The cabinet industry has a big space in first-tier cities

First and second tier cities such as Beijing, Shanghai, and Guangzhou have recently ushered in the "land king" season. Real estate developers have not given up on the deployment of big cities. The home building materials industry is affected by the driving force of the housing industry. China's cabinet industry is not completely separated from the housing industry. Therefore, even when cabinet companies are targeting lower-level markets, it is still profitable to tap the consumption potential of first and second-tier cities.

First and second-tier cities into housing enterprises "safe harbor"

The recurrence of hot scenes in the land market in the first and second tier cities shows that real estate developers will relocate their operating focus to major cities. The tendency of real estate developers to increase the layout of first- and second-tier cities has drawn attention from all walks of life. According to expert analysis, under the background of economic growth slowdown, the advantages of resource concentration, land scarcity, and stable economic growth in the first and second tier cities began to show up. The lack of support and other reasons for the rapid rise in house prices have increased the risk.

In the face of the real estate trend, cabinet companies need to face the special situation of the first-line market and adopt a reasonable strategy if they want to return to the front-line market.

Products to follow the trend of fashion First-line markets are generally bustling metropolises, fashion is naturally the pursuit of the city as a whole, companies should also closely follow the trend of the masses, in the cabinet product design must also highlight the sense of fashion, so companies must go out of the same In the fierce competition, enterprises must continue to innovate and provide products that are more acceptable to consumers.

The trend of the first-line market is more to develop in design and creativity. In the future, the requirements for cabinet companies will be even higher, not just the production of products. There must also be a great system engineering. The quality of the product, R&D, promotion, packaging, service system, etc. must all be established. Cabinet products must meet the noble and luxurious after 60, but also to meet the 70 after the fashion and taste, but also to meet the 80 after the personality and publicity.

At this stage, low-carbon environmental protection has also become a topic of urban fashion. Enterprises must also build healthy cabinet products and take the road of low-carbon environmental protection. This can truly reach the core level of fashion.

The service must be aligned with luxury goods in the first-tier cities of the cabinet service warfare, in terms of market conditions to be aligned with luxury goods. Enterprises should define product development, production, sales, logistics and distribution, paving, information feedback and after-sales service as a whole-process service system, and provide high-quality services throughout the company's business activities, using leading and high-end services. The standard and transparent service specification has enabled cabinet consumers to clearly understand the consumption, which has brought the service level of cabinet companies to an aesthetic level.

Channels to improve the online model in the first-tier cities, logistics distribution channels become more perfect, the Internet has basically been in the popular stage, companies can improve the online model may occupy market competitiveness. O2O is the best sales model for the home industry. One of the best cost-effective models is the online and offline store interaction and collaboration, forming a community of interests. Some cabinet companies also plan to rely on e-commerce platform to achieve effective integration of product flow, logistics and customer flow, and explore a cross-border transformation path of “online sales, line inspection”.