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In August and September of each year, the three major furniture fairs in Guangdong, which are the trend of the furniture industry, have attracted much attention from the industry. In this year's autumn exhibition, the situation has become different from previous years. The Shenzhen exhibition, which has been with the Guangzhou Exhibition and the Dongguan Exhibition for three years, has been relegated to the stage of this year's autumn exhibition due to the strategic adjustment of the Shenzhen exhibition, resulting in many well-known furniture companies in Shenzhen moving to the exhibition. Dongguan has also become a hot topic in the industry discussion. Shenzhen Autumn Exhibition stopped the enterprise to choose a new platform. The reporter saw at the Dongguan Furniture Fair that in addition to the well-known Hong Kong-owned, Taiwan-funded and private enterprises that had been stationed at the exhibition in the past, many well-known enterprises in Shenzhen also spent a lot of time setting up the exhibition venue and joining To the ranks of this year's famous furniture exhibition, five of the eight brands of the Shenzhen Family Association Brand Alliance have made their debut. According to the organizers of the famous furniture exhibition, these furniture companies in Shenzhen once came to the exhibition in the early days of the famous furniture exhibition, but they have not participated in many sessions since. The main reason for moving to Dongguan this time is because of the suspension of the Shenzhen Exhibition. Next year's autumn exhibition pattern speculation: Will the Shenzhen exhibition return to the fall stage? The importance of furniture fairs over the years is because furniture, as a typical traditional industry, has inherent characteristics such as low threshold and low technical content. Therefore, it is also bound to be large enterprises and brands that have a large number of enterprises but have a monopoly position. The “product marketing†model of exhibition trade and investment promotion and store distribution is still the mainstream of the market. The terminal marketing model of industries such as electrical appliances and clothing has not yet reached the climate. In this sense, the three major furniture fairs in Guangdong in September are still the decisive "battle" for many furniture companies. Hou Kepeng, secretary-general of the Shenzhen Furniture Industry Association, also said that one of the reasons why the Shenzhen Furniture Fair chose to stop the autumn exhibition is that, in the context of the financial crisis, many furniture companies are under tremendous pressure, and the exhibitions cost huge financial resources. It is the decision to stop the business from the start of the business; and the person in charge of a Shenzhen furniture company who moved to the Dongguan exhibition said that although several exhibitions every year, it really consumes a lot of energy and financial resources for the enterprise, but it is undeniable. Exhibition marketing has become a habit for furniture companies for many years. For many companies, the success of the exhibition is still an important factor affecting the smooth development of the future. Therefore, although the Shenzhen exhibition has been closed, the company still chooses to be in Dongguan. Continue to exhibit. Since most companies still have the need to organize exhibitions, will the Shenzhen Furniture Fair in the fall of 2010 return to the fall show stage? Perhaps next fall we will see the situation of “three pillars†in Dongguan, Guangzhou and Shenzhen. However, from the different positioning, different development trajectories and market choices selected from the development of the three major exhibitions, we have reason to believe that the era of diversification of the Guangdong furniture industry and the Chinese furniture industry has come, and the inherent model is being broken, whether it is professional. The exhibition is still the enterprise itself, only to find the road that suits you best, in order to find a long-lasting survival track.