Recently, the Houjie furniture industry has enjoyed many happy events. The provincial government determined that the Houjie furniture market cluster is the only “Guangdong Furniture International Procurement Center” in the province. At the same time, the Provincial Department of Science and Technology announced the “Announcement of the Tender Announcement for the Key Project Breakthrough in Key Areas of Guangdong and Hong Kong in 2011”, Houjie Town Furniture. Industrial Public Service Platform - Dongguan International Furniture Design & Research Institute successfully won the bid for the project “Dramatic Construction of Public Service Platform for Dongguan Houjie Furniture Town” (hereinafter referred to as “Furniture Public Service Platform Innovation Project”) and won the provincial, A total of 7.5 million yuan of special supporting funds are supported by the municipal and township government levels.

In issuing this good news, the Houjie Township Economic and Trade Office stated that the successful bid project will focus on the entire industry chain of furniture raw materials procurement, processing and manufacturing, design and development, and market development, and plans to create a home creative design center, furniture training center, etc. within three years. Seven innovation engines lead the Dongguan furniture industry from manufacturing to creation.

7.5 million special funds will be supported On August 8, 2011, the Guangdong Province's key breakthrough in key areas of the Joint Conference Office publicly announced the "2011 Guangdong Hong Kong key areas of key breakthrough projects (Special Provincial Department of Science and Technology) tender notice." After strict evaluation and review procedures, the Department of High-Tech Development and Industrialization of the Provincial Science and Technology Department recently confirmed the winning bid project. Among them, the bidding project of Houjie Town's furniture industry public service platform - "Dramatic Construction of Public Service Platform of Houjie Furniture Town in Dongguan" successfully won the bid and became the only successful bidder in the field of furniture industry.

It is understood that the furniture public service platform innovation project was jointly initiated by the Houjie Town People's Government and the Dongguan Famous Furniture Club, and was specifically undertaken by the Dongguan International Furniture Design and Research Institute. The project proposal clearly states that Houjie will focus on the entire industry chain of furniture raw material procurement, processing and manufacturing, design and research and development, technological innovation, market development, and testing, and plans to create “home-based creative design center, furniture training center, and technology service center within three years. , Electronic Information Business Service Center, Intellectual Property Service Center, Furniture and Indoor Environment Quality Supervision and Inspection Station, Wood Drying Center and other seven innovation engines.

Taking the home creative design center as an example, according to the plan, Houjie will improve the basic conditions of the "Houjie Furniture Innovation Industry Cluster", integrate Dongguan furniture design industry resources, and attract furniture designers and design workstations in Guangzhou, Shenzhen and other places. Other creative companies have settled in Houjie and further implemented the concept of “big design” to build a brand operation base integrating creative academic research and market application.

According to the project leader Chen Fang, the project won the bid will receive 3 million yuan from the Provincial Science and Technology Department, 1.5 million from the Municipal Science and Technology Bureau, and 3 million yuan from Houjie Town.

Reducing the risk of transformation and upgrading of the furniture industry Chen Fang said that the public service platform innovation project of the furniture industry has applied the basic research on the history and culture of furniture industry, technology and manufacturing, brand and market, industry and management, etc. to provide a full range of furniture companies in Dongguan. The design, production and market services will enable the Dongguan furniture industry to move from independent production to independent design and create its own brand, from independent technological innovation and independent design innovation to industrial independent innovation and regional independent innovation, which will lead the Dongguan furniture industry from being manufactured in Dongguan. Created by Dongguan.

Dongguan Yihao Furniture Co., Ltd. is a furniture company in Dalingshan. Over the years, the company has been engaged in foreign trade processing and its products have been exported to developed countries such as Europe and the United States. Recently, due to multiple factors such as rising costs, the company decided to brand and enter the domestic market. Recently, Yihao Furniture has chosen to collaborate with Houjie Town furniture industry public service platform and utilize the resources of public service platform to carry out all-round cooperation in enterprise product design, enterprise training and consulting, production fine management system and brand promotion.

The relevant personage of Dongguan International Furniture Design & Research Institute believes that with the help of public service platform, Yihao Furniture and other enterprises can use public resources on one hand to minimize the cost, and on the other hand, take advantage of the industrial chain integration of public service platform to control the transformation of enterprises. Upgrade risks and optimize implementation.

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