Diversification into the development of security industry

With the gradual increase of industry competition, the development of many companies is no longer confined to a single mode of development, but more towards a diversified development trend. The big moves of the Internet giant have fully proved this. We don’t comment on whether these actions are “not a good job” for the time being, but what we can be sure of is that the adoption of a diversified development strategy will help companies to better capture the market and open up new markets. In addition, they can also avoid the single-mode operation. The risk comes. This is true of Internet companies, and security companies are no exception.

I. Security companies urgently need diversified development strategies

In recent years, the development of the Internet of Things and the continuous increase in market demand have prompted the security industry to usher in its own big era. With the gradual entry of security products into various fields, the extension of the security industry chain has provided room for the development of SMEs in the industry. The increase of large-scale comprehensive security projects in cities and the need for intelligent and networked security monitoring. Whether it is “high-definition” or “IP”, whether it is “cloud computing” or “Internet of things,” simple monitoring products or technologies Can not meet all the requirements of security, security industry diversified development trend is becoming increasingly apparent.

In addition, the current competition in the security industry is fierce and the homogenization of products is becoming increasingly serious. The market can develop, users become mature, user needs are increasingly personalized, and customers are increasingly rejecting homogenization. Therefore, market segmentation has become a trend in the development of the security industry. At present, the security industry is still dominated by popularized security products, and the security industry segmentation is still only at the initial stage. However, the foundation of some industry segments has been formed, and a segmented competition is beginning to start in some areas. In the future, security market segmentation is bound to further expand. And accelerate the market competition.

Against such a backdrop, how security companies survive and can develop steadily, and a diversified development strategy has become a measure.

Second, diversification helps security companies to develop better

The diversification strategy is relative to the specialization of the enterprise. Its content includes: diversification of products, diversification of markets, diversification of investment regions and diversification of capital. No company has been able to survive the idea that was originally created, and it needs to be adjusted according to different market stages. Sticking to conventions will only lead to death. Only by continuously developing new blue oceans can companies develop steadily. Therefore, diversification will also help the development of security companies better.

China's security companies often originate from a certain professional field. After accumulating sufficient funds and experience in this field, they begin to attempt to cross-border survival. The diversified operations of security companies represent the innovative capabilities of security companies. In addition to technological innovation, product innovation, and management innovation, diversification also reflects a higher level of innovation in the enterprise.

In fact, through the development of the security market in recent years, we have seen that the security industry is gradually evolving toward a diversified trend, and there have been many security companies that have made useful attempts at diversified operations, such as getting involved in alarm products. The alarm operation service, as a camera's access to monitor and storage equipment, intercom companies began to focus on smart home, integrators began industry development. Lost mulberry mulberry purses, to the east, the diversified management of security companies, creating a new trade model, stimulating consumer desire for consumption, touched the different areas of the industry chain.

It can be seen that security companies have taken steps in diversification and we also hope to see good results. Diversification is the hope for the future of the company. If research in a single area has reached its limit and input and output are disproportionate, a diversified business strategy can be considered in the upstream and downstream of the industrial chain. Of course, the author here also reminds everyone that taking the road of diversification of enterprises must also consider their own abilities and talents. Enterprises should carefully select according to their own characteristics and resource advantages, avoid digging wells well, and avoid avoiding business. This is also true for the security industry.