Door and window enterprise R & D new product is the key to success

With the in-depth development of the doors and windows industry, the fierce competition in the doors and windows market, all doors and windows companies in order to occupy a place in the market, are trying to improve product advantages. However, in the context of the rapid rise of the raw material market, the key to the success of the door companies is the key to success.

Door and window companies have exposed their own serious problems under the influence of various factors such as raw materials and property market regulation, which constitutes a ** for the development of the industry and the survival of the window and door companies. In addition to the contempt and helplessness of product development, lack of compatibility and inheritance in variety, lack of product maintenance and service, insufficient understanding of the severe situation of human resources, and constraints on the quality of practitioners, these problems have been unreservedly presented. When it comes to every door and window business owner, it is time to face problems and solve problems.

Blind transformation causes door and window companies to fall into a dilemma and must first sharpen their tools. The most convincing for doors and windows enterprises is products, there are no good products, and other aspects are solved. Enterprises are still not competitive. Like a very advanced * but no **, still no lethality. Therefore, we should pay enough attention to product development. Only by developing market-oriented products to meet market demands can we win the initiative. The market demand is always there, and it is very large. Now that many companies in the window and door industry have realized that the competition in the first-tier cities has become more and more intense, most of the manufacturers of doors and windows are struggling with desperation. Therefore, they have turned their attention to the so-called Blue Ocean in the second and third-tier cities and even the rural market. However, many windows and doors companies do not feel comfortable with the Blue Ocean. What are the reasons?

Originally many doors and windows enterprises rushed to seize the market, without going through the previous market research, directly put the products in the squeezed warehouse into the so-called Blue Ocean market. As a result, there was no sales, even though the price was still low relative to the first-line market. Wherefore, the strategy for turning to the secondary and tertiary markets should be correct, but the market has changed, the consumer population has changed, consumer psychology has changed, and our products have not believed in changes.

New product R&D is the key to the “snapping of cities and towns” by door and window companies. So, if windows and doors companies want to seize a new market, especially competition, it is not a very fierce market. The development of new products is of utmost importance. Market research before entering a new market is indispensable. First of all, it is necessary to understand the consumption habits and consumer psychology of the consumer groups in this market. What kind of customs, incomes, and lifestyles are there? Requirements, weather conditions, etc., and then based on the information obtained, organize R & D personnel to carry out corresponding new product research and development, do not be afraid to lose the opportunity, do not mistakenly cut the firewood, as long as the product meets this market, has been listed Advertising with advertising will soon be recognized by consumers, even if only two or three bright spots will show differences with other products, because it is designed for them. And the corresponding brand will be recognized by this market, and lay a solid brand foundation for the improvement of follow-up products and the promotion of new products. The brand is established in the product.

Actually, the establishment of a brand is not accomplished overnight. It is not a few days when CCTV prime time is advertised as a branded product. The key is that humanized products are really designed for consumers to meet the needs of their good doors and windows. Is the brand among consumers, this is the real brand. Therefore, investment in product research and development is not simply a product, but a key step in doing a good brand, but also a powerful weapon to promote product marketing.

Xiao Bian believes that although the current door and window industry is temporarily in a downturn, from a certain point of view, this period of downturn is also a process in which the door and window industry has matured and standardized. It is believed that in the next few years, the door and window industry will become more and more mature.