Li Ka-shing, chairman of Cheung Kong Holdings, recently demonstrated the recent investment in nano-LED bulbs in Victoria Harbour when he was interviewed by the mainland media. Immediately in the Hong Kong stock market triggered a stone effect, many LED lighting concept stocks soared, and even TOM Group's share price was also driven by more than 10%. The industrial star effect has won the spread of countless media, making LED lighting gain more attention in the domestic market. Recently, the entertainment circle has even heard the news, with the "Thailand" won the first-line superstar seats, and earned a full-fledged movie star Huang Wei endorsement of the domestic "LED fashion dome leader" - Nippon Lighting, and reached with the brand side Intention to cooperate deeply. These heavy events of cross-border cooperation can not help but wonder what makes LED lighting so attractive?

According to Baidu Encyclopedia, LED lighting is a new lighting technology based on solid-state lighting of chips. It does not produce infrared ultraviolet radiation, mercury-free, low-heat radiation that cannot be avoided by traditional lighting. The relatively high electro-optical conversion efficiency makes LED lighting 80% more energy efficient than incandescent lamps and 60% more energy efficient than fluorescent lamps.

Under the pressure of technology promotion and emission reduction, governments have successively introduced schedules for eliminating traditional lighting and supporting the preferential policies of LED lighting, making LED lighting a high-margin market with unlimited prospects. All the stars have successively invested in the LED field, and the earliest can even be traced back to 2006, when the variety king Wu Zongxian invested in the LED factory Alpha Photon. However, Wu Tianwang's investment in LED results in a huge loss, to the point of selling real estate.

From this point of view, although the LED market is hot, but it is unpredictable. When asked by reporters about why Huang Wei was involved in the LED brand, Huang Wei gave the partner Jiangsu Naipu Lighting Co., Ltd. a very high evaluation: “Nippon Lighting is a company with a long history and brand awareness. They are engaged in the lighting industry. In the year, he has a strong R&D foundation and manufacturing capabilities. Mr. Hao Qianjun, the chairman of the board, is also an entrepreneur with clear mind and business conscience. Before Nike Lighting invited the beautiful woman Chen Hao as an image endorsement, invested heavily in advertising, is A company with considerable strength.” Huang Wei particularly stressed: “LED lighting is an environmentally friendly business. I believe that cooperation with Nippon is a pleasant process.”

According to the reporter's understanding, Huang Wei is a partner in LED lighting. Nept Lighting is a professional LED lighting company. The head office is located in Changzhou, Jiangsu Province. In the “Lighting Capital”, Zhongshan Guzhen has a production base with an annual output value of 300 million and nearly 20,000 square meters. The product line covers LED ceiling lamps, LED ceiling lamps and LED commercial lighting. "LED fashion top light leader" has become the core position of Nippon's entry into the LED lighting market, with a cost-effective, novel appearance, dimming, and dimming products focusing on the third- and fourth-line markets.

It is worth noting that Huang Wei, who has always appeared in a rich and simple image, has mostly concentrated on China's second and third tiers. The temperamental positioning will help the star and the company to maximize the effect.

The cooperation between Huang Wei and Nike Lighting has aroused great repercussions both inside and outside the industry. The downturn in the gold and real estate market has made the star circle people repeatedly stuck, and the demand for lighting appliances brought about by the urbanization and county-level urbanization and new rural construction is booming. Low-cost, good-quality LED home lighting products dominate the pan-home products market. LED home lighting investment has begun to win investment and participation such as Ren Dahua, Huang Wei and Others. In terms of market channels, dealers who have been well-received by LEDs and have high prices, and who are so eager to suffer from the difficulties have also given great recognition to Nippon Lighting. On March 12, 2014, Nippon held a spring thunder action in Changzhou, “New Products in Spring and Investment Promotion Meeting in Jiangsu and Zhejiang Blank Areas”. The on-site transactions exceeded 5 million, and more than 20 new dealers were signed. It is reported that Neptune Lighting will hold a large-scale new product launch conference for the “Spring Rain Action” of over 2,000 people in Changzhou in April 18th. I believe that the combination of brand endorsement and product innovation will be a striking dark horse in the field of LED dome light market under the instigation of Nippon's new product development team.

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