Hardware industry crackdown on rights protection is a protracted war

At present, not only is the consumer product field fiercely propagandizing rights protection and counterfeiting, even the entertainment media, sports circles, TCM health care and other industries are also exposed to various false phenomena and insiders in the industry through 3.15, 3.15 has become a kind of anti-counterfeiting. symbol. However, although the 3.15 crackdown is fierce, after the storm, how to continue to effectively combat counterfeiting and prevent misconduct, will continue to test relevant departments, enterprises and consumers.

Although our hardware industry has developed rapidly in recent years, we must clearly recognize that China's hardware industry is still in the initial development stage, the industry's standardization construction still needs continuous improvement and revision, hardware product quality supervision mechanism and market access The mechanism also needs constant improvement. Because of the relatively low technical content and threshold of hardware products, a vast array of hardware products frequently appear to be in a state of confusion. Counterfeit and counterfeit brands are everywhere, causing headaches for many hardware companies.

For a long time, how to thoroughly and effectively crack down on rights protection has always been a difficult problem for many companies in the hardware industry. At the same time as the rapid development of hardware industry, hardware companies often bring inconvenience to their rights protection. On the one hand, the phenomenon of product homogenization is also very serious. On the other hand, the standard of hardware products can not keep up with the development of products and lacks the basis for rights protection.

The hardware industry’s right protection against counterfeiting is a project that needs long-term maintenance. It cannot rely solely on the 3.15 protection rights boom this year. It also needs to take countermeasures against counterfeiting rights in peacetime and establish a good relationship with consumers and the media. When there is a crisis of integrity, timely and effective communication can be conducted.

At the same time, hardware companies can defend their rights by relying on the power of the vast majority of consumers. Enterprises need the trust of consumers while also trusting consumers. Only by forming a good interaction with consumers, can they timely and effectively grasp market dynamics, and to a certain extent Can guide consumers to consciously put an end to those fake and shoddy products.