates specific areas where employees need concentrated light to be able to perform their jobs.
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