Rising raw materials make the home industry worse

In the near future, due to artificially rising prices of raw materials, the prices of home building materials will be adjusted. Except that some manufacturers who have signed supply agreements long ago can keep their original prices stable in the short term, most manufacturers will choose to brewing new products in June. A round of price increases, through the adjustment of the terminal price of about 10% of the way to ease operating pressure.
Upgrading of brand furniture prices recently

Yesterday, the author visited several branded furniture stores, and many sales staff told the author that “there is a price increase after the Dragon Boat Festival. If you want to buy something, book it now.”

“Our product prices have been adjusted, probably about 10%.” According to sales staff from Mikemeike, due to raw materials, personnel costs, logistics and other aspects, the price of the product has been adjusted, for most of the customers Still can understand, and the current purchase can hit 9.2%.

According to the author's understanding, at present, although most brands have not received notification of the official price increase from the manufacturer, the price increase has become inevitable. “Now everything has gone up and the furniture has gone up.” Someone in the industry disclosed to the author as The price rise of sheet metal in important parts of furniture, cabinets and other products is a foregone conclusion. The famous brand Lushui River has recently issued price increase information. The dew-water particle board price in May has been raised by an average of 5 yuan per square meter in May. That is to say, a dew River particle board will rise about 15 yuan, natural wood rose 15%, and these prices must be transmitted to the furniture industry.

Building material makers reduce costs and carefully adjust prices

"Compared with the same period of last year, labor costs have increased by about 20% to 30%, plus expenses such as rent and marketing, and now the cost is getting higher and higher. However, as the market competition is too fierce, as long as manufacturers do not raise prices, we will Not to mention, the increased costs first self-digestion. "Xing Shangju bathroom related person in charge said that price increases are trends, but the price increase for manufacturers, dealers living conditions is a challenge, the pressure will be eased to the terminal sales channels, there is It may lead to the loss of the number of customers.

During the interview, the author learned that many distributors have considered the pressure of terminal sales and have expressed that they will absorb some of the costs themselves and then gradually increase prices. “Now the competition is so fierce, and no one dared to rush to increase prices, only by reducing the discount. And the frequency of promotional activities to protect costs." A brand flooring dealer frankly, in the face of price increases must be cautious, low-key to deal with the impact of price increases, so that consumers are relatively easy to accept psychologically.

Decoration company expects price adjustment in the second half of the year

“The price has not changed so far, and it is expected that some adjustments will be made in July.” An industry source told the author that the home improvement industry is a labor-intensive industry with many links and the pressure of rising costs is very high. From porters and cleaners to Bricklayers, oil workers, designers, labor costs in all areas are rising. In addition, the prices of main materials such as basic materials, flooring, and ceramic tiles will also increase. At present, various decoration companies are brewing or have already raised their prices. About 10%.

The author randomly interviewed several people who were preparing to renovate recently. “Furniture and decoration are big events. I can't touch it several times in my life. Tens of thousands, and more than ten million yuan are spent. It's impossible to buy cheap goods for thousands of dollars. A quality problem, endless trouble." Mr. Wang said.

The author calculated a sum of money. Taking 100 square meters as an example, the cost of paperback is about 60,000 to 100,000 yuan. Even if the price increases by 10%, the impact is not significant, so many consumers can still afford it.

The pressure of rising costs makes the home industry worse

A lot of material prices

“Since March this year, sponges and leather prices have all gone up. Because manufacturers laid off many employees when the financial turmoil arrived last year, it is very difficult to recruit more workers this year, and labor has increased a lot. This has caused an increase in the cost of the entire link. , but the current market conditions do not allow price increases, profit margins have been compressed to a minimum. "Limous franchise exclusive sofa told the author.

She said that for example, a stool priced at 300 yuan has increased by about 30 yuan compared with last year, the cost has increased by more than 10%, and profits have been minimal.

Mr. Zhao, who runs the wooden floor business, complained to the author: “Since the beginning of this year, the price of wood has risen by about 15% to 20%, and the factory price of flooring has also been rising all the way. We, as dealers, must of course be based on manufacturers. Guide price to pricing, but now it seems that sales pressure is great. The current market situation is not good, competition is also more intense, if you increase the price of solid wood flooring, customers may choose to laminate flooring or floor tiles. So now for sales, can Give customers some discounts and try to give them some."

Home industry will win the fittest

Mr. Zhao believes that after this industrial crisis in the home industry, the survival of the fittest will be reshuffled. "Under the dual pressure of sluggish market and rising costs, strong manufacturers will survive, and many small businesses may Was squeezed out of the market."