Floor Market WeChat Marketing Must Strengthen Innovation

With the advent of the mobile Internet era, the marketing of Weibo and WeChat has become increasingly popular. However, after a large number of uses, there is no freshness for consumers. Flooring companies need to explore more creative marketing shows, such as Recently, sanitary ware products have staged a "bathroom anime show". The use of such distinctive characters as animation to advertise has attracted many people's attention and achieved good results. Flooring companies can learn from experience and make a "floor show" that suits their needs.

At present, the propaganda methods used by flooring companies are relatively thin. WeChat is a faster instant messaging tool with zero-cost, cross-platform communication, and real-time input status. It is more flexible than traditional SMS communication methods. , intelligence, and save money.

It is understood that WeChat supports multi-platform, multi-language, provincial traffic, and determines that it has the following advantages: Cross-platform support for multiple platforms, communication barrier-free, support for a variety of mainstream smart operating systems, different systems communicate smoothly; Disclose whether the information has been read or not, reduce the pressure on the recipient; the picture is compressed and transmitted to save the traffic; the input status is displayed in real time and brings you a new experience of mobile chat.

The marketing of WeChat in the flooring market is not comprehensive enough, and innovation needs to be strengthened. WeChat shows you the other party's real-time typing status; mobile instant messaging, floor-style message conversations make people's chats simple and convenient. These advantages of WeChat are not only reflected in the social aspect, but also the commercial value of the WeChat is gradually emerging and the business model will emerge.

In fact, the QR code was popular in the United States as early as in 2009, but now the QR code has almost disappeared in the United States. The reason is that the use of two-dimensional codes is inefficient, resulting in low consumer acceptance, and eventually resulting in the disappearance of two-dimensional codes in the United States. Nowadays, the floor brands use the two-dimensional codes to spread out Wechat marketing, but they also have a bit of market effect. It is reported that most of the floor brands' QR codes and Wechat marketing are "idle and I do not know how to effectively interact."

Due to the lack of creativity, many of the companies in the flooring industry use the WeChat channel. If companies want to achieve good development, they still need to learn from the sanitary ware industry and come to a “floor animation show” and “floor magic show”... No matter what method is adopted, innovation is the key.