On March 3rd, a family brand appeared on the Tmall page, which made the industry people feel awkward and caused countless reverie. The home business of the big red star Meikailong's e-commerce brand - Xing Yijia actually opened a flagship store on Tmall! Last year, on the eve of the double eleven, it was the attitude of Red Star Macalline Chairman Che Jianxin. Detonated the traditional home store against the e-commerce blockade. The original angrily speech is still lingering, and now it is cooperating with Tmall. It may even be a deep cooperation. What is Red Star Macalline thinking?

After learning the news, the reporter contacted the interview for the first time. However, in the product propaganda system, no matter whether it is the Beijing-Tianjin-Hangzhou Region or the relevant personnel at the headquarters, they all said that they did not know, and even some were amazed. After the reporter’s discovery, the whole thing was confusing. In addition to Xing Yijia, another e-commerce brand of Red Star Macalline, Jiapinhui, also has a flagship store on Tmall! These two e-commerce brands are separate systems within the Red Star Group, so they are responsible for the store. The top management of the business said that they were unaware of the fact that the top did not express their views.

The reporter learned from Tmall and some brand dealers that not long ago, the two brands of Xingyijia and Jiapinhui had negotiated with Tmall and the manufacturers in the name of Red Star Macalline, and sought cooperation, even depth. Cooperation. Industry insiders believe that the highest level of Che Jianxin is not ignorant of this seemingly unreasonable entanglement and infighting. "This may be the strategy of the old car? Just like Ma Huateng, both generals will give you With certain space and food, who can find a reasonable development path, who can fight, who will support the group!"

In this regard, Tmall's attitude is more utilitarian. You must fight first, and no one will give more resources to anyone. In the end, who can get the support of Red Star Group, who will Tmall cooperate with. The industry believes that regardless of the final result, for Tmall, cooperation with Red Star, from the business increment, service, publicity and other dimensions are all good and harmless. But whether manufacturers buy it or not, there are still huge difficulties, and it is another matter.

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