More than 80% of the city's property market turnover decreased year-on-year

The property market accelerated "winter". Data show that last week (November 7th to 13th) the national property market turnover continued its sluggish trend. Among the 35 monitored cities, the transaction volume of the 29 property markets decreased year-on-year, and that of the 9 cities decreased by more than 50%.

While transactions continued to decline, signs of loosening prices also began to spread from new houses to second-hand housing and first-tier cities to second and third-tier cities.

Statistics show that last week, the volume of transactions in Chengdu fell the most, reaching 59.50%, followed by Nanchong, a drop of 57.79% year-on-year. The major cities in Hangzhou (excluding Xiaoshan Yuhang), Tianjin, and Beijing also fell more than 50% year-on-year. In the previous week, of the 35 monitored cities, the transaction volume of the 28 property markets decreased year-on-year, and the volume of transactions in 6 cities dropped by more than 50%.

While the decline in trading volume has spread to second-hand housing and second-tier and third-tier cities, transactions in the first-tier cities such as North Guangzhou-Shenzhen have remained sluggish. Following the tightening of residential transaction volume by 20% in the first week of November, the volume of transactions dropped another 10% last week. At this point, Beijing's residential housing volume has been falling for three consecutive weeks.

Yahao agency statistics show that last week, the turnover of Beijing housing 766 sets of residential housing, an area of ​​90,500 square meters, existing home housing transactions 265 sets, an area of ​​31,500 square meters. The total turnover of existing homes and existing homes was 1031 sets, with an area of ​​121,900 square meters. The number of seats decreased by 11.0% from the previous week, and the area decreased by 15.8%.

According to Centaline Property statistics, the total area of ​​second-hand residential transactions in Beijing, Shanghai, Guangzhou, Shenzhen, Tianjin, and Chengdu in October totaled approximately 2.42 million square meters, a record low monthly transaction area since 2009 (excluding the Spring Festival). Among them, the volume of transactions in Beijing and Shenzhen contracted the most. In October this year, the area of ​​second-hand residential transactions fell by approximately 70% from the monthly average of 2009 to 2010; the degree of contraction in Shanghai, Tianjin, and Chengdu was around 50%; the demand for self-occupation in Guangzhou was The main business has always been relatively stable, and the contraction rate of transaction volume is also relatively minimal, about 40%.

The signs of loosening housing prices have also accelerated. Following the implementation of price reduction promotion and price-for-price strategy by developers such as China Shipping and Country Garden, the number of brand developers participating in price reduction sales across the country has gradually increased.

Up to now, R & F, Poly, Vanke and other benchmark housing prices, have carried out different levels of price promotions, some of which reduced the price of 20% to 40%.

While the phenomenon of discount sales promotion in various regions has intensified, the price reduction in some cities has gradually spread to the second-hand housing market. According to the data of the Central Plains Quotation Index, the quotation indices for the six cities in October all fell back to different levels in September. The Shenzhen quotation index fell below 10% for the first time, Guangzhou fell below 30%, and the other four cities were around 20%.

Taking Beijing as an example, in all 244 sample real estates in 10 sample areas, about 82% of real estate prices have fallen. In recent months, the proportion of price declines in real estate has remained at over 80%, but the decline rate is relatively small. Most of the drop in real estate prices fell within 5%.

Centaline Property expects that, in the short term, second-hand housing under the pressure of the new housing market, its price reduction scope and the continued expansion of the scope of price cuts are already the general trend.

Gao Hao, deputy general manager of Yahao agency, said in an interview with the reporter of the "Economic Information Daily" that the existing control policy will not be cancelled. The resulting downturn in the property market will further spread, and the overall transaction price of the property market will also be generated. Greater loosening.

She pointed out that by the end of the year, most development companies' capital chains have been at the most intense point. The worsening of the overall economic environment has led to even more sluggish channels. Housing enterprises with nowhere to borrow can only ease the cash flow pressure through sales repayments. In the real estate market that has already entered the buyer’s market environment, the selling price has become attractive to consumers. The first major element. Therefore, more development projects will be added to the army of price cuts in order to be able to return funds.

Yang Hongxu also believes that the investment enthusiasm of developers will continue to cool down in the next few months due to the impact of stringent control policies. In particular, the scale of land purchases has dropped significantly compared with last year. The financing environment for the development companies in the fourth quarter remains severe, unless the development companies can repatriate large amounts of funds through promotions, or the growth rate will decline again. It is expected that the sales of properties for sale in the future will increase further and the promotion will be further increased.