Di Rui Monitoring: Winning Stability in Adversity

In 2012, under the influence of the economic crisis, China, the world’s second-largest economic system, cannot be left alone. All industries in China are affected to varying degrees, and the growth rate of many companies has fallen sharply compared to the same period of last year. Companies are facing orders. Reduced, artificial raw material costs increase, financing difficulties, profit decline and other serious issues, these issues have many impact on many industries such as real estate industry, furniture industry, security industry, etc., especially for the security industry, there has been a problem of financial turnover security SMEs are even worse.

In the domestic security industry, SMEs account for the vast majority. Although the domestic security industry has developed for more than 30 years, it is still in the initial stage of development. Because the technical threshold of the earlier security industry was relatively low, many companies were driven by the interests of the industry, but without sufficient industry experience and technology precipitation, they rushed into the security industry chain, resulting in the entire security. The industry is mixed and the market is chaotic.

However, in the case of relatively low profits in the security industry, in the face of a limited domestic market share, some enterprises have lowered their prices in order to survive. Product price cuts have caused chaos in the market, and profit margins have become lower and lower. The living environment of small businesses has become even worse. Some domestic large-scale enterprises, such as Haikang and Dahua, have also joined the price reduction camp to further reduce the survival space of small and medium-sized security enterprises, and their survival has become more difficult. The current Chinese security market has reached saturation to a certain extent. The industry reshuffle is being staged and there will be a group of small and medium-sized enterprises dying.

However, in such a crisis situation, it will also bring security companies the opportunity to challenge and survive, which depends on how companies to seize this opportunity. As the author is familiar with Shenzhen Boshen Electronics, the company is seizing opportunities, maintaining stability, and development in the face of adversity. Its DiRen brand surveillance cameras are slams of “internal strength” and are striving to improve quality, service and brand image. Thanks to these efforts, they also received corresponding returns. The order volume of the Dui Rui brand surveillance cameras exceeded 30,000 in August. The author finds that Di Rui’s reason to win in adversity is to pay more attention to the following points:

1. Pay attention to product quality and stability Deere monitoring has always been better in terms of quality. In the field of infrared cameras, it is the advantage of Dixie, stable performance, long service life, good waterproof performance, and the average repair rate has been controlled About 1%, it is not easy to maintain this figure. This is inseparable from the brand objective of the Di Rui brand, "better than perfection, not seeking abuse."

2. Making full use of internet marketing In the event that the domestic economy is cold and the market is shrinking, security companies cannot relax even more. Instead, they should unite as one and help the company through this crisis. Internet marketing is an emerging marketing method. It has the characteristics of rapid, direct, rapid, vivid, and high-efficiency. If an enterprise gets operations in this area, it can also achieve a multiplier effect. Therefore, in brand promotion, companies should make full use of resources in all aspects, not only in the media of the industry, but also in other websites, advertisements, brand placards and soft article release, and actively promote network marketing. Boshen Electronics is specifically set up a brand promotion center, making full use of the network promotion department, combined with offline promotion, two-pronged approach.

3. Making full use of the security industry magazine Media advertising investment in the security industry magazine Media advertising has always been one of the important and indispensable ways for security corporate brand promotion and product information dissemination. De Rui monitoring has invested a large amount in this section, so that it is in the eyes of its peers and customers. Both of them left a deep impression and the effect received was also impressive.

4. Pay attention to after-sales service After-sales service has always been a serious problem in the security monitoring industry, many companies are doing in place after-sales service, so that customers lack pan-security. Service, in any industry, will determine the ultimate development of the company. Therefore, in this special period, small and medium-sized security enterprises should put more efforts on after-sale protection than large enterprises, and win more users' recognition and support with good reputation and credibility. Di Rui monitoring made great efforts in this piece, and the performance is also good.

5. Active participation in security exhibitions Participating in security exhibitions is the most direct way to put security companies' brands on the market, allowing visitors to fully understand corporate brands. Di Rui monitoring is to seize these opportunities to improve brand influence, regardless of the size of the show will be actively preparing to participate in the monitoring.

For security companies, the economic crisis is both a challenge and an opportunity. SMEs need to start from their own to find a breakthrough point, focus on brand promotion, create a reputation brand, and continue to accumulate positive energy for the future development of enterprises.