From the perspective of market demand, China has the conditions for rapid popularization of small household appliances: First, the popularity of household appliances is basically completed; second, the rapid increase in consumer spending; third, China has a strong production capacity of small household appliances. According to the consumption habits, residents usually buy the household appliances as a necessities of life, and then go to increase the number of small household appliances. Compared with traditional color TVs, air conditioners, refrigerators and washing machines, most small household appliances have certain enjoyment needs. Therefore, their consumption needs to be based on a certain income level. The basic electricity retention rate of Chinese urban residents is basically More than 100%, it has basically met the conditions for purchasing small appliances. Among the urban residents, the consumption of small household appliances has begun to take shape. In some common small household appliances, the resident retention rate is usually more than or close to 50%. However, it is still very scarce in the category of small household appliances, which will also be an important direction for the expansion of the small household appliances market in the future. Compared with the urban market, the popularity of household electricity in the rural market has not yet been realized. However, in addition to air conditioning, the penetration rate of other products is basically more than 50%. The development of small household appliances in the rural market has begun to enter the nascent stage. Due to regional differences in the Chinese economy, it is expected that rural areas in the eastern region will also enter the rapid growth period of small household appliances. From the perspective of competition, there are about 5,000 small household appliance manufacturers in the country, but there are less than 100 brands that are truly influential in the whole industry. At present, small household appliances brands are mixed, and the quality of products is different. Induction cookers, rice cookers, water dispensers and other small household appliances all have "cottage version", which greatly affects the interests of brand manufacturers and consumers. Due to fierce competition in the industry, some small and medium-sized home appliance manufacturers are now taking a different approach, turning to the field of enjoyable small appliances, mainly foot baths, hanging machines and air-conditioning fans, to meet the increasing consumer demand. With the increasing competition in the small household appliance industry, M&A integration and capital operation among large enterprises are becoming more and more frequent. Domestic excellent small household appliance manufacturers are paying more and more attention to the research of the industrial market, especially for the industrial development environment and product consumers. In-depth study. It is precisely because of this, a large number of domestic excellent small household appliances brands have risen rapidly and gradually become the leader in the small household appliance industry in China and the world! Small appliances from scratch From scratch, from small to large, from weak to strong, today, China's small household electrical appliance industry has entered a long-term growth and become a veritable "big market." In 2006, all household electric appliance manufacturing enterprises in China achieved a total industrial output value of 479,755,766,000 yuan, an increase of 20.07% over the same period of the previous year; the annual sales revenue of cumulative products reached 454,272,552 thousand yuan, an increase of 18.84% over the same period of the previous year; The total accumulated profit for the whole year was 11,394,072 thousand yuan, an increase of 22.22% over the same period of the previous year. As of the end of December 2006, the number of enterprises above designated size in the whole industry reached 2001. From January to December 2006, the cumulative output of microwave ovens nationwide was 55,701,655 units, an increase of 9.55% over the same period of 2005. From January to December 2006, the cumulative output of national rice cookers was 88,798,178, an increase of 42.11% over the same period of 2005; the national oil absorption from January to December 2006 The cumulative output of the hood was 10,898,703 units, an increase of 45.74% over the same period of 2005; the cumulative output of electric water heaters nationwide was 8,396,052 units, an increase of 23.03% over the same period of 2005. In 2007, the output of China's small household electrical appliances continued to grow, reaching 1.44 billion units, up 12.7% year-on-year, and the compound growth rate from 2003 to 2007 was 12.5%. The sales of small household appliances in China reached 97.19 billion yuan. In the context of the global financial crisis and the slowdown in economic growth, small household appliances are unique in the domestic appliance industry, where overall growth is declining. 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