The tension between home appliance retail suppliers and big chains is not news, nor is it only two years ago. This time it came to the surface again because Chen Xiao, the big man who has been immersed in the home appliance industry for many years but had some reluctance to withdraw, said that at present, the business model of China's home appliance chain has been problematic. The remarks caused a huge shock in the industry, but many suppliers cheered. They felt that Chen Xiao had expressed their opinions, and opposed that he was not kind and should not kick. A senior observer in the home appliance industry believes that Chen Xiao just told the truth that the insiders knew the truth but did not dare to tell the truth. Expert: I think Chen Xiao is playing the role of a child who tells the truth in the emperor ’s new costume. He only tells the truth. In fact, everyone in the industry knows it, but no one points him. At present, the most important mode of the home appliance retail industry is that the home appliance chain provides suppliers with a sales platform, but the suppliers pay the rent of the premises in order to obtain a place in the store. However, relying on its strong position in the industry chain, the big chain charges suppliers with a variety of fees such as "entry fee" and "extra holiday fee", which made the suppliers miserable. A few powerful companies even once used out-of-stock protests. According to the senior observer of the home appliance industry who did not wish to be named, this situation showed signs of easing in 2008, and there are signs of deteriorating again. Expert: In the past few years, large chains and suppliers have been very nervous, and there has been a temporary period of relaxation in the middle, which is from the second half of 2008 to the end of last year, about two years. The relationship between the supplier and the big chain has been eased a little, and it has a relationship with a senior executive of a big chain. In order to encapsulate the support of the big chain from the supplier, the big chain has lowered its posture, and the relationship between the supplier and them is slightly This has eased a bit, but now that the internal stabilization of a major chain is a little bit, this strong policy has begun to return, which may cause the relationship between suppliers and major chains to deteriorate again. According to public information, Li Juntao, vice president of Gome, has publicly stated that it will restore the "wolf culture" and will continue to expand its stores, "at least 480 new stores will be opened." Prior to this, Suning Appliance had announced plans for 370 new stores in 2011. This person in the industry is worried that the result of large-scale store openings is the emergence of a large number of invalid stores, which directly threatens the benefits of home appliance chains. At the same time, it imposes a huge operating burden on suppliers, and makes suppliers with a high degree of dependence on large chains less profitable or even unprofitable. Expert: At present, the relationship between big chains and suppliers in China's home appliance industry is described as "tension" in two words. In three more words, it is "unhealthy." This relationship has restricted the in-depth development of China's home appliance chain and caused great harm to suppliers. Because the abnormal interest relationship is not beneficial to the future development of both parties. As an important supplier and retailer in the industrial chain, it should have been a relationship of honor and shame, but now it has become a life and death. What is worrying is that the game between the two sides hurts not only the industry but also consumers. Expert: Because the supplier is receiving a lot of fees, he will eventually add this fee to the retail price. Therefore, we seem to be a contradiction between the big chain and the supplier, in fact, the ultimate victim is the consumer. Digital Tape Measure,Laser Measure Tapes,Laser Digital Measure Tape,Digital Display Laser Measure Tapes Shangqiu Hengli Measuring Tools Co.,Ltd , https://www.jjmtools.com