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Since the financial crisis erupted from the United States at the end of 2008, the traditional real economy of the furniture industry has been deeply affected this year. The “confidence economy†has become a hot topic in the industry, whether it is enterprises or distributors, advocates to boost The voice of industry confidence is also rising day by day. With the continuous warming of the furniture market, the Guangdong Furniture Fair in September was accompanied by this warm-flowing debut. The first “2009 China Furniture Confidence†large-scale questionnaire survey was specially sponsored by the Net Furniture Channel and sponsored by the Furniture Fair. Officially launched during the exhibition. The questionnaire survey was officially launched on the day of the opening of Dongguan Ming Furniture on September 4th. The questionnaire design of the questionnaire was divided into two versions: “Furniture Enterprise Edition†and “Reseller Editionâ€, which were composed by more than 20 students from various universities in Guangdong. The college student volunteers are responsible for distributing more than 1,500 questionnaires to distributors and furniture companies participating in the furniture exhibition. After the statistics, the questionnaire collected a total of 1371 copies of the questionnaire, including 1293 valid responses, including the “Furniture Enterprise Edition†recycling. 678 copies, "Reseller Edition" recycled 615 copies, the answer rate was 94.31%; the questionnaire covered the furniture business status, the furniture dealers around the business needs, etc., designed a total of 25 single-select, multiple-choice and self-selected topics. In the survey, the reporter of Focus Network Furniture Channel found that the topic of “the demand for the future development of the furniture industry†has attracted the attention of most respondents. The survey results show that most companies have realized the various problems existing in the furniture industry. Talents and innovation have become more and more important issues for more than 60% of the respondents' most demanding furniture companies. What are the most needed furniture companies in the survey? 27% of respondents chose “innovationâ€, 21% chose “talentâ€, 20% chose “independent R&D capabilityâ€, and 22% chose “enterprise management levelâ€. This shows that innovation and talent are the core competition of enterprise development. Force is already an industry consensus. The lack of innovation used to be a common problem in the furniture industry. It is understood that two-thirds of the furniture companies in China do not have their own independent research and development institutions. Three-quarters of the furniture companies lack R&D capabilities and core technologies, which leads to the furniture industry as a whole. One of the most fundamental reasons for the chaos. Since the development of the first furniture workshop, the furniture industry has never lacked people. What is really lacking is talent. Whether it is marketing at the front desk or production design in the background, talents have always been a long-term "heart disease" in the furniture industry. Especially after the financial crisis, this problem is even more prominent. Today's furniture managers are beginning to realize the importance of talents. Whether it is engaged in research and development, design or management, the demand for talents is imminent. For the work of technological innovation and talent cultivation, furniture associations and furniture companies all over the world have also begun to establish their own professional furniture research and development institutions, such as the “Furniture Design and Research Institute†established by the Shenzhen Association of the Association for several years, and the international name of Dongguan in July this year. The Furniture Design and Research Institute has signed cooperation agreements with 9 well-known institutions and scientific research institutions such as the Academy of Fine Arts of Tsinghua University and the Institute of Wood Industry of the Chinese Academy of Forestry. It has set up R&D base stations in many brand furniture companies to bring to local furniture companies. Innovative design concept; Red Apple, Mousse, Federal, Ximengbao and other well-known furniture companies have set up special furniture R & D departments to actively cultivate innovative talents and improve the independent research and development capabilities of enterprises. Through the feedback of the questionnaire survey, we can see that the majority of furniture companies have realized the importance of talents and innovation to the development of the company. A person in charge of the furniture company who participated in the survey said: “A brand without innovation is difficult to In today's financial environment, if we persist in originality and exude the "connotation" of the brand, we can make the company embark on a faster and better development path. To solve the problem of enterprise talent, we must not just "dig" everywhere. People, first of all, should establish a good "self-hematopoietic" talent mechanism." Furniture Channel Giant Contribution: 2009 "China Furniture Market Confidence" Survey Report>>>>