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The three major furniture exhibitions in Guangdong that have just passed are infinitely beautiful. Looking back at the downturn of the furniture exhibition in September last year, the concentrated outbreak of this exhibition, the performance of exhibitors is brilliant, giving the industry enough confidence! From the initial uneasiness of the exhibitors to the final smile, from the hesitation of the agent to the final full of returns, we can see how much everyone expects from this exhibition. Who said that there is no highlight in this exhibition? How big is the market in China, and the exhibitors at this exhibition have a bottom! Although there are many highlights, it is impossible to summarize them one by one. However, at the Shenzhen International Furniture Fair, Shandong furniture enterprises have been exhibiting a grand occasion, which has to be said to be a highlight of the furniture industry! In this Shenzhen exhibition, there are 15 solid wood furniture enterprises and two software companies from Shandong. Except for Shenzhen, the outer regions have the most participation. Solid wood furniture enterprises include: Qingdao Liangmu Group, Shandong Futong Furniture, Linyi Da Lihua Furniture, Qingdao Beiyuan Yinghui Furniture, Jinan Aoke Furniture, Beijing Hengjiu Furniture, Shanghai Jiudian Furniture, Dezhou Dake Furniture, Shandong Dongfang Huixing Furniture, Shandong Huayi Furniture, Shandong Meilun Furniture, Shandong Zhushi Furniture, Shandong Meiya Furniture, Shandong Qingzhou Shuangxi Furniture, Shandong Youjia Furniture. Software companies include: Shandong Qijia Furniture, Shandong Hesburn Home. Among them, Qingdao Liangmu, Qingdao Beiyuan, Da Lihua, Meilun, Dongfang Huixing, Hesburn are the old faces from Shandong exhibitors, and 11 other furniture companies are the first to come to Shenzhen in recent years. These new and old faces have also gained rapid development opportunities while winning back to the market. Shandong furniture, especially solid wood, took only one year from last year's attention to the concentrated outbreak this year. The history of Shandong solid wood Shandong solid wood furniture has a long history. The master carpenter of the modern carpenter, Luban, is from Tengzhou, Shandong. Historically, the Ming and Qing Dynasties were the highest peak in the development of Chinese solid wood furniture. The furniture of the Ming and Qing Dynasties that appeared during this period were excellent in workmanship. The “Guangdongâ€, “Su†and “Guangdu†furniture genres prevailed. However, the skilled craftsmen of Shandong, close to the capital, were called to the capital by the royal family and gradually evolved into “Beijingâ€. Part of it, so, Shandong solid wood furniture has not developed into "Lu do." However, this did not affect the development of solid wood furniture in Shandong. After the founding of the People's Republic of China, the state set up a number of timber factories in various places to produce furniture for the newly established governments and their families. Up to now, these companies still have some continuations, except for Beijing Tiantan furniture, Xingtai Bluebird furniture, and one Qingdao Miki. Furniture. These companies have developed well so far and are the oldest furniture companies in the country. In the 1980s, through the spring breeze of reform and opening up and the active market economy, a number of Shandong furniture enterprises gradually developed. Most of the current furniture enterprises have developed after the reform and opening up. With the geographical advantage of exporting to Japan and South Korea, Shandong Furniture companies have accumulated strong financial strength. Today, the largest furniture manufacturer in Shandong is Qingdao Liangmu Group. Established in 1984, Qingdao Liangmu Group is one of the earliest furniture companies in Shandong. It has now developed into a group enterprise such as solid wood furniture, solid wood door manufacturing and real estate development. More than 2,000 employees, 10 factories, the products are exported to Japan, Europe, the United States, furniture production value of 700 million. In recent years, the domestic market of Liangmu has been vigorously developed. While gradually understanding the direction of market development, through the Shenzhen Design and Shenzhen Furniture Fair, the domestic sales have become more and more smooth, and the store layout has begun to spread throughout the country. Thus, with the momentum of the leader! The “Xin Shang†series launched at the Shenzhen exhibition this time is positioned as a young man in the second and third tier markets. This positioning is determined by sufficient market research. The Chinese furniture market, from the rapid development after 2000 to the current steady development, is in line with the process of urbanization in China, especially during the period, especially the home chain giants Red Star Macalline, Real Home, and Moon Star and Ouyada. The layout and the stability of the local households have reached a high level of saturation. The coastal areas, especially the second-tier market within 300 kilometers along the coast, have basically aligned with the first-line market. And in the inland second- and third-line markets 300 km away, the market is gradually active, and young people are gradually becoming market-driven. This group can be said to be the hope of the development of the furniture industry in the next few years. This time, the market differentiation behavior of Liangmu Group and other furniture companies is quite correct, and the solid design with simple design and light color is in line with the needs of young consumers and the trend of consumption in the solid wood market. Therefore, it has to be good. The practice of wood applauded. Through this slogan at the Shenzhen exhibition, the franchisees at the Liangmu booth will be able to see the direction of the market. Shenzhen Exhibition has become the preferred communication platform. The Shandong furniture enterprises participating in this exhibition, in addition to Liangmu Group's market differentiation route, also have differentiated enterprises from product design. This is Shandong Da Lihua and Da Lihua for three consecutive years. Participate in the Shenzhen National Furniture Fair, and each exhibition is a winner of the exhibition. Through these three exhibitions, Da Lihua has developed into hundreds of franchise stores and large furniture enterprises in more than 300 acres of industrial parks. The newly launched "Pear Garden" and "Yu Yun" series, while winning applause, also won the favor of a large number of franchisees. The “Pear Garden†series is made of African huanghuali. The semi-open lacquer makes the texture of this furniture quite clear. At the same time, in terms of styling, Da Lihua uses a large number of creative designs to make this product fresh. Vitality of life. The "Yu Yun" series is a classical Chinese-style furniture with unique product style. The classical element "back-grain" is embedded in it, presenting new humanities and values. Compared with other exaggerated and even plain products, China The elements are really being promoted. In addition to Da Lihua, Everlasting Home and Jinan Youjia are also the winners of this exhibition. In terms of product differentiation, the performance of these companies has won the favor of a large number of franchisees. In terms of continuity, Qingdao Beiyuan has also been fully affirmed by the market. Last year's launch of the screen month, after this year's upgrade, franchisees are vying to join Beiyuan's agency system, making Beiyuan's channel more than doubled! Of course, these are just a few of the more successful companies in this market in terms of market direction and product differentiation. There are still many companies that have been constantly sticking to and exploring, such as Jin Futong and Lai. The success of these companies in this exhibition has opened the wings for the subsequent development of these enterprises. Although Shandong solid wood furniture enterprises have gained great opportunities in this exhibition, we have to pay attention to the shortcomings of Shandong furniture enterprises. In terms of marketing and branding, Shandong furniture enterprises still cannot compete with mature sectors, but Shandong furniture enterprises Can the future be improved? Under the opportunity of the competition in the solid wood sector, whether we can develop more quickly, we need to gradually prove. With the rise of Shandong solid wood furniture enterprises, Tianjin solid wood furniture enterprises and Northeast furniture enterprises have obviously felt the invisible pressure. Perhaps, Shandong furniture enterprises do not have enough scale, but the growth of Shandong furniture enterprises is indeed much stronger. In the competition of Chinese furniture sector, software and panel furniture have already begun to be seen, and the competition of solid wood furniture sector is an unidentified but distinct sector competition. The era has arrived, Shandong furniture enterprises are ready, then, who can What about the front?