Western furniture is in Chengdu, and Chengdu furniture is in Xindu. As one of the important production bases of Chinese furniture, Chengdu Furniture has gone out of infancy and entered the growth stage after nearly two decades of development. Especially in recent years, it has shown rapid development and its strength cannot be underestimated. As an important backbone of Chengdu furniture, there are more than 1,000 furniture production and supporting enterprises in and around Xindu District, with an annual total output value of more than 10 billion yuan. It has become one of the most influential industrial clusters in the same industry in the central and western regions, and is also the four largest in the country. One of the furniture production bases. According to the "112" strategy of the Chengdu development plan, the Chengdu Furniture Industrial Park in Xinfan Town, Xindu District will serve as the core area of ​​Chengdu's furniture industry development and a demonstration area for high-end industrial development. The furniture market in the urban area will all be relocated in the future. The Xiangjiang Global Home Furnishing CBD is the sole commitment of the planned furniture industry. It can be seen that the Xiangjiang Global Home Furnishing CBD is becoming the most attractive center in the Chengdu furniture industry. Policy assistance: "Middle adjustment" plan, Xiangjiang became the only ground for furniture relocation In 2010, in order to speed up the pace of urbanization development, Chengdu launched the "Middle Adjustment Plan" in an all-round way. The so-called "middle adjustment" is based on the "back to two into three" policy of the central urban area in the 2007-2012 five-year plan of Chengdu. The central urban area of ​​Chengdu will no longer add large industrial land, and will move the large commodity market in the central urban area out of the city. Transfer. As the only ground for the relocation of the furniture industry, Xiangjiang Global Furniture CBD has become a core project for the development of high-end furniture industry and industrial clusters in Chengdu, with "production, learning, research, exhibition, and sales" as a whole industry chain platform. Supported, and was awarded the "Chengdu major industrialization project", "Chengdu mid-tone planning furniture industry undertaking projects" and other awards. 1. Plan to establish a major industrialization project in Chengdu to promote the construction of Xiangjiang Global Home CBD On November 23, 2009, a project construction coordination group with city economic commissions, city commerce bureaus, and Xindu District as member units was established to promote the construction of the Xiangjiang Global Home Furnishing CBD and awarded the project "Chengdu Major Industrialization Project". 2. Chengdu "Middle-Adjustment Plan" plans Xiangjiang Global Home Furnishing CBD as "Chengdu Mid-Adjustment Planning Furniture Industry Undertaking Project". · Mid-range planning: According to the “Relocation Timetable for Commodity Markets in the Central City of Chengdu†on June 23, 2010: Furniture stores in urban areas such as Hongpailou, Yudaiqiao, and Beimen will be relocated to Chengdu Furniture Industrial Park within 3 years. · On July 12, 2010, the Chengdu Municipal Bureau of Commerce issued the "Chengshangjian [2010] No. 41" document, planning the Xiangjiang Global Home CBD as a "Chengdu mid-level planning furniture industry undertaking project". 3. Protect the development land of Xiangjiang Global Home CBD · In the case of extreme shortage of land use indicators, relevant departments in Chengdu gave Xiangjiang Group sufficient commercial land indicators at one time, and no longer approved the construction of new similar furniture projects within the scope of Chengdu. 4. Improve the transportation facilities around Xiangjiang Global Home CBD 15 additional urban direct bus lines will be opened · Build long-distance bus stations that radiate to surrounding provinces and cities · The subway supporting project has been put on the planning schedule · The surrounding roads have been completed and used 5. Give Xiangjiang Global Home CBD special merchants preferential policies · Relevant departments give tax support to settled businesses · Administrative fees are charged according to the lower limit · Improve the efficiency of industrial and commercial registration · Open service green channel, etc. Chamber of Commerce: To create the overall development of Xiangjiang's global home CBD The five largest furniture chambers of commerce in Chengdu gathered in Chengdu, creating a precedent for Chengdu's furniture industry, and it also reflects the huge influence of the Chengdu furniture industry center, Xiangjiang Global Furniture CBD, from another aspect. Relevant persons in charge of various chambers of commerce have also given Xiangjiang Global Furniture CBD a very high evaluation, and have expressed that they will start all-round cooperation and support with Xiangjiang Global Furniture CBD. Zhang Chuanxi, President of the National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce: The National Chamber of Commerce and Industry Furniture Decoration Industry Chamber of Commerce will provide strong support to the Xiangjiang Global Home Furnishing CBD in three aspects. Provide information and technical support to the settled enterprises to drive development and improve quality; the second is to introduce the United States, Germany The International Chamber of Commerce in the furniture and building materials industry in Italy, Japan and other countries settled in the Xiangjiang Global Home Furnishing CBD, and further introduced internationally influential exhibition activities to lead prosperity; third, actively coordinate the interaction and resource sharing between internationally renowned companies and the Xiangjiang Global Furnishing CBD. Work together. Jiang Dehui, Secretary General of the Guangdong Furniture Chamber of Commerce: The Guangdong Furniture Chamber of Commerce highly recognizes the positioning and development prospects of the Xiangjiang Global Home Furnishing CBD, positioning the project as "Guangdong Furniture Export to Domestic Southwest Base", the Chamber of Commerce will join Guangdong furniture manufacturers in the Xiangjiang Global Furnishing CBD Established "Guangdong Furniture Boutique". At present, Xiangjiang Global Home CBD has been highly recognized by furniture manufacturers in Hong Kong, Taiwan, Lecong, Shunde, Shenzhen, Dongguan, Beijing, Jiangsu and other places. The Dongfang brand visited the site and signed a contract. Lecong, Shunde, Shenzhen, Dongguan and other furniture associations: Lecong, Shunde, Shenzhen, Dongguan and other furniture associations have expressed that they have approached Xiangjiang Global Home Furnishing CBD, and will guide their member manufacturers to set up manufacturers' southwest direct sales base in Xiangjiang Global Furnishing CBD. Hong Kong, China, Taiwan and the United States and other furniture associations, Milan International Furniture Exhibition Company, Germany Cologne Exhibition Company: Hong Kong, China, Taiwan and the United States and other furniture associations, Milan International Furniture Exhibition Company, Germany Cologne Exhibition Company and many other international furniture associations and businesses Enterprises have also expressed that they will provide technical and resource support for the project, and from time to time jointly or assist Xiangjiang Global Furniture CBD to hold various international furniture industry exhibitions in Chengdu. sound All sectors of society highly appraise Xiangjiang Global Furniture CBD Relevant leaders in Chengdu: "The implementation of the mid-range plan provides a good development platform for the Xiangjiang Global Home Furnishing CBD and settled furniture manufacturers. As the competent department of the jurisdiction, we also have the responsibility and obligation to provide a good development environment for the settled businesses. In accordance with the requirements of supporting major industrialization projects and the principle of "pro-business, safety, business support, and business", Chengdu will actively organize the relocation work related to the "mid-range planning" to create a good business for the majority of businesses Business environment. We will provide various policy supports for entering businesses. We believe that the Xiangjiang Global Home Furnishing CBD project, under the concerted operation of the elites of the major home furnishing industries, and jointly promoted by enterprises and businesses, will surely become the most in the country and the world. Influential home distribution platform. " Zhai Dongliang, Executive President of the Circulation Division of Xiangjiang Group: "Xiangjiang Group will establish five like Xiangjiang in the country in the future Global furniture distribution center like CBD. As the first stop of the national strategy, Chengdu has a benchmark role model. Therefore, the Xiangjiang Group will speculate on the Chengdu project at any cost, so that businesses in the entire western region and even the whole country can see that Xiangjiang has this courage and ability to handle such large-scale and even large-scale projects. The consideration of profitability is to stand at the height of the national strategy and pave the road for other projects in the future! The "Business First Win Model" we put forward is to start from the most fundamental point of doing business, leaving the profit space to the merchants to the greatest extent, and use this as a source to form a global virtuous circle, and ultimately achieve a win-win situation for all parties! We will invest no less than 120 million in the first phase of the opening of the Xiangjiang Global Home CBD for advertising and promotion, resolutely promote this market, and protect the profits of merchants. " Fan Chuang, vice chairman of Fujian Liantianhong Furniture: "So many brand executives have come to grab positions from all over the country, and Xiangjiang's appeal in the industry is indeed extraordinary! As a coastal brand, we have a strong focus on the inland, especially the western market. Interest. The settlement of Xiangjiang in Chengdu is indeed a far-sighted strategic plan. We will also make good use of this platform to open the door to the western market and make Xiangjiang Global Home Furnishing CBD our western base! " Shen Fang, general manager of Fulcon: "The Chengdu market is very large, and the demand for furniture can be said to be among the top in the country. At the same time, Xiangjiang's" business first win model "is backed by our marketing center here. There is no need to worry about development at all. The development of the brand is inseparable from the development of the store. The Xiangjiang Chengdu store is backed by the powerful Xiangjiang Group, which is equivalent to providing a solid guarantee for the development of the brand. " Gu Yuangang, general manager of Beilang: "The impact of the mid-range planning on the Chengdu furniture industry is very huge. The overall planning and overall relocation mean that everyone will stand on the starting line again in the Chengdu Furniture Industrial Park. Since sooner or later they will be relocated, it is better to As soon as possible, grab the Xiangjiang Global Home CBD, the core of the Chengdu Furniture Industrial Park. Now that Guangdong and Hong Kong brands have already settled in so many places, will our Sichuan brand be a landlord? Zheng Hongxin, Chairman of Dibiao: "Xiangjiang has more than 100 chain stores in the country. In the next 2 years, 66 stores and five wholesale distribution bases will be added. Such a platform is what we dreamed of. So I heard that Xiangjiang wants to work with 100 Sichuan With regard to the news that the brand has established a strategic alliance, we quickly submitted a letter of intent, hoping that starting from the Chengdu Xiangjiang Global Home CBD project, we can have the closest national strategic cooperation. " Reporter Jiang Xianhai Xu Jieying Han Qinqing Enterprises: first to create the "business first" model six magic weapon to ensure profitability As the center of Chengdu's furniture industry, Xiangjiang Global Furniture CBD exclusively pioneered the industry-leading "business first win" model, and used this as the core to highlight six advantages and escort enterprises that are stationed in the Xiangjiang Global Furniture CBD. "Business first win" model guarantees profit Unlike the traditional profit model in which the industry used rent as the only source of profit, Xiangjiang Global Home CBD started a business pattern of large investment and development, and first let the settled manufacturers easily realize profits: In the store business model, from rent, marketing , Promotion and other aspects directly benefit the manufacturers, attract the manufacturers to enter with very competitive cost rents, adopt the high investment advertising model to make the property prosperous, create greater profit margins for the operation of the merchants, and allow the merchants to give back at a more favorable price Consumers, in order to promote the prosperity of the project and increase the value of the region, provide a sufficient guarantee for the fission of wealth, and ultimately achieve a win-win situation for businesses, consumers and Xiangjiang. 120 million high-level marketing investment in the first phase Xiangjiang Global Home CBD has a promotion investment of not less than 120 million yuan in the first stage of the market launch period. Through multimedia such as newspapers, TVs, outdoor, radio and Internet, it covers the Chengdu furniture market in an all-round manner and seamlessly, adopting unconventional Three-dimensional strong marketing support to ensure the rapid prosperity of the project. With more than 20 years of business experience, Xiangjiang Group has formed a set of atmospheric and meticulous marketing and promotion concepts. In Chengdu, Xiangjiang has used its “marketing hype†to the fullest: in addition to forming long-term strategic partnerships with local mainstream newspapers, TV stations, and radio channels, it also seizes the prosperous center of Chengdu, furniture stores, airports, highways, train Outdoor advertising resources in strategic locations such as stations have allowed Chengdu citizens to "see Xiangjiang with their eyes open". Xiangjiang Global Home CBD has also signed annual cooperation agreements with many industry-specific newspapers and magazines, opening up Sina Weibo with the times , Tencent Weibo and other trending media ensure that the first-hand news of Xiangjiang Global Home CBD can be spread in time. Although the project has not yet opened, it can be seen from the work plan of the person in charge of the Xiangjiang Global Home CBD that high-standard exhibitions such as the 2012 Western Furniture Expo and the World Furniture Expo have been put on the agenda. In the future, Xiangjiang Global Home CBD will definitely become a national Centers for industry events such as the Home Expo, furniture trends conferences, themed forums, etc., the rich store activities with time points of week / month / quarter / year / festival will surely attract hundreds of millions of consumer customers in the eight western provinces. Free shuttle bus service for 80 direct buses Xiangjiang Global Home CBD will be equipped with 80 12-meter air-conditioned buses to pick up and drop customers. In the future, 80 project-through trains will shuttle through Chengdu's most powerful consumer route, blocking the most direct consumer groups; 7 urban routes from Yipintianxia, ​​Bayi, Taipingyuan, Tianfu Square, Yudai Bridge, Jinjiang Wanda The square, SM square, Fusenmei Furniture City, railway station and Chengdu Chengbei Passenger Transport Center depart from the bustling area of ​​the city center, high-end residential districts, and large-scale real estate, seamlessly covering the city's main roads. At the same time, the 8 districts and counties route directly to 4 districts and 4 counties, with Xiangjiang Global Home CBD as the center, which realizes all-round radiation to Xindu, Qingbaijiang, Longquanyi, Wenjiang, Jintang, Pengzhou, Pixian, and Shuangliu, covering the surrounding suburban counties most directly Consumer group. Not only that, Xiangjiang Global Home CBD also creatively put forward three measures: "transport subsidy", "fuel subsidy" and "logistics subsidy" to ensure that consumers buy quality furniture products with high cost performance here. Chengdu Xiangjiang builds a national model National strategy, the first stop in Chengdu. Xiangjiang Global Furniture CBD, as the pioneer of the Xiangjiang Group's five national strategic home bases, The creative mission, its success or failure is directly related to the strategic destiny of Xiangjiang Group. As a model project of Xiangjiang, ensuring the success of the Xiangjiang Global Home CBD has become an inevitable. Xiangjiang's strength guarantees fast and stable development Xiangjiang Group integrates the advantages of China's first brand of commercial circulation. With 20 years of business channels, 7 million square meters of commercial empire, more than 100 furniture chain outlets, and a professional operating team composed of 20,000 top elite talents, it gathers home circulation, real estate development and construction, and energy resources. The four major sectors of financial investment are all in one, with strong corporate strength as the strong support of Chengdu Xiangjiang Global Home CBD, ensuring its rapid and steady development. Corporate responsibility first Xiangjiang Group has invested in more than 20 large-scale commercial projects in Beijing, Tianjin, Shanghai, Guangdong, Jiangxi, Hubei, Henan, Shandong, Hebei, Liaoning, Jilin, Jiangsu and other provinces and cities, providing more than 300,000 local businesses The post has made outstanding contributions to the revitalization of the local economy and the construction of the national commercial circulation network, which has been highly affirmed and praised by relevant leaders! Such achievements will also be copied to the Xiangjiang Global Home CBD, contributing to the rapid take-off of the Chengdu Furniture Industrial Park with it as the core! Roadmap of the Xiangjiang Global Home CBD Free Bus Line 1 (Yipin Tianxia Xiangjiang Global Home CBD), Yipin Tianxia (Provincial People's Court), Yipin Tianxia Street, Chadianzi Road, North Third Ring Road, Cheng Peng Interchange, Jinfeng Elevated Xiangjiang Global Home CBD Line 2 (Bayi, Taipingyuan Xiangjiang Global Home CBD) Bayi (Sichuan-Tibet Interchange) Jialing Road West Second Section Second Ring Road West Second Ring Road Jiaotong Road intersection Jiaotong Road North Third Ring Road Section 1 Peng Interchange Jinfeng Elevated Xiangjiang Global Home CBD Line 3 (Tianfu Square, Yudai Bridge Xiangjiang Global Home CBD) Tianfu Square Yudai Bridge (Everest Hotel) Shuncheng Avenue Wenwu Road Renmin North Road First Ring Road North Third Section North Shinkansen Xiangcheng Avenue Xiangjiang Global Furniture CBD Line 4 (Jinjiang Wanda Plaza Xiangjiang Global Home CBD) Jinjiang Wanda Plaza Second Ring Road East 5 Section Shuangqiaozi Interchange Shui Nianhe 1st Ring Road East 3rd Section 1st Ring Road North 3rd Section North Shinkansen Xiangcheng Avenue Xiangjiang Global Home CBD Line 5 (SM Plaza Xiangjiang Global Home CBD) CM Plaza Second Ring Road East Section 2 Second Ring Road North Section 3 North New Main Line Xiangcheng Avenue Xiangjiang Global Furniture CBD Line 6 (Fushenmei Furniture City Xiangjiang Global Home CBD) Fusenmei Furniture City (Sichuan-Shaanxi Interchange) North Third Ring Road Section 3 North Shinkansen Xiangcheng Avenue Jiangxi Global Furniture CBD Line 7 (Railway Station and Chengdu Chengbei Passenger Transport Center Xiangjiang Global Home CBD) Railway Station and Chengbei Passenger Transport Center Rongbei Business Avenue North Third Ring Road Section 2 Chengpeng Interchange Jinfeng Elevated Chengpeng Expressway Xiangjiang Global Home CBD Line 8 ( Xindu District: Guihu West Road Moore Department Store Xiangjiang Global Home CBD Line 9 (Qingbaijiang District: Yihuyuan Xiangjiang Global Home CBD) Line 10 (Longquanyi District: Jinhong Times Square Xiangjiang Global Home CBD) Line 11 (Wenjiang District: Gymnasium Xiangjiang Global Home CBD) Line 12 (Jintang: Pingan Bridge Xiangjiang Global Home CBD) Line 13 (Pengzhou: Tianyi Square Xiangjiang Global Home CBD) Line 14 (Pixian County: Shudu Hotel Xiangjiang Global Home CBD) ) Line 15 (Shuangliu: Tanghu Park Xiangjiang Global Home CBD) Shangqiu Jinda Tools Co.,Ltd , https://www.jindameasur.com
To explain the above problems, we must first understand the background of Xiangjiang Global Home Furnishing CBD going deep into the southwest and settled in Chengdu. As we all know, China's furniture and building materials industry is undergoing a gradient shift from coastal to inland and from east to west. Low land costs and abundant labor resources in inland areas have laid a good foundation for the transfer of furniture industry in coastal areas; primary market Already saturated, the secondary market is fiercely competing, and the tertiary and fourth-level markets have vast space. The gradient of the furniture industry and market from south to north and east to west becomes inevitable.
Analysis of 2011 Chengdu furniture industry investment event