In this era of rapid Internet development and rapid popularization, "online shopping" is no longer a new term, and even some people have become infected with "online shopping addiction." An online shopping consumer survey report showed that in 2009, China's online shopping continued to develop rapidly. In 2009, the scale of online shopping in China reached 267 billion yuan, and the number of online shoppers reached 130 million. It is predicted that the development of online shopping in the future will continue to be "high fever". At present, on the one hand, the Internet is changing people's lifestyles, on the other hand, it is using a strong force to promote various industries to adjust their traditional behaviors in the past, and they have paid attention to the role of the Internet and actively integrated into it. Will be endangered and eliminated in the tide of development. After all, just as online media hits print media, the Internet threatens the traditional format of every traditional industry. At this time, many traditional enterprises are constantly involved in the field of e-commerce, and are working hard to find innovative network marketing models, which is most obvious in the furniture industry. "A few days ago, one of my employees actually bought a sofa from Guangdong online. The whole process from purchase to delivery and installation was much cheaper than shopping in the store. In addition, it included its logistics costs. The incident touched me greatly, "said Dong Jianfeng, general manager of Shengxiang Floor Shenyang Branch. He predicted that there would not be a traditional store in the future that could replace Red Star Macalline and Actual Home, but there is a way to subvert their sales method and sales model, that is, e-commerce. Statistics show that the output value of China's furniture industry in 2009 was 650 billion yuan, with an average annual growth rate of more than 15%, and accounted for 70% of the world's furniture manufacturing. However, in this market, no one company's market share can exceed 1%. It can be seen that the furniture industry, "Chaoyang", has unlimited market development potential. However, how to chew the most delicious big piece of "cake" in the furniture industry still needs everyone to work together. The emergence of e-commerce and its recognition is undoubtedly a rare good thing. However, there are also people in the industry who maintain a neutral attitude, but still affirm the rapid development of e-commerce and its influence. Wang Hongmin, deputy general manager of Gutongjin Home Furnishing Chain, believes that the main purpose of online marketing is publicity. Now it is not enough to replace physical sales, because the sale of solid products for online marketing is OK, and like furniture that requires installation or after-sales service Products are not very suitable for remote sales. Ding Yangbin, executive general manager of Northeast Ceramic City, said that a standard e-commerce system is actually composed of several modules, one is what we call the platform is the website, and the other is the software that supports the development of this platform. The purchase of finished products in the online sales market is quite mature now. However, there are still some difficulties in the building materials market, such as flooring and ceramic sanitary wares that need to be installed later to implement full electronic shopping online. Ding Yangbin said, I think that the more mature model is a platform that "uses the network as a link, let's find consumers", and the actual sales still depend on offline transactions. According to the author's observation, at present, distributors such as Red Star Macalline and Actual Home, furniture manufacturers such as Qumei Furniture, etc., have all launched network marketing to varying degrees, and have also involved B2B, B2C, and C2C models. In addition, there are still some small furniture manufacturers in the market who want to use the website as a base to make progress toward bigger and stronger. Hardware Tool Set,Brick Trowel,Masonry Tools,Brick Trowels Laizhou Chenke trading Co., Ltd. , https://www.ckbrushes.com
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